The new energy market has become a new growth point, everyone wants to get a piece of the pie, so there are a variety of technical routes, which can be roughly divided into two, one is a more traditional pure electric model, which is also the current majority of new energy vehicles to use the program; and the other is the plug-in hybrid, which contains both the traditional plug-in and mixing mode, but also the increase in the past two years. Among them, the extended range power is a series plug-in hybrid, using an internal combustion engine to generate electricity technology route, since the listing of the controversy.
One of the hottest controversies was the remarks made by the CEO of Volkswagen China that he was not optimistic about this power plan. At an event held in September last year, Volkswagen CEO publicly complained about the power of extending the program, believing that it was the "worst solution", which caused a lot of controversy on the Internet. But with the passage of time, the power of the extender, which was not optimistic at first, is now selling better and better. One of the most iconic models is the Ideal ONE, which achieved 13,438 deliveries in November, which is better than the total sales of all medium and large SUVs owned by Volkswagen that month.
Ideal ONE as a domestic car, or a domestic car priced at 338,000, want to reach tens of thousands of monthly sales, placed in the past is completely impossible event, and it has adopted the controversial increase in the power of the range, according to the reason, sales should be more difficult to have a big achievement, and even at the beginning, the internal management believes that the ideal ONE monthly sales can have more than 5,000, it is already very good. But unexpectedly, the market is very welcome to this kind of range extender model, not only Huawei, Nissan and other new and old forces began to launch range extender products, the ideal ONE also got good market results. So, what's so special about the range-extender power scheme? Ideal ONE's hot selling just because of range extender power?
In fact, after in-depth understanding, the author found that the ideal ONE sells better and better, first of all, it should be attributed to its accurate market positioning, the product audience group is aimed at the "Daddy Family" with relatively strong capital, and gives the corresponding product force, such as four independent massage power seats, rear electric waist rest, four-tone area interaction and other functions of the same price, but it is very friendly to the "Daddy Family".
Secondly, the ideal ONE's range extender power is the second key factor of its hot sales, after all, only by identifying the object of sales can we feel the advantages and disadvantages of the product. When the "Daddy Family" is ready to start a new energy vehicle, it will think that the development of pure electric technology is not perfect, and when it is actually used, it will more or less make people feel anxiety about endurance, not only the usual car can not run the DATA OF NEDC endurance, in the case of winter cars, pure electric models will decay faster, which is also a headache for many pure electric car owners.
And the ideal ONE equipped with the "range extender power" has no problem in this regard, it has the advantage of "urban electricity, long-distance power generation", urban commuting uses pure electricity mode, long-distance use of power generation mode, it can be said that the economy can be economical, want to endurance can also have endurance, after all, the power supply network is currently far from being comparable to gas stations. The model that uses the extender power can also be like a pure tram, with a green card, free of purchase tax, smooth to drive, and have strong power performance, which we can feel in the ideal ONE.
In short, after 2 years of time, the ideal ONE can grow from the first batch of 1011 models to the explosive models with 13438 units sold every month, and even driven the development of the domestic range extender power market, and the emergence of Nissan Serena, Lantu FREE and other models with the same power scheme. Moreover, a few days ago, Huawei and Ciris also brought a jointly built range extended model - the Q&I M5. Therefore, it is not difficult to speculate that the range-extended power scheme will usher in a period of highlight when there is no other new energy solution that better solves the mileage anxiety.