Speaking of LaCrosse, its most direct opponent is actually not the Mid-level cars such as accord, Camry, and Maiten, but b+ class cars that are slightly larger than the mid-level cars. However, because Buick's brand power in the Chinese market is not as strong as Volkswagen, Toyota, and Honda, it can only rely on being close to the people in terms of price and reducing dimensionality.
However, unfortunately, even though the price of the bare car of the LaCrosse entry-level model in the terminal has dropped to more than 160,000, it is still far from the mainstream mid-level car, Camry, and Accord. According to the sales report released online by an authoritative data network, the sales of LaCrosse in October was 5619 vehicles, the sales volume in September was 3557 vehicles, and the sales volume in August was 3238 vehicles.
Although it is said that LaCrosse expects "price for volume". However, now, it seems that the price has dropped, but the sales volume has not gone up. Needless to say, in fact, the performance of LaCrosse in product strength is definitely a pass, and even can be regarded as a good level, on the one hand, whether it is the appearance, the interior design is very textured, and the workmanship materials are definitely a good performance at this price. Moreover, there is no ambiguity in the hardware, for example, the use of 2.0T + 9AT power combination, such a power combination, compared to the Camry's 2.0L, Accord's 1.5T are much better.
However, for consumers who want to spend more than 200,000 yuan to buy a mid-level car, although the product force is on the one hand, the brand identity is the main one. At present, in addition to GL8, buick's price in the market is still relatively strong, and sales are also good. Other models are pursuing price-for-volume, which is a fatal blow to Buick's brand image and brand loyalty. At this time, consumers are obviously not likely to put LaCrosse in the alternative list when buying a mid-level car.
In the end, the current auto market competition is fierce, at present, the overall sense of crisis of the joint venture brand is also relatively heavy, on the one hand, the strong rise of independent brands, on the other hand, luxury brands continue to explore, at this time even Honda, Toyota, Volkswagen these brands will also have a sense of crisis. Brands like Buick, Chevrolet, Hyundai, Kia and others can only use price for volume and win vitality.