Exclusive | the CEO of renault Brilliance Has left China and will take up a post in the UK

On December 22, the first financial reporter exclusively learned that Guillaume Sicard, CEO of Renault Brilliance Gold Cup Company, which is on the cusp of the storm, has recently left China. At the same time, he will have new appointments in the UK.

Schger moved towards the first financial reporter to confirm the news of the relevant position in the United Kingdom, and said that he was spending the Christmas holiday in France. He also admitted that his departure was "in a very hurry".

His latest appointment, which will take effect on 1 January 2022, gives a very positive assessment of Sgeumer's experience in China as "accomplished" and "successful".

Renault China officials have yet to officially announce Sgeumer's resignation. Schgemer has been CEO of the Renault Brilliance Gold Cup since June 2020. In March, Renault announced a major personnel change, appointing former Volkswagen executive Weiming Su as CEO of Renault China and Sigome as Chief Operating Officer of Renault China. Since the beginning of this year, Schgemey has been traveling between Shanghai and Shenyang.

It is worth noting that Schgemer is not the first French executive in Renault China to "leave without quitting". After Renault terminated its cooperation with Dongfeng, Fran ois Provost, former Chairman of Renault Asia Pacific and China, also quietly left China like a "golden cicada", and continued to stay at Renault's French headquarters as Senior Vice President of International Development and Partnerships of Renault Group.

Renault's China strategy has shrunk significantly in recent years, and after terminating its cooperation with Dongfeng last year, Renault Brilliance's Gold Cup has become Renault's most important asset in China, and Renault has given the Gold Cup great hope of "rejuvenation". According to public information, France's Renault holds a 49% stake in Jinbei and Shenyang Jinbei Automobile holds 51%.

Luca de Meo, CEO of Renault Global, told First Financial Reporter at a global strategy conference earlier this year: "Our strategic focus in the Chinese market is in the field of electric vehicles and light commercial vehicles (LCVs), and we are committed to developing local model brands. ”

Schgemey also compared the Golden Cup to "Sleeping Beauty" and called him the "Prince who awakens beauty." Earlier this year, Schgemer also told the first financial reporter at a design event between Jinbei and Tongji University Automobile College: "We are very optimistic about the prospects of light commercial vehicles, and Jinbei cars have been exported to the world, such as Latin America and many other regions." ”

He also revealed that Renault Brilliance hopes to introduce an electric vehicle version of the Jinbei to expand the company's market share. Sgeumer expects that within five years, Jinbei will achieve an annual sales target of 100,000 units.

Now, with Sgeumai's hasty "departure", the employees of Renault Brilliance Golden Cup have also revealed that the company has begun to stop paying wages, but all this has already happened. A Renault departed employee once told the first financial reporter that Renault Brilliance is facing great pressure to make the Jinbei "come back to life", on the one hand, to survive the "supply cut" crisis of suppliers, on the other hand, Renault Brilliance has been unable to reach an agreement with the local government in terms of layoffs and expenditure reductions.

In the future, who will succeed Sgeumai and take over the "hot potato" of the Renault Brilliance Gold Cup is still unclear, which makes the future of the joint venture even more confusing. The first financial reporter learned that the two sides are still in close communication and seeking solutions.

Geely and Renault are about to announce the formation of an Asian hybrid vehicle joint venture, focusing on the Chinese and South Korean markets, and are expected to sell duty-free cars in the United States, according to other reports. In this regard, Renault China did not confirm it to the first financial reporter.