Qilu Evening News Qilu One Point reporter Lu Xiaoli
In November, GAC Toyota sold 85,000 units, up 9.8% year-on-year. GAC Toyota strengthened its product lineup in a targeted manner, unveiling two new TNGA high-taste luxury SUV based on the TNGA architecture at this year's Guangzhou Auto Show, the TNGA high-taste luxury SUV Weisa and the new compact SUV Fenglanda, and opened pre-sales simultaneously.
Gemini joins forces to debut more than "one more option"
TNGA's high-taste luxury SUV Anda and the new compact SUV Fenglanda "Gemini" jointly debuted, marking the realization of GAC Toyota's comprehensive coverage of various SUV segments. The launch of new products is not only to provide "one more choice" for the end market, but also to represent the higher malleability of GAC Toyota in the face of diversified user needs.
As a new member of GAC Toyota's luxury series product line, Wesa can be said to be born with its own luxury gene.
The "Refined-tech Simplicity" design concept makes the design of Wesa more elegant, with a large curved body with high-gloss black tail wings, chrome door handles and other decorations to show the beauty of luxury in details; high-grade soft materials cover frequently touched positions such as seats and steering wheels; Toyota's world-first dimmable panoramic sunroof combined with the atmosphere of high-end JBL audio, so that Wesa's sense of in-car enjoyment is further enhanced.
In order to interpret the driving quality to the extreme, the entire glass of the car has been thickened, and the "invisible" details such as the dashboard and the fender lining are covered with a large amount of sound insulation materials.
In addition, the TNGA 2.0L and TNGA 2.5L HEV powertrains equipped with WISA are available in two-wheel drive and four-wheel drive versions, with fuel consumption as low as 4.5L (NEDC) per 100 km/ 100 km, supplemented by a new generation of Toyota Safety Sense that can provide quasi-L2 level automatic driving functions, allowing users to see luxury.
As an extension of GAC Toyota's TNGA architecture products, Fenglanda, another new product in the SUV "Gemini", has achieved a "leap" to the leapfrog market with the vehicle attributes of a compact SUV.
The leading body size and height of 775mm rear seat space; the new design concept of "Urban Active" with a variety of body color schemes to meet the aesthetic satisfaction of users; the TNGA 2.0L Dynamic Force Engine engine + Direct Shift-CVT transmission golden power combination of 126kW maximum power and low 5.8L/100km of comprehensive fuel consumption The new GOA high rigidity body based on TNGA architecture and the new generation of Toyota Safety Sense security provide users with all-round security protection; the vehicle-machine interaction ability that supports HiCar/Carplay/Carlife and the "Fengyun Yuexiang" Zhixing interconnection service is provided at any time... The comprehensively advanced Fenglanda focuses on the needs of users and "tops up" all dimensions of product strength.
The new dual engine drive, the new C-HR injects new vitality into growth
The new C-HR, which went public this year, has injected new vitality into GAC Toyota's overall sales growth. The C-HR is a global trend strategic SUV launched by GAC Toyota aimed at the young user market, and has been sought after by young consumers since its debut. In the process of continuous evolution, the C-HR family has gradually built a "tide play" lineup belonging to the owner/fan group - C zone players, which has greatly enriched the user's car life.
The new C-HR, which was launched in the middle of this year, fully understands the spirit of "young to have fun" and fully evolves in the four major product force dimensions.
Among them, the new C-HR introduced the Toyota TNGA 2.0L hybrid engine for the first time, which is the first toyota brand model in China equipped with the TNGA 2.0L dual-engine hybrid system. The maximum output power of the system is up to 135kW, and the fuel consumption of the system is 4.5L/100km, which is a significant increase in power and a significant reduction in fuel consumption compared with the old model.
The new C-HR is based on the design concept of SEX DIAMOND, maintaining a stylish and trendy styling concept. Front and rear LED light clusters, newly designed 17-inch dual-shaped wheels, and 11 new body color schemes echo the sporty interior.
In addition, there is a new generation of Toyota Safety Sense and 10SRS airbags and many safety configurations to escort the driver; the new C-HR also provides users with Vehicle Networking functions and services based on the "Fengyun Yuexiang" Toyota Zhixing Interconnection.
It is not difficult to find that the "tide play +" gene of the C-HR family and the four major evolutions of the new C-HR provide strong support for GAC Toyota to occupy the share of the young market segment. The sales volume of the entire family has formed the base of the "pyramid" of GAC Toyota's SUV product matrix.
The "pyramid" model escorts gazing toyota's steady development
Architecturally, triangles are the most stable structures. For automobile manufacturers, the establishment of a "upper, middle and lower" product matrix and the gradual completion of user coverage in different market segments are a strong guarantee for enterprises to be invincible in the competition.
From the observation of the "pyramid" product matrix model that GAC Toyota has built at this stage, there are both the "pyramid" spire constructed by TNGA's three flagship products, and the "pyramid" tower waist and tower base composed of Weisa, Fenglanda, the new C-HR and Velanda. Each level of products in a differentiated and complementary way, together condensed into the TNGA architecture of the system capabilities.
The key to driving the high sales growth of GAC Toyota lies in the "new car strategy" implemented by GAC Toyota - with the entry of a series of new cars into the market, it is gradually distributed to the GAC Toyota "pyramid" product matrix model, and the system is reinforced again by layers of stacked "masonry", and over time, it has built an indestructible sustainable development ecology of GAC Toyota.