In recent years, domestic independent brands are actively "going out". With the improvement of production and research and development technology, the domestic automobile industry is rapidly improving. After meeting the needs of the domestic market, they are also actively exploring overseas markets, after all, if they want to enjoy international recognition, it is obviously unrealistic to limit themselves to the domestic consumer market.
According to statistics, domestic automobile exports in 2021 were 2.015 million units, doubling year-on-year, and this is also the first time that the export volume exceeded 2 million vehicles, which can be said to be a milestone in the automobile market and has a high commemorative significance.
It can be seen from the list of car companies that in addition to Brilliance Auto Group, the 19 car companies on the list have achieved substantial year-on-year growth. What is the specific situation, let's take a look at it together.
A pattern of superpowers and many strengths has been formed
From the list, SAIC Motor Group topped the first position, the cumulative sales of the whole year reached 598,000 units, and the export volume accounted for 12.6% of the total production, an increase of 85.1% year-on-year. The reason why such achievements can be achieved is inseparable from the complete industrial layout scale. SAIC motor group conducts localization research on overseas markets to create products that adapt to local market consumers. In terms of R&D and production, we will build R&D and innovation centers in London, Silicon Valley and Tel Aviv, and set up production bases in Thailand, Indonesia, India and Pakistan.
In addition to saic motor group, which is far ahead, Chery, Changan, Dongfeng, Great Wall and Geely Automobile, which rank 2-6 in the list, do not have too obvious gaps in export volume, and they all remain at more than 100,000 vehicles. Among them, Chery Automobile's export sales accounted for the highest proportion of total output, reaching 28.8%. Behind the rapid growth, it is mainly due to the formation and development of the "Belt and Road", gradually forming a prosperous economic circle of Chinese and foreign businesses, and creating the most basic conditions for China's automobile to "go global".
The export business of new energy vehicles is also one of the reasons for this rise, from the perspective of export model composition, pure electric vehicles account for 25%, second only to traditional gasoline vehicles. Among them, BYD and NIO are exporting to overseas markets, and in addition to passenger cars, they also include commercial vehicles that use new energy. Looking at last year's global new energy vehicle sales ranking, it is not difficult to find that in addition to Tesla, a large part of the top 10 are independent brands. It can be seen that independent brands have a high starting point, and they absolutely have a great right to speak in the new energy vehicle market in the future, and can also reverse the development of export business.
Serious inner volume, escalating competition, the annoyance of happiness?
Just as overseas joint venture brands compete in our country, independent brands also need to face the situation of their own people beating their own people in the local market when exporting products to overseas markets.
In particular, the main export countries of independent brands are basically the Middle East, Eastern Europe and Southeast Asia and other developing regions, and the purchasing power of consumers living in this area is generally not high, and they are more inclined to choose cost-effective models, which is the main reason for the internal volume of independent brands, after all, major car companies are locked in this price range. However, although there will be infighting, this will also promote mutual progress between car companies, and bring better products to local consumers, effectively enhancing the recognition of independent brands in foreign markets.
summary
Last year's automobile export growth is undoubtedly a good incentive for independent brands, especially for local overseas brands to feel the power of China. As the future of new energy vehicles continues to be popularized, it is believed that independent brands will achieve higher achievements.