Statement | Eshiromoto-shou
Edit | Small balls
Hanging the same Honda logo, all with the name of "buying an engine and sending a car"...
Since Haoying can successfully counterattack the CR-V position, why can't the Yingshi faction catch up and even surpass the Accord?
Anglo-poetic, Eaglestone, Yingshi.
All along, the author has a doubt in his heart, to say that the Civic, CR-V are selling so well, why Dongfeng Honda has never been able to cross the "B-class car" curse?!
Especially when Guangqi Honda's newly launched Haoying encountered the collision of "the first blow" of The China Insurance Research Institute, it was still able to become a hit, and even soared to the sky, and its sales were once higher than its "big brother" CR-V...
The above doubts are even more "difficult to solve".
Why? They all hang Honda's logos, and they all run into the rivers and lakes under the name of "buying an engine and sending a car"...
Why can Hiromoto Haoying successfully replicate the success of Higashimoto CR-V, higashimoto from Esperante to INSPIRE, and then to Yingshipai, for so many years, but has never been able to replicate the success of accord in the B-segment car market?
This is unscientific and should not be.
Is the question on Dongfeng Honda or on Honda Honda China? Or is it that Higashimoto is too rigid and Hiromoto is too spiritual?!
Cr-V has been selling well for 17 years, and the B-Class is a lingering pain
As the saying goes, we learn the new from the past, so look at history first.
As Honda Honda's two joint ventures in China, Guangqi Honda (founded in 1998) is indeed five years earlier than Dongfeng Honda (2003).
In 1999, Hiromoto took the lead in introducing domestic models, and it was now Honda's B-class car handle in China - Accord, which has undergone 22 years of transformation from the first sixth generation to the current tenth generation;
The first model to be introduced into domestic production in 2004 was the Honda compact SUV totem, the CR-V, which underwent 17 years of transformation from the second to the fifth generation.
Early naturally occupies the first-mover advantage, the first to occupy the position is famous early, and the accumulated users and reputation in the market accumulate over time, which also builds its own "moat".
In fact, until today, the domestic market talks about B-class cars, in addition to the Passat and Maiten of the God Car Volkswagen, the Japanese three musketeers Accord, Camry, and Tianlai are basically known to women and children.
Class 20 B-Class car, whether the final choice is not chosen, Accord is an unavoidable choice.
200,000-level SUVs, the same goes for the Honda CR-V!
As far as Dongfeng Honda is concerned, the SUV field needless to say, expanding from CR-V, has built a variety of product matrices such as UR-V, CR-V, and XR-V from large to small.
And driven by cr-V's good reputation and good aura, it has a good market performance.
However, as far as the car field is concerned, in addition to the "seconds and seconds of air" God Car Civic, for a long time, Dongben has rarely had representatives of models that can play.
Among them, the market segment that acts as the façade of high-end B-class cars has always been a lingering "pain" for Dongben.
Twelve years as a dream, the evolution of Dongfeng Honda B-class car
In 2009, the high-flying SiBoRui was born, which once filled the gap of Dongfeng Honda in the B-segment car market.
Although the arrival of Si Bo Rui is exactly 10 years later than the Guangben Accord, it is inextricably linked to the TSX under the Honda luxury brand Acura in its bones, so the starting point of the B-class car in Dongben at the beginning is not high.
The evolution of INSPIRE
This is not difficult to see from the pricing of Si Bo Rui (starting at 255,000 yuan in the beginning) that it is much more expensive than the Accord.
In fact, whether it was Dongfeng Honda or Honda China, in terms of the introduction of SiBoRui, it was also blunt that its competitors were BMW 3 Series, Audi A4L and so on.
However, due to the similarity between Esprit and Mazda 6, the main focus is on movement and handling.
In the era when B-class cars such as Accord, Camry, Tianlai, Passat and other B-class cars were generally based on commercial calm and calm, they themselves belonged to a relatively "niche personalized" market;
Coupled with its high starting point and high price, sales have fluctuated in the years after the listing, but they have never exploded like the Accord.
The second generation of Siborui, officially launched in 2015, is much closer to the people in terms of price, but it is still known for its movement and manipulation.
Coupled with the reasons for the European version of the pedigree, which leads to its wheelbase and rear space, there is no domestically extended Accord spacious, Si sporty appearance kit + Honda self-developed wet 8-speed dual-clutch transmission, with more than enough personality, but it is difficult to become the choice of the general public consumers.
In 2018, Dongben completely "Accorded" on the road of the B-class car, and the INSPIRE launched that year not only abandoned the name of Citrine, but also the overall styling design and positioning began to move closer to the Accord.
Frankly speaking, if in the past, Chipri and Accord can be intuitively distinguished from the design, then starting from THE INSPIRE, it is difficult for most people to distinguish between the two at a glance.
Including the recently launched INSPIRE mid-term remodel model - Yingshipai (the new Chinese name).
Although there are still many differences in the details of the front grille, rearview mirrors, taillights and other details, if you do not compare them carefully, it is indeed difficult for ordinary consumers to distinguish clearly at a glance "who is the Accord, who is the King of accord"...
In a word, after 12 years of continuous exploration and evolution, today's Dongfeng Honda's B-class car strategy is no longer so distinctive and niche, and is fully in line with Hiromoto's Accord.
From the outside to the inside of the solid "sister" model, the price began to overlap highly.
Of course, leaving aside the first generation of Si Bo Rui has acura pedigree, INSPIRE itself was launched as a high-end model of the Accord sequence in history, so the starting price of Yingshipai of 179,900 yuan is more than 10,000 yuan more expensive than the Accord.
You can't always fall, and the name of the King of Accord can't be called in vain.
After talking about history, we will focus on the comparison and analysis of today's Yingshipai (that is, the legendary Accord King) and the Accord in terms of product strength and market prospects.
Since the latecomer Haoying can successfully counterattack the CR-V position, is it possible for the Yingshi faction to catch up and surpass the Accord?