Record the brand story and help inherit the traditional Chinese culture
Shi Xiaoyun, host of the CCTV documentary "Tracing the Origin" column, walked into Shanghai's time-honored Chinese brand "Qiao Jiazhai"
In March 2021, CCTV host Shi Xiaoyun and the director of the judging and producer of CCTV's "Traceability" column visited Shanghai Qiaojiazha Catering food development Co., Ltd., under the introduction of Cao Qunyi, general manager of the enterprise, visited the production base of China's time-honored "Qiaojiazha" food, and learned about the traditional Chinese cultural connotation and the business story of continuous inheritance and innovation that witnessed the inheritance of the "Qiaojiazhai" brand.
CCTV large-scale documentary "Tracing the Source" column, as a large-scale enterprise TV documentary program, on the occasion of the centenary of the founding of the Communist Party of China, with the theme of "Red Hundred Years, Tracing the Roots", through the way of real-life shooting, shoots excellent enterprise themes, to trace the development process of Chinese enterprises and the development of the country and the party, building dreams, and realizing dreams. So as to tell the story of Chinese brands and help the Chinese dream of the great rejuvenation of the Chinese nation.
"Qiaojiazha" is a well-known Chinese time-honored brand at home and abroad, founded in the first year of the Qing Dynasty (1909), in July 2001 established Shanghai Qiaojiazha Catering Food Development Co., Ltd., in December 2006 "Qiaojiazha" was the first batch of "Chinese time-honored brand" by the Ministry of Commerce. QiaoJiazha traditional pastry series upholds the Jiangnan flavor and has been renowned for a century, known for operating traditional cakes in all seasons, with thin skin fillings, soft and delicious rice dumplings, and famous delicacies "taste of the southern country", often attracting many political circles and social streams.
This time, CCTV host Shi Xiaoyun and the "Traceability" column walked into the enterprise together, aiming to excavate and disseminate the traditional culture and brand story of the Chinese nation inherited by the "Qiaojiazhai" brand, and help the shaping of the national brand. During the visit, Shi Xiaoyun interviewed the participants and witnesses in the development process of "Qiaojiazhai", excavated the story of the craftsmen who were conscientious in each post and inherited the spirit of "Qiaojiazhai", and visited the leading level of the company's product automation production line at home and abroad with the "Traceability" column group, witnessing the advanced technology, strict material selection process, unique flavor and well-known quality of "Qiaojiazhai".
After review and approval, the CCTV "Traceability" column group decided to select Shanghai Qiaojiazha Food Development Co., Ltd. to be included in the "Brand Traceability" column of CCTV's Old Story Channel, and exhibited excellent works on CCTV's Old Story Channel, CCTV-7, more than 300 local TV stations across the country, and 10 mainstream video portals. On the occasion of the centenary of the founding of the Communist Party of China, it tells the brand story of the "Qiaojiazhai" long-established brand that operates forever, adheres to the inheritance and innovation of traditional food culture.
CCTV host Shi Xiaoyun held a grand signing ceremony with Shanghai Qiaojiazha Catering Food Development Co., Ltd. for the CCTV "Traceability" column. After the signing ceremony, the "Traceability" column group took a group photo with the leaders of Shanghai Qiaojiazha Food Development Co., Ltd. At that time, Shanghai Qiaojiazha Catering Food Development Co., Ltd. and the "Qiaojiazha" brand of "Traceability" column documentary will be directed by CCTV well-known directors to shoot.
As the representative of the original national brand, "Qiao Jiazha" is not only the wealth of a family, an enterprise and a city, but also the precious material and cultural heritage of the entire Chinese nation. In the future, CCTV's "Traceability" column will record and inherit the long-standing brand history and story of Qiaojiazha, help "Qiaojiazhai" continue to give full play to the advantages of the time-honored brand, organically combine regional characteristics, regional culture and national traditions, originate from Shanghai, aim at the forefront of the development of the world cake industry, and work together to create a century-old Qiaojiazhai and realize the Chinese dream.