Recently, it has been reported on the Internet that Brilliance Renault Gold Cup Co., Ltd. has newly filed for bankruptcy. The bankruptcy information is by no means empty, there were rumors earlier that renault Brilliance Gold Cup has suspended the payment of wages to employees, and French senior CEO Sgeomei has also left the country. At the same time, companies are also plagued by related debt problems, because of the arrears of payments to many suppliers for several months, Renault Brilliance Gold Cup has even been in a lot of lawsuits.
A brief review of the brand history, Renault Brilliance Jinbei was formerly known as Shenyang Brilliance Jinbei Automobile Co., Ltd., and the Jinbei brand was born in 1989. In 2010, the number of Jinbei buses exceeded 1 million, reaching 75% at the highest market share in this segment.
On December 15, 2017, Renault Group acquired a 49% stake in Brilliance Jinbei Automobile Co., Ltd. and jointly established Renault Brilliance with Brilliance China Automotive Holdings Co., Ltd., with the shareholding ratios of 49% and 51% respectively. It is worth noting that Renault Brilliance plans to produce and sell light commercial vehicles under the three brands of Jinbei, Renault and Huasong.
Since Dongfeng Renault withdrew from the Chinese market, in fact, the development of the relevant plots in the back is only a matter of time, so this time it is also expected. In the final analysis, the situation caused by today's situation is still inaction, since the establishment of the Renault Brilliance Golden Cup product introduction is slow, until last November to launch a remodeled model, compared with the previous gong and drum hustle and bustle of hesitation and ambition undoubtedly formed a clear contrast.
Xiaoxiang Morning News reporter Mao Chuan
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