Yesterday afternoon's release of the Q&A M5 sparked a night of discussion in automotive circles.
For the release of this car, there are not a few opinions.
Spit one: Isn't Huawei not building cars?
Strictly speaking, the manufacturing body of the M5 is TheXilis under Dongfeng Xiaokang, but the release is placed on Huawei's winter flagship new product conference, and it occupies almost half of the conference time, which cannot but make people think of it.
In November last year, Ren Zhengfei drew a high-profile red line that Huawei does not build cars, saying that "whoever proposes to build a car in the future and interfere with the company can be transferred away from the post and look for another post." ”
However, from the cooperation with Jihu to launch the Alpha S Huawei HI version, to the Shanghai Auto Show Yu Chengdong openly selling cars for the Xilis SF5 Huawei Smart Edition platform, and then to sending an industrial design team and software design team to "help" partners build cars, and made a grand appearance at their own new product launches, Huawei is actually getting closer and closer to "building cars", and it can even be said that it is already on the edge of the red line.
Even at this press conference, Yu Chengdong still stressed that Huawei does not build cars, but can Huawei really resist the impulse to build cars? You should know that more than 20 years ago, Ren Zhengfei also slapped the table and roared, "Huawei will never make mobile phones, and whoever mentions making mobile phones will give me away", and the later stories are known to everyone.
Spit two: Cyrus SF5 pullpi?
For the view that Huawei personally built the car, others are scornful, believing that although the Q&I M5 uses Huawei's three-in-one motor and is also equipped with the Hongmeng system, it is still just a brand after the Cyris SF5 pull.
From the design point of view, the appearance design of the M5 does have a very heavy trace of the Cyrus SF5 skin, the front face contour and the shape of the light group are very close, but the grille adopts a new design, which is a low-cost face swapping technique commonly used in the car circle, and the sides and tails are almost the same.
Of course, many netizens complained that this design can be called "Time Guarantee", which is echoed with the previous Porsche design of Huawei mobile phones, and some people say that "Porsche" has followed.
The design of the car is completely different, from the tesla Model X-style vertical screen to the Model 3-style horizontal large screen.
In terms of power system, it is still Huawei's DriveONE three-in-one electric drive system matching 1.5T four-cylinder range extender, the specific parameters and battery capacity have some fine-tuning, the overall change is not very large, the car machine is upgraded from Huawei's HiCar solution to the first Hongmeng OS intelligent cockpit.
Overall, although Huawei's ambition to build cars is well known, and the Q&I M5 is also labeled huawei everywhere, at least for now, the blood relationship between the Q&I M5 and the Cyrus SF5 is still easy to perceive.
Spit three: the effect of the conference is poor
The more consistent view is that everyone is disappointed by the effect of the M5 unveiling conference.
Yu Chengdong personally spoke more than 30,000 words on the stage this time, but his Mandarin had a serious accent, plus he just happened to have a heavy cold, and the audience often listened to the clouds and fog.
Some netizens even joked that Yu Chengdong's wave is actually to let the trembling car companies breathe a sigh of relief, you see, Huawei is not even ready for the conference, how can it be ready to build a car? Huawei this wave is in the atmosphere.
I don't know how other car companies are doing, but Avita must have been in a cold sweat - fortunately, Yu Chengdong was not invited to the press conference at that time.
In addition, the "interior, simple and not simple" in the PPT copywriting has also been complained about by many people at a low level.
Of course, there are also exaggerated, and the most exaggerated is the Hongmeng blessed car engine system.
Judging from the demonstration of the real machine operation issued at the scene, the M5 car machine is indeed very smooth, all kinds of APP can be opened in seconds, the switch between navigation and APP can also be seamless, and the ease of use of the system interface is even more in line with the tablet computer, which can be said to be able to make Wei Xiaoli ashamed of himself and make Krypton cry.
So, can this Q&A M5, which has been strongly endorsed by Huawei, sell well?
Tianyajun thought it was difficult.
First of all, the world M5 currently seems to be the biggest improvement compared with the Cyrus SF5 is this Hongmeng OS cockpit system, the "Million Luxury Car" class double wishbone suspension and aluminum alloy chassis highlighted this time have appeared on the Cyrus SF5, the Circle M5 is more to do some details of the improvement, the top price of the Cyrus SF5 is less than 250,000, and the price given by the M5 is 25-32 million.
It seems that it is not too much to use "buy Huawei tablet to send Xilis SF5" to describe this Q&I M5, and Cyrus SF5 has not made a big breakthrough in sales after labeling "Huawei Smart Selection", and with the "Huawei Tablet" blessing but the price is also rising, it may be difficult for Q&I M5 to catch fire.
In fact, as a "new force" product, whether it is the Xilis SF5 or the M5, there is no particularly eye-catching performance in terms of intelligent driving assistance function, basically at the same level as the L2 level of fuel vehicles, and Tesla and Wei Xiaoli are obvious gaps, to know that the higher level of driving assistance system, although it is not perfect at present, is one of the signature dishes of high-end new forces to attract consumers.
Another point is that the M5 continues to choose the range-extending technical route of the Cyris SF5, which seems to avoid the sharp edge of strong electric vehicles such as Tesla and Xiaopeng, but in fact, it is also a deviation from the mainstream market. Even if the ideal ONE is successful, there are many accidents, from the previous performance of lantu FREE, Cyrus SF5 and other models, the extender is not widely recognized at present, it is still a niche market.
Spit on the brand name, compared to the English name AITO, Chinese name "ask the boundary" is really difficult to remember, not as good as Cyris.
Finally, the question is, with a budget of 300,000, will you buy this messy M5?