Remember last year Evergrande released 6 new cars in one go? Hengchi 1 to Hengchi 6, from A class to D class, covering the whole product line lineup of cars, SUVs, MPVs, etc., Evergrande realized the dream of cross-border car building through "buying, buying and buying". But if you compare it to today's Toyota, it's nothing.
On December 14, Beijing time, Akio Toyoda held an emergency media conference on the strategy of pure electric vehicles, and even released 15 new concept cars at the scene, including the Toyota bZ4X that has been unveiled in China, as well as the bZ Compact SUV, bZ Small Crossover, bZ SDN and bZ Large SUV and so on.
Launching 15 concept cars in one go is not terrible, the terrible thing is that president Akio Toyoda has always been opposed to pure electric new energy, and advocates hybrid fuel cells including hydrogen energy fuel cells are the masters of the future, and even said that the vigorous development of pure electric new energy will harm the Japanese national economy.
And now try to accelerate toyota's electrification process, nothing more than to compromise with the world's new energy trend, punch the face on the face, the end of the year sales are still so unbearable, at least this wave of operations, can temporarily stabilize the stock price, next year's shareholders' meeting to have confidence.
Based on the e-TNGA structure, in addition to the above 15 new cars, Toyota President Toyota also officially announced that it will invest $35 billion in electric vehicle research by 2030, and will launch 30 electric vehicles before that, with about 3.5 million pure electric vehicles sold worldwide, and 100% of the new cars sold globally in 2035 are pure electric models.
Among them, the brand plan for Toyota's high-end sub-brand, that is, Lexus, will be fully electrified in Europe, North America and China in 2030, and the global market will be purely electrified in 2030, and the debut of Lexus RZ also shows that in the future, Lexus will be transformed into a pure electric brand.
Written in the end: Of course, many times, the plan can not catch up with the changes, Toyota pure electrification is inevitable, and the suspension of the sale of fuel vehicles should also be Toyota's upcoming agenda.