In recent years, the Korean system has become more and more lonely. In previous years, like Beijing Hyundai, it was still a million-level sales volume, and it was also a million-level system. Nowadays, Beijing Hyundai is so miserable that it has sold a factory to Ideal.
Some say it's because of Sade.
However, after the Japanese experienced the U-shaped lock storm, they came out within a few years.
A similar storm occurred in the Korean system, but after so many years, the Korean system has become weaker and weaker.
THAAD is the big reason, but not the most important reason.
Why can't the Korean system work? I think there are several reasons for this. First, the product is replaced by domestic production. The strengths of the Korean series are fuel vehicles, cars below the B class and compact SUVs, and in recent years, independent brands have made comprehensive progress.
On the one hand, the progress of the engine, the thermal efficiency of the engine of several mainstream independent brands is comparable to or even surpassed that of the Korean series.
On the other hand, brand progress, whether it is the Wei brand of the Great Wall, the Chinese star of Geely, or the UNI series of Chang'an, and the star of Chery, etc., are no worse than the Korean system. The second is to cling to the technology of fuel vehicles and be cut off by autonomous electrification and hybridization. This year, it is obvious that several mainstream independent brands of new products are hybridizing, BYD's DM-i, Great Wall DHT, Geely's Leishen, Chery also has similar technologies, etc., are making fuel vehicles hybrid.
The hybrid fuel consumption is lower, the power is stronger, and the more acceptable Korean system has no strength to resist. Electrification not to mention, the Korean system basically has nothing to achieve, the new car-making force + BYD not only the Korean system, all the joint ventures have been defeated. Third, the category is cut off. Like the modern Festa in Beijing, it is a small steel cannon car. When it first came out, the momentum was huge, and the sales volume was good, and it was an important new category of Beijing Hyundai at that time.
But the independent engine has improved, and domestic steel guns such as Shadow Leopard and MG ONE have come out. It didn't hit the Civic, but it crippled Festa. Fourth, after the end of the epidemic, the independent will encircle and suppress the Korean system around the world. If the epidemic passes, independent brands will go all out to sea.
The Great Wall has bought factories all over the world, and as soon as the epidemic ends, it will open up dumplings at full horsepower. Geely not to mention, Proton, Lynk & Co and so on must be overseas. Chery is also a major exporter.
Once the epidemic is over, then Chinese cars will have to exert their strength around the world, Wei Pai kills North America, Lynk & Co enters Europe, and once the Korean system encounters, I believe the result is self-evident.