Introduction: As the sales volume of the GSEV platform has gradually soared, saic motor's stock price has not been as good as a year.
Speaking of SAIC-GM-Wuling's GSEV platform, I am afraid that many people will feel strange, but when it comes to the god car born on this platform, Wuling Hongguang MINI EV, I believe it has long been a household name and is well known.
1 The new "Shenche" sells more and more, and SAIC is constantly being punched in the face by the capital market
In July 2020, Wuling Hongguang MINI EV was listed, and there were still many doubts and even mocking voices at that time, and it was this old man who was once jokingly called "the old man who can be branded", which sold nearly 130,000 vehicles in the last six months of the listing year, including the first place in China's new energy vehicle sales for 4 consecutive months.
Not long ago, SAIC-GM-Wuling, which just ushered in the 25 millionth vehicle off the production line, released November sales data showing that Wuling Hongguang MINI EV sales increased by 22.1% year-on-year this month, reaching 45,600 vehicles, and still maintained the "frontal hardness" with Tesla China's two fierce rivals with "single-handedness".
At the same time, the sales of the GSEV platform mentioned at the beginning continued to maintain the level of more than 50,000 units in November. According to this trend, the GSEV platform, which has just stood on the 600,000 cumulative sales, is very likely to accelerate towards a "new peak" of 1 million cumulative sales.
Usually, the launch of a net red god car that has won the top sales in the new energy market will more or less usher in the favor of the capital market, but with the hot sales of Wuling Hongguang MINI EV or GSEV platform in recent years, saic motor's stock price has been declining.
If you pull back to 2017, the early days of the GSEV platform, SAIC's stock price can reach a minimum of 17 yuan, a maximum of 29 yuan, and even a high of 33 yuan in 2018.
But since then, SAIC's stock price has been lower year by year, except for the recovery in 2020, the other three years have shown a downward trend. Especially in 2020 and 2021, when the GSEV platform continues to set new sales records, SAIC's stock price has always maintained a year-round trend of high and low, and even brushed out the lowest value of 16.07 yuan in the past five years.
The market value of SAIC Motor Has fallen from the original 374.338 billion yuan to the current 250 billion yuan or so. Successively surpassed by BYD, Great Wall Motors, and even "Wei Xiaoli", it is no longer on the same level as Tesla in Shanghai and the Ningde era in the south.
Of course, this can not be regarded as a pot of GSEV platform, and even assuming that there is no support from Wuling Hongguang MINI EV and GSEV platform, the face of the capital market to SAIC Will be even more ugly.
After all, in the case of weak sales of saic-volkswagen and SAIC-GM joint ventures, SAIC-GM-Wuling has become the absolute main force supporting SAIC's sales, and has also brought a large number of new energy points.
2 The first anniversary of the GSEV platform, what does it bring to SAIC?
Since the GSEV platform is concentrated in the low-end market, combined with the overall performance of SAIC Motor At present, it is easy to conclude that its overall imbalance and focus on the negative effects of the low-end market are only appearances.
Looking back at the release of the GSEV platform in 2020, SAIC-GM-Wuling's introduction to its development concept is very concise and concise, which can be summarized into four points: a minimalist physical platform, an open hardware platform, a converged software platform, and a smart cloud platform.
Its purpose is to redefine the five keywords of small and micro electric vehicles: large space, good safety, low energy consumption, convenient energy supply, and intimate service.
These statements were placed a year ago, only based on the Wuling Hongguang MINI EV at that time, there may be a lot of distance, the concept of "minimalism" is seen, but it can not be said to redefine anything.
But a year later, what people can see is that even if it is still Wuling Hongguang MINI EV, the new model has seen the return of airbags, energy consumption of less than 8kWh per 100 kilometers, and the powerful and rich aftermarket e-commerce that has been "incubated" for the interior space of the "rough house" thanks to TA.
If you look at the GSEV platform, then in 2021, SAIC-GM-Wuling will not only release more models in new categories, but also launch the same small mini power exchange facility, and even release its own chip strategy.
In this way, the FLAG established when the GSEV platform was released seems to be gradually clear, and it also brought "Easter eggs", then TA must be the better it sells, and the lower SAIC appears?
The first point that is often overlooked is the user group decision logic of Wuling Hongguang MINI EV. People will always attribute to the original want to buy a two-wheeler, the result is now less than 40,000 yuan, there is a new choice that can be licensed, on the highway, with a roof. But in fact, as early as wuling hongguang MINI EV, the market is not without similar, the same price of products to choose from, and some are also from large manufacturers.
In fact, it should be said that it is precisely because of the emergence of Wuling Hongguang MINI EV, in the name of pure electric, so that those who could not have opened Wuling small noodles have become users of SAIC-GM-Wuling and driven the car to their daily life circle.
Baojun, who was born in the world, did not do it, and Wuling Hongguang MINI EV did it. This should have been the greatest inspiration and value of Wuling Hongguang MINI EV to SAIC.
Let's take a look at what SAIC has been doing in recent years. The auto K line has repeatedly mentioned from the perspective of sales and capital that SAIC Motor uses the joint venture dividend to play the inherent way of playing "magic reform". This made SAIC once come up with a number of god cars such as Passat Lingyi and Langyi, but with the impact of the joint venture market, SAIC's "magic reform" also had no foundation.
The most important thing is that it seems that every time the "magic reform" product is launched, it may be a temporary project case, because looking at each "magic reform" model of SAIC, it seems that it is impossible to sort out any of the product strategic logic and development context behind it.
Time came to the era of electrification, just ushered in the strongest sales revival of the year SAIC Volkswagen, but in the product sales strategy of their own roll themselves, the author in the store excited to experience the new listing of ID.3, the staff after introducing the price of ID.3, always have to add a sentence "We now HAVE a great discount on ID.4, compared to ID.3 is actually only a little higher."
This makes people curious, SAIC Volkswagen is full of joy to announce the ID. family sales, high emotional intelligence said that those who buy ID.3 users are "true love", low emotional intelligence said that this is another stubble "leek".
On the other hand, cadillac was first transformed from a second-tier luxury brand into a popular joint venture, and now the BBA almost skips Cadillac's new car when doing competitive analysis. Now it continues to "magic reform" on SAIC Audi's first product, A7L.
Wuling Hongguang MINI EV and the GSEV platform for the first anniversary of its debut are the market trump cards that make SAIC-GM-Wuling successfully transform and a mirror that makes SAIC Group ashamed of itself. With the successful landing of the Indonesian project, what impact will the GSEV platform bring to SAIC-GM-Wuling and SAIC in the future? Let's keep an eye on it.