Just when manufacturers are still busy with the annual goal, BYD, which has sold 650,000 new cars (including more than 500,000 new energy vehicles) from January to November this year and won the domestic new energy vehicle sales championship for six consecutive months, has set its sights on a longer-term goal. On the evening of December 22, the DM-i family, which contributed greatly to sales, ushered in another "blockbuster" player- the 2022 Song Pro DM-i, which sounded the "rallying call" for the upcoming 2022 to impact the sales of millions of new energy vehicles.
In terms of pricing, the 2022 Song Pro DM-i (134,800-159,800 yuan after comprehensive subsidies) is not much different from the expectations of previous netizens.
Yang Dongsheng, Vice President of BYD Co., Ltd
With the already familiar DM-i super hybrid technology (with the Snap Cloud-Plug Hybrid 1.5L high-efficiency engine, EHS electromissible system and DM-i super hybrid blade battery as the core, the thermal efficiency of the engine is as high as 43.04%), the new car has an agile "body method" of zero to 100 acceleration time of only 7.9 seconds, a loss of 4.4L, a comprehensive endurance of up to 1090 kilometers under full fuel (only half of the fuel SUV of the same level), top NVH tuning, The quiet space brought by the standard thermal insulation glass and acoustic package of the whole series, the smooth comfort brought by the EHS electromix system close to the pure electric model, coupled with the advantage of giving away the green card and exempting the purchase tax, in the SUV in the price range of 150,000 yuan, even compared with the traditional fuel SUV, it is undoubtedly very competitive in the market.
In terms of appearance, although the appearance of the 2022 Song Pro DM-i is only "micro-shaped" (the grille is enlarged, the wheel hub is upgraded, and the D-pillar adds a very eye-catching "dragon scale" textured silver trim), its interior is obviously on another grade, and the new interior color of the new "Kirin Brown + Sky Gray" is quite traditional and luxurious, with the rectangular air outlet of the water charm screen and the 8.8-inch racing LCD dashboard, the overall appearance is more sporty.
Interestingly, Yang Dongsheng, vice president of BYD Co., Ltd., president of the Institute of Product Planning and New Automotive Technology, and chief designer of DM technology, also specially gave the "mobile power station" function of the 2022 Song Pro DM-i "bringing goods". According to reports, the new car is equipped with a rechargeable and dischargable two-way vehicle system - VTOL function, not only can discharge the household load (the maximum power can reach 3.3kW, to achieve outing picnics, outdoor games, singing K and other intelligent experiences), but also through the battery pack external discharge, the vehicle battery pack storage of electricity through the vehicle reverse into household AC, discharge the maximum discharge power can reach 3.3kW, discharge output 220V, 50HZ AC, thereby powering emergency rescue / life.
In fact, because the market and consumers have formed a good impression of the economy, reliability and other core product strength of dm-i models, the market performance of the 2022 Song Pro DM-i is destined not to disappoint, so this listing will be particularly relaxed, and the focus of everyone's attention has also shifted to a richer topic.
First of all, of course, the majority of consumers are most concerned about the delivery issue, BYD passenger car brand and public relations division deputy general manager Du Guozhong told the "electric big coffee", because BYD currently has more than 300,000 undelivered orders, so the 2022 Song Pro DM-i at the beginning of the launch of the delivery cycle will also have a steady climbing process. However, with the expansion of the Shenzhen plant basically in place, coupled with the completion and operation of new production bases (for example, the Fuzhou plant will undertake the production task of some marine series pure electric models), the delivery capacity of dm-i family models is expected to reach a new level in the second quarter of next year (at least 500,000 new production capacity), when the majority of users are expected to mention their cars faster.
It is reported that in the upcoming 2022, BYD is expected to launch eight to ten new cars, including Dynasty.com's Yuan PLUS, Han DM-i, Song MAX DM-i and the new Tang EV, and the "Ming" of the benchmark GL8 has not yet disclosed the time of listing; while Ocean Network has five new models of destroyer 05, landing ship, SEAL, sea lion and seagull. The performance of the market in short supply, in the face of such a rich new product plan, naturally puts forward higher requirements for BYD's production capacity in the coming year.
In order to increase production capacity, BYD has "blossomed" in many places in recent years and built a series of production bases. According to incomplete statistics, BYD has successively established 6 major Fordi battery companies this year, including Chongqing Fordi Battery Research Institute, Wuwei Fordi (investment of 2.8 billion yuan, annual production capacity of 10GWh), Yancheng Fordi (annual production capacity of 30GWh, phase I production capacity of 15GWh), Jinan Fordi (annual production capacity of 30GWh), Shaoxing Fordi and Chuzhou Fordi (phase I production capacity of 5GWh).
Coupled with BYD's previous layout of Qinghai Xining (24GWh), Guangdong Huizhou (2GWh), Shenzhen Pingshan (14GWh), Chongqing Bishan (35GWh), Shaanxi Xi'an (30GWh), Changsha Ningxiang (20GWh), Guizhou Guiyang (10GWh), Anhui Wuwei (20GWh), Jilin Changchun (planned to invest tens of billions, production capacity of about 20GWh) and other production bases, preliminary statistics BYD's production capacity planning will reach nearly 300GWh in the future. With the continuous release of production capacity in these production bases, it will undoubtedly lay a solid foundation for BYD to impact the sales of millions of new energy vehicles.
On the other hand, in order to change the single image of the "science and engineering man who takes the technical route" in the past, BYD can be described as sparing no effort in cross-border marketing, of which the "national style" marketing around the "Dynasty" series is particularly impressive. From the "Tang Feng Han Yun" experience tour, to the joint landing of BW 2020 with the online national comic "Town Soul Street", to the debut of ChinaJoy 2021 with the original national comic "Knife In the World" this year and the launch of the original Chinese wind power sound "China-Han"... BYD's "Dynasty" series is no longer just a car name, but gradually integrates the national style culture into the brand gene, strengthens the cultural label, and paves the way for the continuous development of follow-up brand marketing.
Everyone is pleased to find that through a "Song Dynasty town" full of details, BYD has integrated the technical connotation of the 2022 Song Pro DM-i into various scenes and games, and the various "roles" played by BYD employees are both lively and representative, and can better pass on the product selling points to everyone.
In the view of "Electric Big Coffee", this "cattle knife test" not only indicates that BYD's "national style" marketing will continue to carry forward, but also is expected to upgrade and evolve in the direction of "employee/user role", "bolder cross-border cooperation" and "more personalized expression with car characteristics". It is believed that in 2022, BYD will not only bring more products full of surprises, but also bring more wonderful presentations in the fields of national comics, modification, e-sports and so on, which is worth waiting and seeing.