Toyota Motor's full electrification "big move"

"Our efforts will give today's children and future people, better today than yesterday, better tomorrow than today, even if the future is only a little." There are many partners in the world, if we can work together, with the same will and enthusiasm to act, then we will be able to leave a beautiful earth and more smiles for the future. Toyota President Akio Toyoda said.

On December 14, Akio Toyoda delivered a heartwarming speech depicting toyota's future electric strategy. Behind it are several of Toyota's latest electric products.

Compared with other car companies, Toyota's new energy progress seems to be somewhat "slow", but Toyota's electric strategic planning has undoubtedly dropped a "bombshell" for the industry.

"China Business Daily" reporter learned from Toyota that Toyota plans to invest 8 trillion yen in new energy vehicles including electric vehicles, hybrid vehicles, fuel cell vehicles, and half of them are used for research in the direction of pure electric. Toyota said that by 2030, it will launch 30 electric vehicles, including pure electric, plug-in hybrid, hydrogen fuel and hybrid vehicles, and is expected to sell 3.5 million electric vehicles per year, when sales of new energy vehicles will account for 75% of total sales. By 2035, the Lexus brand will be transformed into a pure electric brand.

In 2030, 30 pure electric models will be launched

Akio Toyoda believes that electrified vehicles can be divided into two categories according to the energy used: one is "carbon reduction vehicles" that can reduce CO2 emissions. If the energy that drives the car is not green, then no matter what kind of electric vehicle can not make CO2 to zero, so it is called "carbon emission reduction vehicle". The other is a "carbon-neutral vehicle" that can achieve zero CO2 emissions. If the energy used is pure green energy, then even if the internal combustion engine is used, it is possible to achieve "carbon neutrality". To this end, Toyota has been working hard to achieve carbon neutrality by 2035, actively innovating production technologies and continuously reducing the amount of energy used.

The bZ of the EXCLUSIVE SERIES OF TOYOTA bZ pure electric released this time is the abbreviation of "beyond ZERO", which means that Toyota wants to achieve the value of "beyond zero emissions", not only to reduce pollutants such as carbon dioxide emissions to zero, but also to allow everyone to enjoy the freedom of mobility and experience unique driving pleasure. Akio Toyoda said.

In this "BEV Show", Toyota showcased the EXCLUSIVE SERIES OF TOYOTA bZ pure electric and the all-round pure electric product lineup, including bZ Small Crossover (small crossover SUV), bZ SDN (sports sedan), bZ Compact SUV (medium crossover SUV), bZ Large SUV (large SUV) and many other members.

Unlike many car companies to pure electric as the only development direction, Toyota adheres to a full range of electrification technology, and actively promotes the technological progress and popularization of hybrid, plug-in hybrid, pure electric, and fuel cells, Toyota has said that the BZ series of electric vehicles will not blindly pursue long-lasting, and pay more attention to the battery equipped with the world's top durability, which is also consistent with Toyota's consistent "durable" characteristics.

In order to flexibly respond to the diverse needs of the world, Toyota has created an exclusive platform for the BZ series of models. The first model of the bZ series was the bZ4X cooperated by Toyota and Subaru, and at this conference, Toyota followed the launch of the bZ Small Crossover, bZ SDN, bZ Compact SUV and bZ Large SUV, further expanding the bZ series model library. At the same time, it is reported that in the bZ series, the Chinese exclusive model jointly developed by Toyota and BYD is also actively preparing, and the car will use BYD's lithium iron phosphate blade battery, which is also expected to be officially unveiled in 2022. "Toyota's related plants are now intensively preparing for production, after which Toyota will further expand its lineup of the bZ series." Akio Toyoda said.

In the future, China is Toyota's most important electric vehicle market. Koji Toshima, minister of a copy of Toyota's electric vehicle division ZEV Factory, said that globally, Chinese consumers know the most about pure electric models, so their insights and suggestions are also the most. Therefore, in the process of development, Toyota gives the highest priority to the needs and opinions of Chinese consumers, and develops new cars while learning from Chinese consumers.

Toyota Motor China Chairman and General Manager Daro Ueda also previously revealed that by 2025, Toyota will launch 15 bZ series models, including 9 new cars. The bZ pure electric exclusive series has been planned for 7 models, of which 5 will be introduced to the Chinese market in the future. In terms of pure electric models, Toyota and Lexus will have 10 EV models in China by 2025.

Lexus will become a pure electric brand

At present, the new car-making forces led by Tesla, Weilai, Xiaopeng and Ideal are rising strongly, and traditional luxury, independent and joint venture car companies have also begun to catch up, and even Evergrande, Huawei, Baidu, Ali and other oligarchs have also begun to enter the market strongly, and almost all companies are jointly planning the transformation of electric vehicles to the high-end.

The road to electrification of Toyota's luxury brand Lexus has attracted much attention. Toyota announced that the Lexus brand expects to achieve a comprehensive lineup of pure electric versions for all its models by 2030, and achieve sales of 100% pure electric models in China, North America, and Europe, so as to achieve a global sales target of 1 million units. By 2035, 100% of all-electric models will be sold worldwide.

"I want Lexus to be the brand that people will choose after reading thousands of sails." Toyota said, "Even if it enters the era of electrification, the unique design aesthetics and driving imprint pursued by Lexus will not waver." ”

It is understood that Lexus exhibited four models on The Toyota Electric Show, namely Lexus Electrified Sport (pure electric sports car), Lexus RZ (pure electric coupe), Lexus Electrified Sedan (pure electric coupe) and Lexus Electrified SUV (large pure electric SUV).

At the same time, Toyota also revealed the information of the "successor" of the LFA, the pinnacle of Lexus high-performance sports cars, which not only has the strong strength of accelerating from 100 kilometers to 2 seconds, the mileage is more than 700 kilometers, and is expected to be equipped with an all-solid-state power battery, so that Lexus gradually evolves into a brand centered on pure electric vehicles.

In addition, in addition to the bZ family model and 4 Lexus pure electric models, there are seven Lifestyle series pure electric models, which also represent more segments that Toyota will promote "carbon neutrality". It is worth noting that in 2021, Toyota launched the "C+pod" and "C+walk" micro-electric vehicles, while also accelerating the development of autonomous driving of electric vehicles including the "e-Palette".

"In the future, we will increase our new investment in batteries from 1.5 trillion yen announced in September to 2 trillion yen, and look forward to achieving more advanced, higher quality and more competitive batteries." Akio Toyoda said.