On December 23, Yu Chengdong, managing director of Huawei, CEO of Consumer BG, and CEO of Huawei's intelligent car solution BU, said at Huawei's winter flagship conference, "Huawei has done every core component of the car, we only do parts, not cars, we will help car companies build good cars." Not only to build a good car, but also to sell a good car. ”
It is worth mentioning that this is the eighth time in more than three years that Huawei has announced that it will not build cars. However, Huawei has a layout to speed up the automotive business.
On December 23, AITO, a new high-end brand jointly launched by Huawei and Xilix, opened the pre-sale of its first model, the Q&I M5, with a pre-sale price range of 250,000 to 320,000 yuan. It is reported that the new car is positioned as a medium-sized luxury SUV, equipped with THE HUAWEI DriveONE pure electric drive range extension platform, which is the first model equipped with Huawei's Harmony OS smart cockpit, and equipped with Huawei's self-developed car map Petal Maps.
It is worth noting that in the AITO brand, Huawei's participation and control are far more than the previous bicycle projects. Yu Chengdong said that the M5 not only achieved the first "boarding" of the Harmony OS intelligent cockpit, but also participated in the pre-planning, design and even the later marketing and sales of the car, and Huawei's consumer business teams.
In fact, this is not the first cooperation between Huawei and Cyrus. During this year's Shanghai Auto Show, the Cyrus Huawei Smart Choice SF5 model jointly created by Cyris and Huawei was unveiled on the stage. At that time, Yu Chengdong revealed that Huawei and Xilix jointly participated in the development of the car's product function definition, quality control and consistent experience, which was equipped with Huawei DriveONE three-in-one electric drive system and HUAWEI HiCar solution.
At the same time, Cyrus Huawei Smart SF5 has also entered Huawei's offline stores for sale. Huawei has said that it will make Huawei's smart car sales reach 300,000 in 2022.