Oriental Network reporter Cheng Qi reported on May 24: During the May Fifth Shopping Festival, the long-established brands are also constantly making efforts. A few days ago, the "National Tide Time-honored Brand" amusement park will open in Yu Garden, more than 50 old brands and a large number of national tide new products gathered together, while there are discounts in everything, but also in the continuous transformation of the launch of fashion products, new products, to achieve brand rejuvenation.
The Oriental Network reporter learned that in order to make it more convenient for consumers to enjoy the young fashion products of Yuyuan Net red, recently, Shanghai Yuyuan Culture Food and Beverage Group held a strategic cooperation signing ceremony with related enterprises, lotus juice, pear paste dew, added to the consumer's breakfast scene. The long-established Nanshi Qiaojiazhai has also recently launched a new creative muffin to meet consumers.
Net red young fashion products signed a nutritious breakfast, Shanghai special souvenirs to explore more consumption scenarios
In 2019, the Shanghai Municipal Consumer Protection Commission joined hands with the Shanghai Time-honored Association and other associations and units to jointly launch the Selection of Shanghai Characteristic Souvenirs. With a 160-year-old pear paste candy recipe, and on the basis of tradition, the Old City God Temple Pear Paste Dew, which has added herbs such as honeysuckle and licorice, was selected together with 50 products such as White Rabbit Milk Candy FlavorEd Milk, Apricot Blossom Building Salted Egg Yolk Meat Pine Green Dough, Mega Net Lip Balm, Bee Flower Soap and other domestic products.
In order to let consumers know more about the new products of the old brand, and can enjoy the "multi-nutrition + high efficiency" breakfast every day. During the May 5th Shopping Festival, the Beverage Division of Yuyuan Co., Ltd. joined hands with Jiangsu Xiyulai Technology Development Co., Ltd., China's first online dining platform, to establish a strategic cooperative relationship to explore more consumption scenarios for drinks in the old city of God Temple, including pear paste dew and lotus juice, and work together to build a new model of online breakfast delivery.
Li Yiting, assistant to the president of Yuyuan Culture Food and Beverage Group, said that in this cooperation, the drink pear paste dew with breakfast is a health care and dryness reduction net red young tide product produced by Shanghai Old City God Temple, and it is also a new combination of "pear juice + herbs" to extend the century-old formula and extract the national tide herbal drink that retains the core vitality of herbs.
"As a souvenir with Shanghai characteristics, being able to walk on the table of the people is also to help consumers cultivate a healthy lifestyle." Li Yiting revealed that in the future, the new mode of online breakfast delivery will be promoted in the Yangtze River Delta region.
Qiao Jiazha built a Shanghai muffin store and re-polished the Shanghai dim sum signboard
As a well-known Chinese time-honored brand at home and abroad, Qiao Jiazhai has an extraordinary status in the minds of Shanghainese, all kinds of traditional Cake Dumplings in Jiangnan, whether it is the Eight Treasure Rice and Soup Dumplings of the Spring Festival and lantern Festival, or the Qingtuan in the Qingming Festival, the Zongzi of the Dragon Boat Festival and the Chongyang Cake of the Chongyang Festival, Shanghainese also like to buy the products produced by Qiao Jiazhai. Qiao Jiazha's zongzi is also famous, known as Shanghai's local zongzi family, with a wide variety of flavors, including the famous fresh meat dumplings, bean paste dumplings, red jujube dumplings, egg yolk meat dumplings and so on.
Today, Yuyuan Co., Ltd.'s Qiaojiazha Food Factory in Nancheng District, shanghai, which is known as "Nanshi Qiaojiazha", continues to provide services to the people. The reporter learned that the Nanshi Qiaojiazhai actively participated in the Yuyuan Garden Tour, took advantage of the opportunity of the shopping festival, played the vibrato live broadcast, and launched a new creative muffin to meet with the general public.
At the same time, Nanshi Qiaojiazhai took the muffin as the first, creating the first handmade freshly made shop in Shanghai - Qiao Laoye Shanghai Muffin Specialty Store, and re-polishing the Shanghai dim sum signboard.