As the era of pure increment passes, consumers in China's auto market are slowly transforming, and the market is showing unprecedented diversity. In order to meet the consumer trend of rejuvenation, "brand rejuvenation" is a must for all car companies, and almost all brands are trying to do brand rejuvenation.
How do you talk to young people and break into their minds? This seemingly simple and direct problem has made many car companies and marketing teams search up and down but can't ask for it. "Dreamer" Guangqi Honda has shown us the true color of "learning to be a bully". On the evening of December 16, GUANGQI Honda's new strategic intermediate sedan- INTEGRA was officially launched, priced at 129,900-166,900 yuan, a total of 6 models, of which the high-profile 240TURBO exclusive MT version sold for 129,900 yuan.
That night, whether it was the keyboard-style seating area or the WeChat group release form, the various youthful ways at the press conference made the public feel unprecedented freshness and vitality. In fact, this is not the first press conference of Guangqi Honda that makes people feel "very burning". Of course, in this era of scarce attention, superficial things have been difficult to kill in many brands.
Then, returning to the product, it is not difficult for us to find that from the Accord, Haoying and then to fit, each market segment has its own main model, and the trend of rejuvenation is obvious, even the Accord, which focuses on business, has also become young sports. This is exactly the deep meaning behind GAC Honda's "let the dream go further" as early as the brand night in 2016, young, fashionable, trendy, and dynamic, at that time, it had already bloomed on Binzhi and Fengfan.
Awaken pure performance genes in the name of type
The real rejuvenation of the brand is a state from the inside out, which is to adapt to changes in the environment while maintaining the best part of the brand's genes. At this time, Guangqi Honda introduced INTEGRA, which has a more pure Honda performance gene, bringing Honda's authentic speed driving charm to consumers.
In the hearts of many Honda fans, there must be a place for TA. Introduced in 1993, the third generation of INTEGRA hangs the type R logo and is equipped with a B18C engine with a maximum power of 200 horsepower. As a result, the third-generation INTEGRA TypeR (DC2) is also recognized by the Japanese mainland as the pinnacle of sports cars in the 1990s.
With hardcore sporty performance, INTEGRA led the sports car trend and became the performance "Dream Car" in the minds of Honda fans, defining Honda's ultimate sports pursuit.
In the name of style, the pursuit of the ultimate driving control
In fact, the type INTEGRA has received countless attention since its debut, and various evaluation reports are overwhelming, although it does not have to be carefully interpreted, but the following "dry goods" you can put away. The whole series is equipped with a 1.5T high-power Earth Dream engine, equipped with CVT and MT dual gearboxes, and integrates 18-inch cutting wheels, a 12-speaker BOSE sound, a smart card key and other equipment, as well as the latest Honda CONNECT 3.0 intelligent guide interconnection system. In particular, INTEGRA has launched a special MT manual version to create a dream driving experience and meet the young people's desire for extreme sports control.
Pengyou said:
For China's auto consumer market: those who get young people win the world. Many brands have had the idea on the road to rejuvenation: as long as the elements that young people like are stacked together, they can capture their hearts. This method can indeed have a certain effect, but as long as the freshness passes, the audience will disperse.
However, GUANGQI Honda, which is well versed in the laws of the market, digs the ideas behind consumer groups from the superficial behavior of their consumer groups, so as to convey the brand message. Models with both personality and sporty characteristics are undoubtedly the "excellent bridge" for car companies to maintain dialogue with young people. The arrival of the type INTEGRA not only further expands the car product matrix of GUANGQI Honda, but also accelerates the rejuvenation of the GUANGQI Honda brand.
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