In this era of aesthetic diversification, consumers also have their own preferences for the appearance of cars, and now independent brands are more and more willing to work the appearance design of cars. If the domestic automobile design in the early years is still at the level of "reference", now the major independent brands have been able to become their own faction through high-paid digging designers and emphasizing independent design, and attract the attention of consumers with characteristic design. Today, Brother Jiang will take stock of the five new design genres of domestic cars and see which one do you prefer?
1. Retro stream
Representative models: WEY Dream, Euler, Tank 300
It is said that "fashion is a reincarnation", and retro is also a trend. While many brands spare no effort to create a "sense of futurism" and "a sense of technology", some manufacturers prefer retro design, especially several sub-brands under the Great Wall. For example, WEY's new "retro tide driving" SUV, Dream Fulfillment, makes people dream back to the 20th century.
From round light sets, large chrome front faces to small arched backpacks, WEY Dreams has adopted a large number of classic car-style design elements, but it is still trendy in the interior. The so-called "no break, no standing", it can be said that this car is currently the most eye-catching model of the WEY brand.
However, when it comes to the most retro sub-brand, it is Euler. From lightning cats to punk cats to ballet cats, each one is rounded and unique. It is worth mentioning that the recent good cat "core change" incident has brought a lot of pressure to Euler, and the brand still has to be pragmatic and rigorous, responsible for consumers, otherwise the car created will not be able to sell a good leather bag.
If consumers don't like this design like classic cars and Beetles, then the more rigid Tank 300 may be able to suit people's hearts. The overall body of the tank 300 is square and atmospheric, integrated into the round light group and unique color matching, the visual effect is very eye-catching, and some versions even create a sense of retro and sci-fi collision. On this face value, it is not difficult to understand that this domestic product can be sold in short supply.
2. Top luxury stream
Representative models: Tank 800, Hongqi H9, Hongqi LS7
Nowadays, independent brands are busy with high-end layout, in addition to technical reserves, but also to pull up the appearance of the model. The most typical brand in this regard is naturally none other than Hongqi. For example, the Hongqi H9, which is positioned as a medium and large car, has a length of more than 5 meters and a wheelbase of more than 3 meters, and the front face adopts a large area of straight waterfall grille, the black body looks calm and solemn, and the two-color body is more luxurious and eye-catching. It is no exaggeration to say that the design of Hongqi can be regarded as the most "majestic" domestic car.
In addition, Hongqi also intends to launch a full-size SUV - LS7, which is expected to be larger than Cullinan. Judging from the real cars that have been unveiled, the Hongqi LS7 aura is very powerful, and the power or the 4.0T V8 engine is very domineering in all aspects, and the price is expected to enter the million level.
Coincidentally, it seems that models that take the top luxury route like to use large-area straight waterfall type nets, and the tank 800 that was previously unveiled is no exception. Compared with the tank 300, the tank 800 further expands the luxury attributes, with a two-color body, the interior also boldly uses a large area of fur and solid wood materials, the rim interior and interior are decorated with gold line hook edges, and it feels that the tank 800 that takes the "business luxury" route still has the potential to explode.
3. Mech stream
Representative models: Dongfeng Yixuan, Sharon Mecha Dragon
For consumers who love mechanical sense and mecha style, the recently listed Dongfeng Yixuan Dark Night Edition can not be missed. The new car is based on the Yixuan MAX model, with matte black paint with gold trim, the texture is quite advanced, coupled with the tail spoiler version, bilateral four out of the exhaust layout and other elements, young sports sense bursting.
In addition, at this year's Guangzhou Auto Show, the new brand salon under the Great Wall also brought a high-performance mecha style model - even the name was directly set as "Mecha Dragon". The new car color is fresh and unique, the lines are strong and straight, creating a low-lying supercar temperament, but the appearance of the new car outlined by the hard fold of the line has not been praised by everyone, coupled with the price of up to 488,000 yuan, the salon mecha dragon has quickly gained popularity in the controversy.
4. Little cute stream
Representative models: Hongguang MINI EV, Small Ant
Due to the convenience of parking and the ability to get green cards, "electric mini cars" have begun to attract attention in recent years. In particular, the emergence of Wuling Hongguang MINI EV has directly led the market. Although it is jokingly called "old man music", in fact, a large number of customers of Hongguang MINI EV are young people. The low price did not become the embarrassment of the Hongguang MINI EV, and the small and dynamic appearance made it a symbol of the new style of personality. After gaining the love of young people, Wuling hit the iron while it was hot and launched the Hongguang MINI EV macaron version and convertible version, and now this design even takes away Chery QQ ice cream.
After the resurrection, Chery QQ from the appearance to the pricing are clearly to compete with the Hongguang MINI EV business, but if consumers do not like this "face-bumping" design, in fact, Chery has another mini car - Chery Ant is worth a look. As the name suggests, the little ant presents a bit of bionic concept in the design, the body line is rounded, and the overall recognition is quite recognizable. Which mini car design do you prefer?
5. Tough handsome stream
Representative models: Changan UNI-V, BYD Han, Xiaopeng P7
The above several genres are all trying to grasp a characteristic and enlarge it, trying to move closer to a certain style. But there are also some cars, do not consider what characteristics, that is, to be tough and handsome, with a traditional coupe temperament is enough. For example, Chang'an UNI-V, which debuted some time ago, has captured a lot of hearts with its excellent appearance. Electric lifting tail wing, bilateral two out of the exhaust, large slip back body... There are actually many cars that apply these elements, but the Changan UNI-V is quite coordinated and eye-catching.
Of course, the coupe temperament is not the patent of fuel vehicles, and now many new energy models are also creating a sense of sport, such as bydir Han, the representative of the traditional camp, and Xiaopeng P7, the representative of the new forces. Among them, BYD Han is divided into an EV version that uses a closed front face and a DM version that retains a large area of the middle network, and the appearance value is superior, providing consumers with a choice problem.
Xiaopeng P7 emphasizes the atmosphere of science and technology, adopts the family X Robot Face design language, and the flat front end is equipped with a penetrating LED strip and split headlights, which is quite futuristic. At the same time, Xiaopeng P7 also has smooth lines in the style of a coupe, and the wind resistance coefficient is as low as 0.236. With its appearance and performance, Xiaopeng P7 is now the sales force within the family.
In short, now that the level of social consumption has increased and the competition in the automobile market is becoming increasingly fierce, automakers must also rack their brains to encourage consumers to increase sales. The refinement and diversification of car design are also popular with consumers, after all, who does not want to walk on the street and see all the pleasing cars? However, as a practical tool, the most important aspect of the car is performance and quality, the appearance is just the icing on the cake, and it is necessary to give up the end, do you think? Welcome to follow "Car Domain Without Boundaries" and leave a message in the comments section below to share your views on the above five designs.