【Zhichepai News】On December 30, the Qichacha App showed that Renault Brilliance Jinbei Co., Ltd. (hereinafter referred to as "Renault Brilliance Jinbei") newly filed for bankruptcy, and the case number was (2021) Liao 01 Breaking Shen No. 24. The applicant is Renault Brilliance Gold Cup, and the court is the Intermediate People's Court of Shenyang City, Liaoning Province.
Golden Cup New Sea Lion
Not long ago, an insider of the Renault Brilliance Golden Cup told the media that the company is currently in a state of suspension of pay, and has stopped paying salaries since December 20, and individual employees who have real difficulties in life can apply and sort out and report. Shortly after the suspension was exposed, Schgomey, who was the CEO of the company, was exposed to have left China and will go to Renault in the United Kingdom in the future. The company's suspension of pay and the departure of the CEO have made the Already troubled Renault Brilliance Gold Cup worse.
The predecessor of Renault Brilliance Jinbei is Shenyang Brilliance Jinbei Automobile Co., Ltd., the Jinbei brand was born in 1989 and once had a wide influence in China. It is the only commercial vehicle brand in China that represents a category by its brand name. At the highest market share of light passengers, it reached 75%, ranking first in China's commercial vehicle market for 19 consecutive years, and at its peak, it can be seen in almost every street. However, due to poor management in the later period, in 2017, Brilliance sold 49% of the company's equity to Renault at a price of 1 yuan, and Brilliance and Renault jointly established the new Renault Brilliance Gold Cup Co., Ltd., but this move did not save the fate of Jinbei, due to slow product introduction, increasingly fierce competition in the domestic market, and the parent company Brilliance also fell into a capital crisis, which eventually led to the bankruptcy of Renault Brilliance Gold Cup.
![Exclusive | the CEO of renault Brilliance Has left China and will take up a post in the UK[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)