It's the worst of times, and it's also the best of times.
On the one hand, because of the turbulent international situation and the rush of oil prices, the memory of the era of high oil prices has been awakened, in the collective jokes and ridicule of netizens, a tank of oil equal to a gram of gold has also become a reality.
On the other hand, the breakthrough of key technologies in new energy has given us the confidence to hedge against high oil prices. A new generation of hybrid technology is deeply transforming traditional fuel vehicles, while also avoiding the range anxiety and refueling anxiety of pure electric vehicles.
Although oil prices are still soaring, we are no longer panicked.
Out of the loop in February
There is no weak market, only weak products.
It was a sad February, and the association showed that although the retail sales of the market reached 1.246 million units, a slight increase of 4.2% year-on-year, it fell sharply by 40.0% month-on-month.
The sluggishness of the market is transmitted to the market segment, which is a wailing.
This time, the market did not care for the new forces, with the ideal falling 31.4% month-on-month, Xiaopeng down 51.8% month-on-month, and Weilai down 36% month-on-month.
But there are exceptions, such as Wei Pai.
In February, Weipai sold a total of 4,432 vehicles. Among them, the latte DHT is the "star" model of the coffee series, with sales reaching 2387 units, an increase of 52% month-on-month.
In such a context, Wei Pai's achievements this month are particularly eye-catching.
We all know that last year was a year of Weipai's complete transformation to new energy. Weipai is becoming a pure new energy brand, and currently only one fuel vehicle is on sale in Mocha, and the rest are smart DHT or DHT-PHEV models.
February is just the beginning, and Weipai's 2022 will burst into greater potential.
In addition to the star item of latte DHT, the newly listed Wei brand flagship Mocha DHT-PHEV is also cashing traffic into sales and is on the way to becoming a blockbuster.
With "new energy + intelligence" to achieve brand renewal, Weipai force 0 anxiety intelligent electric new track, dig deep into the pain points of users in actual travel, and end consumer car anxiety.
Wei Pai's story is playing out, and something beautiful has happened.
Ride the waves
Needless to say, latte DHT stands at its best on the tide of the era of market segmentation.
2021 can be seen as the first year of China's hybrid car manufacturing. The Great Wall Intelligent DHT as one of the leaders has been indisputable, from the perspective of technological advancement, it is better than the Japanese two fields.
There is the latest "Energy Saving and New Energy Vehicle Technology Roadmap 2.0" as a policy support, as well as pure tram endurance, energy replenishment anxiety can not be cured in a long period of time as a market demand, of course, it is inseparable from the Russian-Ukrainian conflict, after the "god assist" brought by the price of refined oil products.
For a person to succeed, there are three things to meet: you really can, some people think you can, and people who think you can do it.
The performance of the Wei brand latte DHT is also in line with this "ghost logic".
Smart DHT focuses on creating a "fast, smooth, quiet, and provincial" driving texture, doing enough homework for latte DHT for family users; based on the coffee intelligent platform, it truly makes luxury within reach, makes technology insightful, allows more consumers to enjoy smart technology and convenience, and empowers latte DHT to cope with the needs of the new generation.
Needless to say, it has the advantages of high-end intelligent driving assistance, smart comfort and intelligent pampering.
Needless to say, the latte DHT maintains an efficient power output while maintaining an efficient power output while also guaranteeing the advantages of excellent driving texture comparable to pure electricity.
Needless to say, latte DHT oil and electricity at the same price competitive advantage.
What is valuable is that Wei brand is based on products and can jump out of products. To this end, the brand value of "user-centric" has been fully implemented by Weipai, which has also become the ultimate promoter of latte DHT's continuous rise.
On the one hand, there is a change in the marketing model.
By building a "one cloud, one store, three ends" network, Weipai has successfully built a full-scenario intelligent service ecology of "people-cars-life" by building a network of "one cloud, one store, three ends", so that consumer demand and service response can be seamlessly connected, and truly subvert the marketing and after-sales model of traditional automobile brands.
On the other hand is the transformation to a user-oriented enterprise.
At present, the cumulative number of user registrations of Wei APP has exceeded 1.4 million, the number of car owners is 460,000, and a large number of users in the middle are non-car owners, and Wei APP has been upgraded from the traditional owner community to the "city of creators".
At the beginning of this year, Weipai successfully held the first fan festival, which conveyed the brand attitude of users being the masters and understanding users, and shaped the image of playing with contemporary young people and new generations of family users to create a brand culture ecology.
Relying on the winning combination of "Coffee Intelligence + Smart DHT", Weipai has successively launched Mocha, Macchiato DHT, Macchiato DHT-PHEV, Latte DHT and Mocha DHT-PHEV.
Constantly improve the coffee series matrix, highlighting the hard core strength and strong confidence of Weipai to continue to rise.
Write at the end
The market segment of more than 150,000 yuan and less than 200,000 yuan has always been the home of the joint venture compact SUV. Over the years, this market has maintained its own unique conservatism and dullness.
The most obvious proof is that most of the joint venture products are still stuck in the era of fuel vehicles - small displacement turbocharging is popular, and 1.5T is a good show for joint venture products.
With the technical advantages of intelligent DHT and the price system of the same price of oil and electricity, the listing of Weipai latte DHT not only completed the hybrid transformation of this market segment, but also broke the curse of high prices in new energy categories.
Although in this relay race with no end in sight, fuel vehicles have begun to hand over bats to electric vehicles, but the hybrid can make both fish and bear paws.
Therefore, it is natural that the Wei brand latte DHT, which is a combination of time and place, has become an industry benchmark, a market darling, and a national tide boutique.