In the blink of an eye, it is the last month of 2021, and I have to sigh the speed of time.
In this year, I believe that everyone must have experienced a lot, is there such a thing that you can remember as soon as you close your eyes?
In fact, in the car circle, there have also been many hot search events in 2021, today I take you to a wave of memory killing, look at these screen brushing events you know which ones?
01
Female car owners at the Shanghai Auto Show defend their rights
On April 19, on the day of the opening of the 2021 Shanghai International Car Show, a female car owner wore a white T-shirt printed with the words "brake failure" and Tesla logo, climbed onto the roof of the Tesla exhibition car to defend her rights, presumably everyone was impressed by this matter!
It is precisely because of this matter that Tesla has fallen into a public opinion storm. Unexpectedly, on September 27, the female owner received a complaint from Tesla asking her to apologize and compensate for the loss of the right to reputation of 5 million yuan, which also blinded the eyes of the masses.
I have to say that Tesla has contributed a lot of negative news throughout 2021, such as the Hainan Model 3 brake failure, the Tesla Model 3 that was only purchased for 6 days suddenly lost power and could not start... It is precisely because of all kinds of negativity and Tesla's way of dealing with it that its reputation in China is collapsing day by day, and friends who still want to buy Tesla, please be cautious!
02
Xiaomi makes cars
On March 29, at Xiaomi's spring new product launch, Lei Jun announced that Xiaomi officially entered the smart automotive industry. It is reported that the company intends to establish a wholly-owned subsidiary to be responsible for the intelligent electric vehicle business. The initial investment is RMB 10 billion, and the investment is expected to be US$10 billion over the next 10 years.
Xiaomi car manufacturing rumors for a long time, as early as 2013, Lei Jun released a photo with Tesla CEO Musk, which caused many people to speculate at the time. And cross-border car manufacturing is not a new thing, like Gree, Skyworth, Evergrande and other enterprises, they have long been invested in the entrepreneurship of automobiles.
Xiaomi car manufacturing can not be successful I do not know, but I want to say, although the threshold of new energy car manufacturing is low, but the market is so large, some people come in will inevitably have someone out, these years, we have also witnessed a lot of new car-making forces have been eliminated, like this year, burned out 8.4 billion Byton cars, in the end or can not escape the fate of bankruptcy. Here, I can only wish Xiaomi success!
03
NIO's autopilot failed
In August, Lin Wenqin, founder of Shangshan Ruoshui Investment Management Company, founder of Yi tong Tianxia Catering Management Company, and founder of Meiyihao Brand Management Company, drove a NIO ES8 car and turned on the automatic driving function (NOP pilot status) on the highway, and unfortunately died in a traffic accident.
All along, most of the new car-making forces in order to highlight the intelligent advantages of their own products, like to promote the "assisted driving" function as "automatic driving assistance" function, as everyone knows, it is easy to mislead consumers, you know, add the word "automatic", the meaning has become very different. Therefore, now many car companies also pay attention to the promotional words, like Xiaopeng Motors, the previous name of the assisted driving system was "XPILOT 3.5 automatic driving assistance system", and later changed to "XPILOT 3.0 intelligent assisted driving system", the automatic two words were deleted.
So far, if you want to achieve autonomous driving, you can only achieve certain conditions, so remind consumers that the steering wheel is firmly in their hands is the truth!
04
North and South Mazda merged
On August 30, FAW Mazda released its last tweet, officially announcing its withdrawal from the Chinese market, which means that there is only one Changan Mazda in China.
Founded in 2005, FAW Mazda has also been brilliant, with only one Mazda 6 car, and its annual sales reached 70,000 units in 2008. However, since 2017, FAW Mazda's sales have declined year by year, from 124,000 units to a total sales of only 78,000 units in 2020.
Image from the Internet, data source: Mazda China
Before the official withdrawal, FAW Mazda only had two cars, the Artez and mazda CX-4, on sale. Undoubtedly, the single product and the lack of product strength are one of the important reasons affecting the development of FAW Mazda. After the merger of FAW Mazda and Changan Mazda, whether it can improve the influence of the Mazda brand in China remains to be verified by the market.
05
National Day travel, new energy vehicles into the highlight
I believe that this year, everyone has been brushed by the various embarrassments of the National Day pure electric vehicle travel! For example, charging for 1 hour, queuing takes 4 hours; when traffic jams, do not dare to blow air conditioning, because they are afraid that the car will run out of electricity; and even more funny, two car owners for the last charging pile, a big fight...
It is true that pure trams are the best way to pass in the city, but if you want to go out for a long trip, then sorry, you don't have the freedom of travel like a fuel car, you have to plan your route in advance, see where there are charging piles on the road and so on. Therefore, although the state has been vigorously promoting new energy vehicles, pure electric vehicles have not been popularized for a long time. Especially if there is only one car at home, most of them will choose a plug-in hybrid instead of a pure electric vehicle.
06
Euler good cat steals the chip
In November, some car owners exposed that the car machine system chip used by Euler Good Cat did not match the propaganda. Originally, the official advertisement was equipped with a Qualcomm 8-core CPU chip, but the actual use of the Intel 4-core A3940 chip released in 2016 really broke the heart of the owner!
As we all know, Euler is positioned as the world's most loved woman brand, from black cat, white cat, good cat, all the way to ballet cat, punk cat, lightning cat, good cat GT, etc., the product matrix is not only rich, but also each model is deeply favored by female consumers. In the three years since its establishment, the sales volume of the Euler brand has continued to grow, with cumulative sales of 56,261 vehicles in 2020 and 10 consecutive monthly sales. From January to November this year, a total of 114,100 units were sold, an increase of 162.2% year-on-year.
Although Euler Automobile has made a positive treatment of the "chip door" incident, it has more or less affected the brand, which inevitably makes users feel knots. Therefore, Euler Automobile wants to regain the trust of users, and it needs to work harder!
Text | Deer Swallow
(This article is the author's personal opinion only and does not represent a logical non-car position.) )
END
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