Since its birth in 2014, WEI HAS BEEN WALKING IN FRONT OF THE NEW FORCES OF MAJOR CAR MANUFACTURERS, AND THE SUCCESSIVE LAUNCH OF MORE THAN TWO MODELS HAS ALSO EXPANDED THE INFLUENCE AND SALES DATA OF THE OVERALL BRAND. Although there are some fluctuations in sales this year due to chip problems, it does not affect the brand's role in promoting and promoting the domestic new energy vehicle market.
NIO DAY is the annual event of NIO, and every year NIO will release new cars, and this year is no exception. NIO Motor officially announced today that it will bring the brand's fifth mass production model at the NIO DAY held on December 18, which is most likely the PREVIOUSly exposed NIO ET5.
The news announced this time, Weilai Automobile only has a very short sentence: "NIO DAY 2021 Weilai Automobile will release a new model", and it is accompanied by a shorter video than this sentence. Although the information obtained at present is relatively limited, we can still be sure that Weilai Automobile will do big things next year, and it is likely to start with the new car released on the 18th.
Weilai Automobile has always adhered to the high-end and user experience-oriented strategy, after the senior leaders of Weilai Automobile had commented on tesla's frequent price reductions in the past two years, the senior leader said: "Tesla is taking the cost pricing route of Ford and Volkswagen, and Weilai Automobile hopes to use high-quality products and services to do BBA in electric vehicles."
In fact, Weilai Automobile has been doing this for so many years, but with the increasingly fierce competition in the domestic new energy market, the final desire to go still needs to start from the price, even if the BBA German top three are also in the fierce market competition in the terminal price war, Although Weilai will not take the BBA routine, but it is indeed imperative to reduce the brand car purchase threshold, and the new car to be released by Weilai Automobile may be the beginning of the "downward compatibility" of Weilai Automobile.
Just said, the new model released by NIO DAY is most likely to be the previously exposed NIO ET5, according to the information currently exposed, the overall design language of the sale = NIO ET5 will be similar to the latest family design language of NIO ET7.
In addition, NIO ET5 will be based on the NT2.0 platform to build, the length or between 4800mm-4900mm, wheelbase or between 2800mm-2900mm, the overall body size is smaller than the CURRENT has been ready to deliver NIO ET7, positioning B-class pure electric car, from the level and size can be seen as a small ET7.
In terms of power, NIO ET5 or will be equipped with the same as ET7 second-generation electric drive system, equipped with a combination of front permanent magnet synchronous motor + rear induction motor, the system comprehensive power of 480kW, peak torque of 850Nm, and in terms of endurance, NIO ET5 also has WEILAI's power exchange capabilities, can adapt to all the capacity of WEILA currently on sale ternary lithium battery packs and the upcoming mass production of 150kWh semi-solid-state batteries.
In fact, in terms of products, Weilai ET5 may not give us too many surprises, and the only thing that can surprise us is its price. We said that Weilai ET5 is expected to be the key model for Weilai Automobile to lower the brand threshold, the current B-class pure electric sedan is relatively hot models including BYD Han EV and Tesla Model 3, these two cars are also the most direct competitors after the listing of Weilai ET5, in addition to product and brand factors, the only key to victory is to come up with a very sincere price, for this car we can definitely expect its price to plummet to less than 300,000 yuan.
summary
Previously, when Tesla slashed prices, Weilai Automobile has always adhered to its high-end positioning and is not willing to put down its body to compete with Tesla. Li Bin has been stressing that Weilai Automobile is a "user enterprise", and Weilai's models will not adopt any form of price reduction sales strategy, so the only option at present is to launch a more low-end model.
In fact, including the new forces of car manufacturing and traditional car manufacturers, almost everyone is talking about user thinking, but in terms of the current market environment, ordinary consumers are actually relatively more sensitive to price, in fact, low prices can not be equated with low-end, even BBA has their own entry-level A-class cars and SUVs models, and has a good market recognition, so why not Weilai?