Official guidance price: 19.98 ~ 279,800 yuan
Competitors: Volkswagen Passat, Buick LaCrosse
Monthly sales are expected: 8,000 units
Buyable Index: 70%
The Chinese auto market is no stranger to the two-car strategy, and earlier, such as Volkswagen's Jetta Santana - after all, the average person can't tell what is a compact car and what is a medium-sized car, both of which sold for 200,000 at the beginning and 100,000 later, that is, the dual-car strategy.
But isn't that a bit far-fetched?
As China's auto consumer market continues to expand, FAW Toyota and GAC Toyota have also launched twin vehicles in the mid-size car segment: Ruizhi and Camry. Honda is not idle, Guangqi Honda is Accord, dongfeng Honda is Si Bo Rui.
Those brands that have only one joint venture car company have called out to the general idea, and finally developed the trick of "new and old" to deal with it, but this is a later story.
However, we will find that the market performance of Ruizhi and Siborui is not good, the former is not satisfied, and the longitudinal rear-drive structure + small rear-row space does not meet the needs of the times at that time. Si Bo Rui was originally a high-end car, came to China to be relegated, but its own European full of performance is also not welcomed by the country.
The timing is not right.
At the same time, Toyota's classic car series Corolla was replaced, and GAC Toyota simultaneously launched the sister model "Leiling", the limelight was no different, at this time Toyota found the traffic code - the two-car strategy does not use "sacrifice" a certain model, as long as both cars are on the consumer's taste.
For the expanding Chinese market, the dual-vehicle strategy is not a complementary relationship, but a relationship of confrontation in cooperation as an all-round warrior, backing each other.
So we can see more of the same operation later, there is almost no difference between Yize and C-HR, but both cars have achieved stable sales. Dongfeng Honda launched the Accord's sister model, The Elite, and FAW Toyota launched the Asian Dragon through the TNGA-architecture GA-K platform , which is a sister to camry.
Now, the Asian Dragon has entered the timing of the reform, since the listing in 2019, it is now just the third year of its entry into China, almost every month it can achieve a sales level of 5,000 to 10,000 units, and high sales are on the one hand. You know, it is not easy to achieve such a stable result in the shrinking mid-size car market.
By 2022, the Toyota Asian Dragon has undergone a mid-term makeover as scheduled, with the new car making minor adjustments to the front face and wheel hub, the new light group and grille are more refined, and the new wheel style is more sporty.
The new Asian Dragon price band is between 19.98 and 279,800 yuan, providing 2.0L + CVT, 2.5L + 8AT, 2.5 hybrid three power configurations, each of which is divided into three levels of configuration, adding up to a total of nine configurations.
Among them, as a Toyota mid-size sedan under the TNGA architecture, the Asian Dragon still maintains a high safety configuration, such as the 7/8 airbags that are standard throughout the series, and the Level 2 driver assistance system - which supports adaptive cruise and lane center maintenance, which is very rare in the same class.
What's more interesting is that the 2.0L+CVT is only less than 10,000 yuan lower than the 2.5L+8AT, from which point of view, 2.5L is more cost-effective than 2.0L, so we can be sure that the Asian Dragon is essentially more willing to sell the 2.5L version, which is very different from the Camry on the side of GAC Toyota.
Therefore, the low price of 2.5L is only 208,800 yuan, but the configuration uses a plastic steering wheel and a manually adjustable fabric seat, if it accepts the later modification, this configuration is still good.
The 226,800 yuan of 2.5L + 8AT is obviously FAW Toyota wants to recommend to consumers of the configuration, this configuration is more than the reversing image, leather steering wheel + electric leather seats, Toyota Connect Toyota Zhixing interconnection system, etc., as for whether it is cost-effective to be expensive 18,000, it depends on whether the user cares about these configurations.
The 2.5 hybrid is not so much entangled - the configuration of this power version is equipped with a "deluxe version", the price is 239,800 yuan, which is 13,000 yuan more expensive than the deluxe version of 2.5L+8AT, but the power is stronger and the fuel consumption is lower.
Therefore, the conclusion is obvious, the cheapest 2.5L +8AT (208,800) and the cheapest 2.5 hybrid (239,800) are the most recommended configurations for the driver's pie.
epilogue:
The same as the product of the two-car strategy, FAW Toyota's Asian Dragon positioning is slightly higher than the Camry, which can be proved by the arrangement of the price band and configuration, and it is precisely because of the price difference that we can often see camry's online car, but the Asian Dragon's online car is very, very few.
Therefore, if you want to buy a good and easy-to-use joint venture mid-size car, the Japanese top three must be unable to get around, but at the same time do not want others to think that they are online car, then the Asian Dragon will definitely enter the car purchase option, this is the survival of the Asian Dragon, so we can see that the Asian Dragon has been climbing higher in recent years. I don't know this tricky way of survival, can other car companies learn it?
Bun | Slope
Figure | network