Once upon a time, cross-border car manufacturing became the first choice for many business leaders to start a business, but with the maturity of the market, many new car companies that made cars died before they could succeed, and the number of new car companies we have heard in recent years can be said to have plummeted, and in this case, there is a familiar and unfamiliar enterprise that has plunged into the torrent of car making, which is the new car brand under the Niu Chuangxin Energy we are going to talk about today - Self-Travel Car.
As a new new energy vehicle brand, Ziyoujia Automobile was officially released yesterday, and in the future, the brand will focus on intelligent high-end new energy vehicles, and will focus on pure electric models and extended range models. Since the Establishment of the Youjia Automobile Project in November 2018, the brand is headquartered in Beijing, the R&D center is located in Shanghai, the R&D and intelligent manufacturing base is located in Changzhou, and the company's core R&D team is close to 1,000 people, all from mainstream first-line automobile companies at home and abroad, with an average working experience of more than 10 years.
It is understood that the founder of Ziyoujia Automobile is Li Yinan, the founder of Xiaoniu Electric Vehicle, but the two companies are not related to each other, that is to say, the leader of this car-making project is only Li Yinan, who is the founder of Xiaoniu Electric Vehicle. Although the company was registered early, but the behavior of the self-touring car has been extremely low-key, in the emergence of many new car-making forces, the self-touring car is in the "Taoguang obscurity", in the absence of external interference in the case of reassuring reserve talents, the so-called "broad accumulation of grain, slowly called the king".
In order to obtain the qualification of car manufacturing, Niu Innovation Energy Technology Co., Ltd., the parent company of Youjia Automobile, acquired jiangsu Jintan Mahayana Automobile Science and Technology Industrial Park, and in early September 2021, Jiangsu Jintan Mahayana Automobile Technology Industrial Park was officially renamed NIUTRON. According to the official introduction, the factory of Youjia Automobile is planning to produce 180,000 units per year, and the factory is still in the state of infrastructure construction and basic reform.
In terms of products, the first model of Self-Touring Car, the Touring Home NV, will focus on the mid-to-high-end field, the car is positioned in a medium-sized SUV, and all models are only five-seater versions. The car will use steel and aluminum hybrid body, the power part is both the extended range version of the model and the pure electric version of the model, according to the founder of the tour NV belongs to the typical "electric oil", in the design and development of the vehicle at the beginning of the use of a new Gemini twin architecture, and on this basis designed the extended range version and pure electric version of the model.
At present, the self-touring NV has completed three rounds of engineering testing, and the second round of winter testing is currently underway, and is expected to be listed and scheduled in the first half of 2022, and the delivery will start in September of the same year. The brand concept officially introduced by Youjia Automobile is "exploration, refinement and pleasure", but for its first product, it has not officially revealed its target target audience.
It is reported that the new car will also be equipped with a self-developed intelligent cockpit and L2 level driver assistance system, but as a model that will be mass-produced in 2022, the car does not plan to be equipped with higher-end driver assistance hardware in the driver assistance part, and the official explanation is because of the decision made after the entire team weighed the pros and cons.
Although the official did not mention the main competitors of the new car, the mention of "medium and large", "medium and high-end" and "extended range" inevitably reminds people of the ideal ONE in Changzhou. As the most well-known range extender new energy model in the domestic market, Ideal ONE sold more than 10,000 yuan in November this year, and is definitely the leader of the high-end models of more than 300,000 domestic brands listed. But in addition to the ideal ONE, the market performance of the Cyris SF5 and Lando FREE, which are also extended range models, is slightly more general.
Unlike the Cyrus SF5 and Lantu FREE main exquisite five-seat models, the positioning of the self-touring NV is more similar to the ideal ONE of the six seats, and the official introduction of its design concept emphasizes the use of "urban commuting, family weekend excursions, cross-city long-distance travel" and other use scenarios, which are highly similar to the current hot ideal ONE, although the official efforts to avoid mentioning competitors, such a similar positioning is still inevitable to compare the two.
As the first model of the ideal car, the ideal ONE has won the recognition of many consumers with the precise positioning of the "Daddy Car", with its masculine appearance, exquisite interior, spacious space, rich configuration, coupled with no mileage anxiety and a driving experience similar to a pure tram, so that it can cope with many use scenarios. Especially in the context of the country's comprehensive liberalization of the second and third children, its product advantages are even more obvious.
Although the current official does not disclose the detailed parameters of the self-touring NV, we guess that its overall performance will be highly similar to the ideal ONE, as a "latecomer", in order to challenge the ideal ONE, the self-traveling NV needs to have more highlights, and it is impossible to defeat a mature opponent with similar strength alone.
summary:
From two wheels to four wheels, the complexity of car building makes Li Yinan, who started a second business, also say that the successful experience of Mavericks has little to learn from. As a straight man in science and engineering, he expressed great confidence in the product, but before the product was officially launched, he also said that he would not make too many presets for the prospects of self-traveling cars, or polish the products down-to-earth. As a slightly "late" car-making new force car company, from the current exposure of the information, the NV has not yet shown its own superiority, we are also very much looking forward to the gradual exposure of new car product information, let us see what kind of surprises this secondary creator with its own halo can bring.