2021 is still not free from the impact of the epidemic, but the entire automotive industry is still tenaciously moving forward. Looking back at the domestic auto market throughout this year, there is still no shortage of important events such as bankruptcy, rights protection, and new cars. Let's take a quick look back at the most memorable hot events in the industry this year.
Brilliance's bankruptcy is the most regrettable
The most regrettable thing in 2021 is the bankruptcy of Brilliance Auto. Formerly known as Jinbei Automobile Group, after Yang Rong joined, he led the company to the United States to list, and launched a number of classic models at that time, with a revenue of 7 billion yuan a year second only to north and south Volkswagen, opening the most highlight moment of Brilliance.
After Yang Rong retired, Brilliance and BMW joint venture production of domestic BMW began a second period of rapid growth, but in 2006 Brilliance Auto was in trouble, sales fell profits, but then Brilliance insisted on learning car-making experience from overseas but ignored independent research and development, and finally only relied on the dividends brought by the joint venture with BMW, all this until Qi Yumin was completely broken up after being taken away by the procuratorate.
One-sentence comment: Brilliance is a "typical case" of independent car companies
Tank 300, the hottest off-road vehicle
The Tank 300 is a hardcore off-road vehicle launched by WEY, a high-end brand under the Great Wall, at the end of last year, and once it was announced, it brought high-end attention to the market. Before the release of the tank 300, the hardcore off-road vehicle was a very niche model in China, especially in the domestic brand, and only a very few companies such as BAIC and great wall had similar models, so naturally most people were not optimistic about the tank 300.
Of course, the Great Wall itself did not expect the tank 300 to be so explosive, the first batch of models on the market was snatched up, and after the order was scheduled until March, the Great Wall had to urgently suspend the booking of new cars and step up the upgrading of the production line to increase production. Even just a few months after the launch of the new car, it was decided to make the Tank 300 model independent into a brand, and the tank family was also unveiled at the recent Guangzhou Auto Show. It can be said that the popularity of the Tank 300 is extremely rare in China, and it indicates that domestic brands have officially begun to enter the field of niche models.
One sentence comment: 200,000 buy three locks, who else but tanks
Tesla rights protection, the most popular rights protection incident
Every year, there are various rights protection incidents in the automotive industry, and a few years ago, Xi'an Benz hood rights protection made Ms. Wang a household name. At this year's Shanghai Auto Show, Tesla roof rights protection made this incident the only highlight of the auto show. Ms. Zhang from Henan scolded Tesla on the roof of the car for "brake failure", and repeatedly defended her rights without success before planning the incident. Subsequently, after Ms. Zhang and Tesla "crossed paths" with each other several times, they did not end because of the release of the driving data at that time.
Nowadays, Ms. Zhang's whereabouts are no longer high-profile, and Tesla's legal department has also won consecutive battles, and the warning of "5.05 million" has also made many suspected out-of-control cases come out. As for how the roof rights protection ended, we can only wait until the final judgment of the court.
One word comment: looking forward to the final result
Lack of core, the common heart disease of car companies
The epidemic that has lasted for nearly 2 years has not affected consumers' enthusiasm for car purchases, but it is a fatal blow to the entire automotive industry chain. Due to the inability of many overseas chip factories to start operations under the epidemic, car manufacturers have lacked automotive chips to varying degrees. There are more than two hundred different types of chips on the car more or less difficult to supply, which ultimately affects the consumer's inability to pick up the car normally.
Lead the whole body, the production capacity of new cars is limited, and the factories of car companies are stopped. Driven by some second-hand car prices more expensive than a new car, some car companies in order not to affect the delivery of new cars, even choose to "hit the white strip" way to deliver: some configuration owes, wait until the goods and then supply consumers. Some car companies talk about integrity, and some car companies play tricks, and the main reason behind the recent false propaganda of the Great Wall Euler due to Qualcomm chips is also blamed on the chip shortage.
One sentence comment: you can lack core, but you can't lack morality
Winning over Tesla, Hongguang MINI became the hottest electric car
Tesla is currently recognized as a globally recognized electric car unicorn, but the best electric car sold is the Wuling Hongguang MINI EV. Since its official listing, Hongguang MINI has maintained a monthly sales of more than 30,000 units per month. Like the Tank 300, Wuling's electric vehicle led a wave of micro-electric scooter boom, and Dongfeng and Chery followed Wuling to launch their own similar models.
Wuling's sense of smell in the market is unusually sensitive, Hongguang MINI also launched a more advanced macaron, and its higher-end convertible version has also been officially announced, although the pricing will be significantly improved, but it will not prevent it from becoming the lowest priced convertible. In any case, the Hongguang MINI, which was born under the policy subsidies and the needs of the public, is a textbook model.
One sentence comment: the cost is too low, selling cars does not make money
Write at the end
In 2021, the rapid development of new energy vehicles, the light of traditional fuel vehicles is no longer there. After the industry gradually adapts to the epidemic, it is believed that the domestic automobile market will become more and more healthy and mature next year. Of course, the reshuffle of the industry will also be further strengthened, and 2022 is an opportunity, but it is also a cold winter.