How can a car succeed?
There are thousands of factors that sell well, either because of the bright design, or because of the sufficient configuration, or because of the large space, strong sense of grade, a variety of different, and the successful elements of many models cannot be copied.
But if you want to say how a car can go to extinction, it is very simple, you change to a three-cylinder to try. For faster, add a dual-clutch transmission.
This is not a paragraph, nor is it a joke, do not believe you look at the Ford Focus, from the leader of the sports market segment, to the marginalized products now, the championship-winning Yinglang reloaded three cylinders fell off the altar, until the restart of the four-cylinder engine to regain a new life.
Looking at the development law of the automobile market, the three cylinders have no market and sales volume at least in the domestic car market. Of course, it is not without miracles, such as Yinglang, which can give a 70% discount in the field of family cars, with a maximum reduction of 50,000, relying on the absolute price advantage and the word-of-mouth blessing of previous models, which can make up for the gap of three cylinders.
Or like Corolla and Ralink, under the influence of the brand aura, as well as the word of mouth accumulated by previous models, the three-cylinder can also have a certain market (Corolla and Raling's sales also contribute a large part of the dual engine version).
Then ask, if a domestic new model sells for 300,000+ or a three-cylinder engine, do you think someone will buy it?
I believe that many people will buy it if they say they are crazy, unless it is a Rolls-Royce.
Obviously, Rolls-Royce will not sell more than 300,000, but this domestic car has successfully achieved the goal of over 10,000 monthly sales with a full three-cylinder engine and more than 300,000 sales data.
Speaking of which, many people have guessed who it is, and it is true that it is a representative model of domestic new forces, from the ideal ONE.
In November, ideal ONE sales data was released, with more than 13,000 vehicles, ideal ONE proved its success to the world. Since its listing, there have been endless doubts about the ideal ONE, but the facts are obviously better than words, it is not only successful, in the face of new forces such as Weilai and Xiaopeng, the advantage is overwhelming.
We don't compare with competitors today, why the ideal ONE can succeed, we just look at a little, why does the ideal ONE three-cylinder engine no one cares?
This ten thousand people obviously do not pay attention to the performance of the car, on the contrary, can spend more than 300,000, give up many models to choose the ideal ONE, must be after a full understanding and actual driving experience, in order to make this decision, at least Xiaobian personally tested, the ideal ONE driving texture is indeed not lost to some traditional luxury car SUVs, and even the interior materials and workmanship as well as ride quality and configuration richness are slightly better.
But the three-cylinder machine is also really equipped on the ideal ONE, and a little understanding will know that this 1.2T is not Volkswagen's, nor Toyota's, but comes from Dongan Power. This 1.2T engine was developed by Dongan Power 5 years ago, and the ideal ONE was scolded when it was not yet on the market, and it is not difficult to understand, after all, no one has heard of any mainstream model equipped with this engine. But think about it in turn, it seems that there is no three-cylinder engine that is not scolded, even BMW's three-cylinder is also scolded, honda Civic three-cylinder is not much to buy, there are doubts are not afraid, for the model, there is a market is success.
Then again, the ideal ONE, why doesn't anyone care about its three-cylinder? Quite simply, because of its status as a new energy model, it provides it with a unique advantage. After all, its engine does not directly power the vehicle, it only plays a role in substituting the oil, the fuel tank is a charging treasure, for the potential audience, enough to use, even if it is W12 or V8, the role is the same, are just power generation. Since you can't use it, it doesn't matter how many cylinders it is, it is enough.
Although it sounds like more than 300,000 people buy 1.2T three-cylinder domestic cars, the strength is discouraged, but imagine the fuel vehicles that rely on the engine to provide power, Mercedes-Benz GLB is also equipped with a 1.3T engine, still selling 300,000, but also has a good market performance, why not to domestic cars? It is not difficult to understand that the explosion of the ideal ONE is so thought. At least in terms of configuration and space and overall comfort, the ideal ONE is a joint venture car at the same price, even if it is a luxury car.