In the past, Toyota and Honda have been the makers of the "rules of the game" in the field of hybrids. Today, the hegemonic position accumulated by the "two fields" has been broken. Following the Macchiato DHT, on December 17, Great Wall Motor's Wei brand latte DHT was officially listed, with a guiding price of 159,800-179,800 yuan.
As a new masterpiece of weipai's "new generation of intelligent car" brand, the author pays attention to the fact that the competitive advantage of the latte DHT car lies in "DHT hybrid technology" and "coffee intelligent system".
As a low-carbon era to provide a full solution to energy efficiency, latte DHT interprets the value concept of environmentally friendly travel, as Wei brand CMO Qiao Xinyu said: "The arrival of latte DHT will bring the dividends of technological innovation, product change and brand upgrading to users, so that users can enjoy trams, hybrid fuel consumption, and the price of fuel vehicles."
Open the "oil and electricity at the same price" competition pattern
Latte DHT launched a total of three models, 1.5T DHT medium cup, 1.5T DHT large cup, and 1.5T DHT super cup, priced at 159,800 yuan, 169,800 yuan, and 179,800 yuan, respectively.
At the same time, with the official listing of latte DHT, Weipai also prepared a "triple wisdom" courtesy for users. Smart shopping privilege: 36 periods of 0 interest, up to 7,000 yuan replacement subsidy, reduce the threshold for car purchase; smart insurance worry-free: the first owner of the engine, transmission, three electric system lifetime warranty; the vehicle 5 years or 150,000 kilometers of ultra-long warranty; entertainment services for 3 years free, basic traffic / exclusive service for life free; smart enjoyment: 3 days before the listing, you can still enjoy double 12 preferential policies, that is, 50% off the purchase of electronic control active suspension, 20-inch wind power wheels; 666 yuan to enjoy 5 years of free basic maintenance.
As we all know, in the era of fuel, price is the lifeline of luxury car brands, latte DHT this time with the "same price of oil and electricity" price system, broke the spell of "new energy high price", eliminated the industry oil and electricity price gap, but also created a new pattern of competition beyond the category.
"Fast shun quiet and provincial wisdom" highlights the strength of the leapfrog level
In order to interpret latte DHT "fast, smooth, quiet, provincial and smart" in a scenario-based interpretation, latte DHT connected a number of big coffee and laboratories at the listing live broadcast site, through intuitive professional measurement data, all-round unlocking of latte DHT's leading strength, and through the strict extreme cold and extreme heat test, to verify the reliability and stability of latte DHT in the extreme environment.
As an ideal car for the new generation of advanced users, Latte DHT is well versed in the "pain points" of the new generation of cars, and helps the new generation of families travel without worry with the strength of "fast, smooth, quiet and provincial" in the whole scene. Latte DHT's "fast" is the performance of the full speed domain leading, from only 3.9 seconds of 0 -60km/ h acceleration, to only 7.5 seconds of 100 km acceleration, latte DHT started "one step faster"; in the medium and high-speed stage, with the industry's first two-speed DHT technology advantages, latte DHT solved the defect of "re-acceleration" of new energy models, while latte DHT's dual motors can participate in speed regulation in real time, intelligent switching drive mode to cope with different road conditions, so that the clutch in the state of no slip grinding to achieve engine non-sensory intervention It ensures that it can have the smoothness of pure trams in a variety of modes, bringing users a high-energy, smooth and silky driving experience throughout the process.
In response to the hidden "endurance anxiety" of new energy users, latte DHT also handed over a satisfactory answer. Using a dual-motor hybrid topology, latte DHT can achieve efficient operation of different loads and multiple working modes, bringing a comprehensive fuel consumption of 100 kilometers as low as 4.9L, reducing the cost of the user car as much as possible, and the mileage of up to 1000KM (measured according to the national standard working conditions) also makes the user no longer have mileage anxiety.
In terms of quietness, latte DHT has carried out technological innovation from three channels: sound source, transmission path and noise reduction technology, and applied more than 10 sound source optimization designs such as high sound reduction structure of intake and exhaust, a series of ultra-quiet materials such as 5.0mm acoustic laminated glass that far exceeds the same level, and HARMAN ANC active noise reduction and other technologies to reduce the impact of noise on the cockpit and create a quiet driving texture.
Directly hit the pain points of the new generation of home users
At the moment when intelligent technology is integrated into car life, all brand models are flaunting themselves as "smart cars", but what is "smart cars"? The answer given by latte DHT is "directly hit the user's pain points, think what the user thinks, and understand what the user needs."
Based on the "new generation of intelligent car" core, latte DHT is equipped with industry-leading coffee intelligence, which has a leading innate advantage in intelligent configuration and meets the intelligent travel needs of the new generation of home users.
In terms of intelligent driving, latte DHT has a number of leading intelligent driving assistance technologies such as remote control parking, transparent chassis, AEB intersection assistance, ESS automatic emergency steering assistance, navigation-enhanced head-up display, etc., to escort smart travel, truly make technology insightful, and make luxury within reach.
In addition, latte DHT is also equipped with 6 millimeter wave radar, 12 ultrasonic radar, 9 high-definition cameras and other intelligent safety configurations, providing a full range of safety guarantees for intelligent driving, and truly realizing that there is no blind spot in the car and no hidden dangers in driving and riding.
In addition, in the face of the "special" car needs of the majority of advanced family users, Latte DHT innovates the child mode in terms of intelligent care, and the same level is the first to build intelligent electronic child locks, rear seat vital sign monitoring, and rear seat heating and other functions, providing meticulous and intelligent care for the new generation of family users, and full-dimensional safety to protect every family trip.
In the era of intelligence and new energy sweeping the world, LATTE DHT has rewritten a new chapter in the global oil and electricity competition with new energy categories, fuel vehicle prices, and cross-level product strength, bringing users zero anxiety, high quality and accessible travel concepts. It is believed that with the listing of latte DHT, latte DHT can be integrated into the daily life of users like latte coffee, becoming a caring partner of the new generation of family users to expand the boundaries, and work together to advance and create higher value.