Nowadays, a new wave of scientific and technological revolution has emerged, promoting the digital transformation of the entire social industry. Although it is a transformation, to a certain extent, it represents a "separation" from the last technological era. When the new track of the automobile industry opened by this is transferred to the second half of the competition, the development path differentiated from the different subdivisions of "electrification, intelligence, and networking" will expand the boundaries of the development of the automobile industry indefinitely.
In this context, it has caused a lot of questions about "what is the 'end game' of automobile development?" The discussion has also prompted many car companies to give a variety of exploratory solutions in the face of opportunities in the changing situation. At this time, the new brand AITO of Cyrus appeared, embedding the answer to the question directly into the name: Adding Intelligence to Auto – "Bringing Intelligence to the Car".
From "Bike Intelligence" to "Internet of Everything"
"Adding Intelligence to Auto" is the slogan of the AITO brand and the foundation of the brand.
Different from the intelligent networked car marked by "power + computing power", which is "software-defined car" on the basis of traditional automotive hardware, and relies on software to achieve rapid iterative upgrading of automotive functions, AITO will realize the progress from "smart car" to "smart car" on the basis of the technology of the previous product.
As an important carrier of smart transportation, smart cars are one of the important applications for building smart cities. According to the "Intelligent Connected Vehicle Technology Roadmap 2.0", the penetration rate of PA and CA-level intelligent connected vehicles will continue to increase to 50% by 2025; the assembly rate of new cars in C-V2X terminals will reach 50%. It means that after 2025, China's transportation travel mode will enter the era of smart travel. In this process of development, automakers are required to complete the transformation of their products from "bicycle intelligence" to "Internet of Everything", and actively participate in the transformation of the automobile industry form, transportation and travel mode, energy consumption structure and social operation mode.
Soon, AITO will release the news of the first model on December 23, with the advantages of the Xilis pure electric drive range extender platform (DE-i) released at the same time as the AITO brand, and the AITO brand products will be equipped with Huawei's latest HarmonyOS smart cockpit to open up the boundaries of the whole scene and multiple smart devices, which will make smart devices understand users better, better serve users, and create a mobile smart space for users. It can be intuitively perceived that in the first year of the 14th Five-Year Plan, Xilis has fully laid out the future-oriented Chinese transportation ecology and opened a new development path of "ecological power".
On the other hand, this powerful combination of new energy automobile companies and ICT technology companies is a subversion of the concept of "function" in the era of intelligent vehicles. With Cyrus's own R&D system capabilities and Huawei's ICT technology operation advantages, AITO advocates replacing "functions" with "services", giving Huawei greater autonomy in sales channels, and then implementing services into the whole life chain cycle of products, and gradually establishing a healthy ecosystem of buyers and sellers in the automotive industry by maintaining a continuous link between the automaker and the end-user market.
In this way, AITO's interpretation of the "Internet of Everything" of smart cars is not limited to the product itself. Starting with AITO's "Bringing Wisdom to the Car", the automotive industry is exhibiting a new path of development with obvious "ecological power" characteristics.
From "Technology Introduction" to "Fusion Power"
It should be clear that the key to promoting industrial change lies in multi-party coordination rather than one-way force. Many artificial intelligence, big data, cloud computing, a new generation of information and communication technology companies regard the automobile as the best carrier of innovative practices, at the same time, automakers also urgently need the empowerment of technology companies to break through the traditional car manufacturing, for both sides, the traditional form of "technology import" cooperation can not fully play the maximum energy efficiency of cross-border integration.
AiTO's expression of "bringing wisdom into the car" is not the same as "implanting wisdom into the car".
From the technical trend of parts definition car to software-defined car, and then to the ecological definition of the automobile concept transmitted by AITO, with the changes in the era of automobile industry development, the supply and demand relationship of the industrial chain is also undergoing subtle changes, gradually changing from the traditional vertical integration of the upstream and downstream chain relationship to a newly constructed network division of labor system, from the cost orientation reached by the past driving cooperation to the technology orientation - from this perspective, we can better understand AITO's "bringing wisdom into the car".
In the creation of the new brand AITO, AITO parent Xilis is responsible for the overall procurement system and quality control system of the vehicle, and controls the design, research and development and production of the whole chain of AITO. With the core three-electric technology, more than 1,000 technical patents, and pure electric drive range extended range technology as the background, under the production support of the 4.0 standard smart factory, Huawei ensures that every model and every product is a high-quality product; Huawei is responsible for the output, quality control and sales of smart car solutions under the R&D and manufacturing system of Cyrus vehicles, and the industrial design team and user experience team jointly participate in the model building process, with Huawei's intelligent electric system and HarmonyOS' latest intelligent cockpit solution fully empowering AITO. And relying on sales channels throughout the country, let AITO really go to the side of consumers.
This makes the advantages of Xilix in the research and development of intelligent manufacturing complementary to Huawei's favorable conditions in intelligent cockpits and channel services, and the integration model of the two sides to achieve a high level of balance is also a profound interpretation of "ecological car building". AITO carries the high-quality genes of both manufacturing parties and is working together to promote the advent of the era of smart cars.
From "AUTO" to "AITO"
The difference between the new brand AITO naming and AUTO (automobile) is not only an intelligent and intelligent experience, but also a stronger sustainable development ability than traditional cars. Summarizing the main points, it is AITO's "1 smart ecology, 1 boutique strategy, 2 major industrial integration, and 4 unique advantages".
"1 Smart Ecosystem" is Huawei's Hongmeng Ecosystem, which injects the smart ecosystem into the car through the power of the intelligent connection of all things, giving AITO brand products perceptible, shareable, and interactive qualities; "1 Smart Strategy" is a top five boutique platform of Xilis including boutique research and development, boutique manufacturing, boutique quality, boutique supply chain, and boutique services; "2 major industrial integration" is a joint effort between new energy automobile enterprise Cyrus and technology company Huawei; "4 unique advantages" are respectively, covering "wisdom, technology, quality, "Security" Huawei's smart empowerment, Xilix pure electric drive range extender platform technology, Xilis's 4.0 smart factory and boutique supply chain quality, and aito products' active and passive security, functional safety and information security.
Choosing any of the above points is enough to build a broad brand moat for a new energy vehicle company. Embodied in AITO, these branches extended by "bringing wisdom into the car" represent the touch points of far-reaching links between AITO and the future development era of the automotive industry, and gradually converge into the brand ecology of AITO in the process of the industry's exploration of the "end game".
At this time, the debut OFO has set the first product on December 23, and will continue to release a medium and large luxury SUV next year, while preparing for the planning of new models in 2023; on the marketing service side, it has released the signal that it will build a channel network with Huawei next year, including thousands of flagship stores, experience centers, and user centers; and has made a statement on the development goal of "entering the first echelon within five years and becoming the world's top brand of new energy vehicles".
Source: Xinhua News Agency client