In 2016, brands such as WEY and Lynk & Co of independent brands launched an impact on high-end. Time came 5 years later, under the new round of independent high-end trend, new energy vehicles have become darlings.
A few days ago, Xilix's latest high-end smart car brand AITO was unveiled, and its first product equipped with the latest Hongmeng intelligent cockpit will be officially released at the end of December. And all this, only half a month between Huawei, Changan and Ningde Times jointly released the new brand AVITR Avita.
Back to the old question, does the market still need these new brands? The answer is yes. However, the convergence of many brands is bound to cause the homogenization of products, and AITO has chosen a different path.
In the competitive environment of Huawei's concept cars blooming everywhere, Xilix has explored a differentiated model for smart cars. Compared with more than two years ago, Xilix pays more attention to the layout logic of core hardware, and now Xilis pays more attention to intelligence and rises to the height of "smart cars", in this regard, Xilis and Huawei are in agreement.
The previous Cyrus Huawei Smart SF5 is the product of the cooperation between Celis and Huawei, equipped with a series of Huawei cores, this time in the AITO brand, Huawei and Cyris has been far from being a simple partner, but has a more in-depth exploration, the two sides have been deeply bound. For AITO, not only the blockbuster Hongmeng OS smart cockpit is on the car, Huawei helps Xilix to cooperate deeply in the whole chain from R&D to sales and service, bringing users a smooth, efficient and safe travel experience and a smart life experience in all scenarios.
In-depth cooperation between the two sides to create a new high-end "model"
Huawei, which has always declared that it does not build cars, and to help car companies build good cars, needs a partner who can complement its own technology and land the technology. So at this year's Shanghai Auto Show, Xilix and Huawei officially announced that they have reached a cooperation and deeply integrated technology, products and channels to provide users with high-performance and intelligent mobility solutions.
Under the empowerment of Huawei, Xilis Huawei Smart SF5 has become a member of Huawei's ecological chain. Whether it is from the continuous platform cheering of Huawei executives in marketing, or directly staying in Huawei's offline experience store sales on the channel, or injecting HUAWEI SOUND audio technology, HUAWEI HiCar all-scenario intelligent interconnection system, and HUAWEI DriveONE three-in-one electric drive system into the product, the cooperation between Xilis and Huawei is unique and unique in the industry.
Unlike many new car-making forces, Xilis is a low-key and pragmatic enterprise that takes the route of technical self-sustainment, which is its biggest advantage. And its choice to cooperate with Huawei in both directions can just empower each other. Give full play to their respective advantages to bring users smarter products, a more pleasant consumer experience and a richer shopping scenario. Compared with Huawei's cooperation with other car brands, huawei only plays the role of a technology supplier, and this cooperation with Xilix is obviously deeper and broader in connotation and extension.
Looking at the current smart car industry, why Huawei's concept will cause heated discussion in the industry, the reason is that even if the current so-called smart car is smart, it is inevitable that a large-scale ecology will not be formed, and intelligence is limited to the function of the model, and it is inevitable that there will be some "self-contained" meaning. The cooperation between Cyrus and Huawei has broken this boundary and truly realized the Interconnection of All Things.
At the same time, the cooperation between Huawei and Xilix is also a new exploration for both sides. In the process of product development, Xilis developed the AITO vehicle research and development system, and the two sides jointly participated in the development of product function definition, quality control and consistent experience. In addition, Huawei has given support in the quality control system and the intelligent cockpit of the Hongmeng system, and Xilis has also given Huawei greater autonomy over the AITO brand in the channel, and is committed to creating a new cross-border cooperation paradigm, which is also the difference between the cooperation between Xilis and Huawei and other car companies.
Jointly plan to open the era of smart car 3.0
At this stage, whether it is from the accumulation of smart car technology, or from the consumer or market demands, car intelligence has become an inevitable trend. For global automakers, there is no doubt that whoever masters more high-end intelligent technology will be able to further occupy the commanding heights of competition.
There is now a concept of "software-defined cars", although the literal understanding is more intuitive, but if you really delve into the origins, software-defined cars are not a very accurate word. The intelligence of the car often needs to be jointly built by the "hardware layer + software layer + ecological layer", relying on hardware capabilities + system computing power + ecological synergy to build a future travel service system with unlimited interaction and extension, in order to truly define the car and build the car into a travel intelligent terminal.
Smart cars are another "upgraded dimensionality" battle in the history of human industry after smart phones. A large number of application developers will use the car as a new ecological entrance, and begin to build the "ecological camp" of the car end, entering the "internet era" between the mobile end and the car end.
However, due to the difference between the car end and the mobile phone side, just directly implanting the mobile application APP "arbitrarily", it will lead to the mobile end of the application and the car attributes can not form a good match, resulting in a poor sense of user experience.
AiTO has the blessing of the Hongmeng OS intelligent cockpit, so that mobile phones, car machines and people can be "seamlessly connected", throughout the application ecology of the whole scene so that mobile phones to car machines can achieve a perfect transition. At the same time, huawei's Hongmeng system users exceeded 170 million, and such a huge technology is also a huge space that the Hongmeng OS smart cockpit can imagine in the future.
In the era of the Internet of Everything, the goal of the AITO brand is far more than this, through the advancement of technology and algorithms, to create active services, machines can learn and adapt to human habits, to create a "travel as a service" experience, which is the meaning of the birth of the AITO brand.
Of course, the smart system also needs the bearing of hardware, Xilis through 5 years of intensive research and development, mastered the core technology of the three electric, has more than 1000 related technology patents, and the smart factory built with industry 4.0 standards is to ensure the intelligent manufacturing level of its products.
At the AITO brand conference, Xilis launched a pure electric drive range extended range platform (DE-i), which is a set of solutions that can achieve global integration at the software and hardware level, the focus of the platform is in addition to the endurance of 1000 + km, but also in the integrated intelligent generator set, gold drive combination, battery PACK, intelligent control and other aspects of the comprehensive evolution, more importantly, software and hardware can be fully integrated.
Under the combination of such strong advantages of both sides, AITO also has enough confidence to set the first "5-year goal": strive to enter the first echelon within 5 years and become the world's top 3 brand of new energy vehicles. Its arrival is not only a brand upgrade of Xilix, but also a signal bomb for auto companies and technology companies to enter the era of smart cars. For Xilis, the release of the new brand and the help of Huawei have made it have stronger scientific and technological attributes, and also given it more room to expand!