The B-class car market has entered the era of melee!
The current B-class car market is no longer the familiar way it used to be. When there are more and more entrants, the B-class car market presents a state of "dragon melee", in addition to the traditional B-class giants, there are BBA entry-level products, there are Chinese brands of soaring works, and the new energy team represented by Tesla is also to stir up the situation. In short, this segment has presented a new product lineup and market pattern.
Entering the new era of consumption, the "2021 New Middle Class Insight Report" released by mobile Internet consulting company QuestMobile learned that the current new middle class population in China has reached 200 million. With the increasing number of new consumer groups, the consumption of B-class cars has also shown new trends and new characteristics.
On the list of B-class market sales rankings, it is no longer a state in which the Ashkenazi and Japanese are equally divided. The original TOP10 ranking has been "greatly moved" and a new "formation" has emerged. Many former "veterans" have gone out of the competition and lost their original glory. Only a few masters keep up with the pace of the times and maintain the state of hot sales.
Among them, the most stable performance of the "player" is guangqi Honda's new Accord. As chip supply gradually picked up, sales of the new Accord became more and more eye-catching, reaching 25,049 units in a single month in November, ranking firmly at the top of the B-class car sales list. So, why can the new Accord be at the peak of traffic?
Gold cup, silver cup
Not as good as the reputation of more than 2.8 million car owners
Just like online shopping to see the history of merchants and look at word of mouth, the same is true for buying a car, car consumers, choosing each model will look at its "past life and present life" and the owner's reputation. After all, in the minds of consumers, "the gold cup and the silver cup are not as good as the reputation of the car owner".
In the B-class car market, the Accord is one of the "most storied" models. The model was born in 1976, when the oil crisis broke out in the mainstream market dominated by North America, and consumers' focus on B-class cars changed to spaciousness, comfort and fuel saving. Honda, where technology is paramount, is equipped with CVCC technology on the first-generation Accord, with excellent power and fuel saving performance, as well as a spacious design. The first generation of Accord quickly became popular after its listing and won the recognition of the market.
In 1999, the sixth generation of Accord entered the Chinese market, and in just one year of domestic production, sales reached 32,000 units. As a result, Accord began the opening and hanging journey in the Chinese market, and now, Accord has evolved to the tenth generation of the mid-model, sales in the domestic market are still among the best, and many times won the title of champion in the B-class sedan market. According to the data, at present, the cumulative sales of Accord in the Chinese market exceed 2.8 million units, and the sales volume in the global market exceeds 22 million vehicles.
So many car owners sighed: "Once you enter the Accord, it is as deep as the sea, and it is really difficult to get out." In 1999, the 35-year-old Mr. Gao became the first owner of the sixth generation of Accord. 20 years have passed, and now, my son has also reached the age of car selection, seen entry-level BMW and Mercedes-Benz, and also tried new energy electric vehicles, but after turning around, he still started the tenth generation of Accord, the reason is very simple: "Still the most valuable for the Accord."
When many people dream of an SUV crossing the mountains and the sea, Mr. and Mrs. Shen are driving the eighth generation accord all over the country, many friends do not understand, why drive a car to run far away, Mr. Shen said: "Our old guy is really OK, where we think, it can follow wherever, there is no need to say, and, dry driving is not bad, with him around, we are more assured."
With more than 2.8 million car owners, Accord has always maintained the best posture of the pioneer flagship, and each generation of Accord is a fusion of Honda's latest technology and cutting-edge technology, and has won awards. Now, the automotive market has entered the era of electrification and intelligence, and Accord continues to evolve in product strength, continuing to bring fans the best choice with the same frequency as the times.
Add the label "Intelligent"
The new Accord continues to circle young people
Now, intelligence changes life, and today's young consumers pay more attention to sports, personality and intelligence in choosing a car. Honda, which has in-depth insight into the needs of fans and adheres to technological innovation, has built an "intelligent system" on the mid-term redesign of the 10th-generation Accord - the new Accord integrates intelligent technology from power, safety to interconnection, etc., and becomes the B-class flagship car that understands young people best.
First of all, the new Accord provides a mobile smart space for young people, and the new car is equipped with Honda's most advanced Honda CONNECT 3.0 intelligent guide interconnection system. Compared with the previous generation, the level of intelligence of the car machine system has increased by a large margin. Among them, the "Language Assistant" can unlock various car functions. A "Hello, Honda" can easily wake up the voice assistant. If the owner wants to drink milk tea, as long as he says "want to drink milk tea", the system will intimately search for the top milk tea shop nearby. There are also more accurate map navigation, etc., and the "service" is very in place.
At the same time, the powerful expansion function is also a highlight of the Honda CONNECT 3.0 intelligent guide interconnection system. By waking up the built-in Tmall genie, car owners can easily order takeout, and they can also remotely control smart home appliances to bring the car closer to life.
In addition, the new Accord also provides fans with more comprehensive intelligent security protection. The Honda SENSING safety supersensitive system equipped with the new car has been upgraded to the new Honda's first TJA traffic congestion assistance system, which can realize full-speed domain assistance. At the same time, with the MVC 360 ° panoramic image display, CTM rearview dynamic reminder system, and PUH pedestrian collision protection system, so that car owners can calmly face a variety of road conditions regardless of the morning and evening rush hours, or cbd business districts, so that young novices can easily take off the title of "rookie".
Of course, the new Accord has also been labeled "smart" in terms of power. Familiar dual-power options for a more expressive, sensory handling experience. In particular, the new Accord Hybrid SPORT HYBRID powertrain is the perfect combination of intelligence and electrification: by tuning the motor torque control, the battery energy management control is optimized, so that the motor accelerates smoothly with a high torque of more than V6 3.0. At the same time, through the optimal control of the Atkinson cycle, the engine achieves a thermal efficiency of 40.6%, and the fuel consumption of 100 kilometers is only 4.2L, taking into account both high performance and low fuel consumption, so that young people can experience more driving pleasure.
Put aside the trend
Quality and high value are also highlights
Although young people pursue trends and love technology, they are not the legendary "hot brains", and they are more concerned about the inherent strength of the model and the quality and value of the re-car.
All along, the quality of accords has been the strongest in its class. This is due to the fact that Guangqi Honda, which has its own faction in quality control, implements quality control to people while adopting Honda brand precision management, which can be said to be "all the people are soldiers". The workers of the production line are both production operators and quality inspectors. For example, in the production process to adhere to the "who manufactured, who is responsible" principle, each staff to the quality of the previous process to repeatedly confirm, once the problem is found, immediately deduct the defective products, so that the entire process to ensure 100% quality standards.
In the previously released J.D. Power 2021 China New Car Quality Research List, Guangqi Honda ranked first in the list of mainstream car brands with 4 single firsts, 25 less than the average number of 100 car problems of other mainstream brands. In the list of the mid-to-high-end sedan segment, the 10th generation Accord ranked first in the segment for three consecutive years, becoming the model with the least quality problems in the mid-to-high-end market. This is also one of the important reasons why fans are assured to choose the new Accord.
High-quality product strength, high-quality user reputation, and Accord's multi-year market-leading retention rate have become the cornerstones of the success of the new Accord. Some fans even said: "The new Accord is simply a 'wealth management product' in the mid-to-high-end car market." Because these shrewd young people know very well that instead of spending the same money to buy a niche new energy model with a low retention rate, it is better to choose a new Accord Hybrid with high value and high value retention, and sell it after at least a few years, and it will not lose money.
Ghost Bucket Car View: In fact, no matter how the car market changes, in addition to the trend, quality, value and reputation are crucial. In the B-class car market, Guangqi Honda's new Accord, on the one hand, continues to evolve products and keep up with the trend of the industry; on the other hand, it adheres to the value first, leading the same level in terms of quality control, hardware, and retention rate, bringing fans a high-value and reassuring choice. Because of this, the new Accord has become the most eye-catching "traffic star" between change and invariance, making fans willing to "chop their hands".
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