Not long ago, GAC Toyota's new model Sena was officially listed, priced at 309,800 - 405,800 yuan, such a price is really not high, compared to imported models, it seems more sincere, but in the market everyone does not seem to think so.
"There are current cars at the mark-up, do not increase the price queue for a year", this may be the most accurate description of Toyota Senna at this stage, I believe we must know that one of the marketing methods that the Toyota brand is best at is hunger marketing, the product has not yet been listed to start to create momentum, after the listing began to increase the price, and the official did not make corresponding measures, resulting in extreme chaos in the market.
For the price increase practice, some users can understand, but also some users said that it is very difficult to accept, the biggest reason is that the market economy under the product competition is actually very fierce, if you blindly increase the price of sales, sometimes not only can not increase sales, but will bring more sense of crisis to the brand.
In fact, our domestic brand is not a product without a mark-up sale, Great Wall Motor's off-road vehicle series tank brand, has always been the attention of young users, and at present in the second-hand car market we can also see the number of kilometers is relatively low tank 300 models, the price can be higher than the price of new cars.
On the one hand, in fact, there are fewer products that can be selected in the off-road vehicle series in the Chinese automobile market, and the product force of the tank 300 is too strong, resulting in users with a budget of 200,000 to be able to choose models with strong off-road capabilities, on the other hand, Great Wall Motors is good enough in the product atmosphere creation, product marketing is very rich, and the off-road version and urban version of the tank 300 have responsive models for everyone to choose.
Overall, the success of the Tank 300 model is mainly due to Great Wall Motors' deep insight into the needs of China's off-road vehicle market and bringing users models with strong enough product strength.
Of course, with such a product force appeared, the demand is naturally in short supply, some time ago in the dealer to understand the status quo is that the tank 300 has accumulated 100,000 units of orders, the current stage of order delivery has reached 2022, and the dealer can not appear any mark-up phenomenon.
That is to say, for products with very high sales, Great Wall Motors still holds the attitude of not increasing prices and not cutting in line!
Many friends will have doubts, mark-up sales is the dealer's behavior, this behavior has a lot of secrecy, not easy to be detected. Yes, dealers must have black-box operations in the case of mark-up sales, but the great thing about Great Wall Motors is that it can suppress the emergence of this situation from the front end of the car purchase.
Every user who wants to buy the Great Wall series of models must realize the independent order through the corresponding APP, and the deposit is paid directly online, no need to complete it through offline channels, determine the deposit directly offset the purchase price after the purchase of the car, and automatically start the queue, these are completely automatic, no one can intervene, which also leads to the tank 300 model No one can buy the current car.
In addition, The attitude of Great Wall Motors to the price increase is also very clear, not long ago in the tank official public number there is such a push, of which the attitude of Great Wall Motors is very clear, once the phenomenon of mark-up sales immediately cancel the authorization of dealers, it is enough to see the efforts made by Great Wall Motors in order to stabilize the market order.
In fact, according to the popularity of the tank 300, under normal circumstances, a price increase of 10,000 should be no problem, but once there is a mark-up sales situation, there will inevitably be more scalpers on the market, which will have a rather poor impact on the reputation of the Great Wall brand, so Great Wall Motors has also made no small efforts in stabilizing the market order.
Some time ago, my relatives also mentioned their car with the help of the author, weipai mocha. In the whole process of car purchase, I deeply realized the strict means of Great Wall Motors in the control of dealers, dealers do not have any authority to change the price, that is to say, if the manufacturer does not give the specified preferential treatment for the purchase of Wei brand models, the dealer cannot shake the price.
In this way, no matter who buys the car in the price of this pass is not passable, if the dealer wants to retain customers, can only lose their own profits, but such a practice is not in line with the dealer's behavior.
So in front of the screen, do you also feel the confidence of China's own brands?
Compared to traditional brands, do you agree with this approach?