There is such a concept in the market, that is, as long as you build a car well, use the materials thicker, and the price is more affordable, someone will pay the bill, because consumers believe in quality. This sentence seems to have no problem, but in fact, there is a certain problem.
If the materials are solid and the price is thick, but the details are not paid attention to, the new car will be marginalized. For example, We all know for Ford Motor, which used to be a proper annual sales of millions of large households, but now the monthly sales have been less than 30,000.
And the gap with his brother GM is also getting bigger and bigger, the former king of corners Fox, the acceleration king Mondeo, the power king Yihu, which is not a well-known Ford business card. But if you stand in this era and look at the above three models, do you feel that it has not been discussed for a long time?
The former Ford Mondeo, with its Aston Martin front face, sold more than 10,000 yuan a month in the Chinese market, as simple as cutting cabbage with a knife. But now the price of this model has fallen below 130,000, and even if the price is so generous, the average monthly sales are only about 2500, which does not seem to attract the attention of too many consumers.
Why is this happening? Its price is thick, and the materials used in Mondeo are also very thick, but the sales volume cannot go up, on the one hand, because the brand is indeed somewhat marginalized, and the second is that there has been a broken shaft incident in Mondeo, resulting in a slump in sales. Also, this model seems to have not been remodeled for many years, completely out of step with the times.
From the appearance of the design, the current Mondeo is still a very old Aston Martin front face design, large mouth intake net, eagle eye shape LED near and far light headlights, in the sports surrounding part is also equipped with fog light design. Of course, such a design is still relatively mainstream at the moment, but consumers will have aesthetic fatigue, 20 years old to see your car is like this, now 30 years old is still like this, how do you let consumers choose?
In addition, although Ford has repeatedly told the outside world that Mondeo has been upgraded again, most of them are small changes. In the words of netizens, this car can be repaired and repaired for another ten years.
As for the interior design of the new car, the upgrade is still relatively obvious, but it gives us a visual sense of Ford Taurus. The design of the entire interior is mainly simple, and the central control part is equipped with a 12.8-inch embedded large screen, with a knob design, in fact, it is not very harmonious with its appearance.
Many people still remember that Mondeo is the king of acceleration, but in fact, the current Mondeo is no longer the king of acceleration, the original 2.0T power has been completely cancelled, replaced by a 1.5T engine, the maximum power of 182 horsepower, peak torque of 243 N · m, matching the six-speed automatic transmission. Although this powertrain is still strong compared to other 1.5T powertrains, it is not a little weaker than the former 2.0T Mondeo.
The former Mondeo gave us the feeling of being overbearing and powerful, but now it is difficult for Mondeo to see the shadow of the past. Of course, manufacturers may also feel that the strength of Mondeo is rapidly declining, so there are only two models of the current Mondeo on sale, and it is expected that this car may have a major redesign in the future.