Ten underlying logics of McKinsey's thinking. People at McKinsey usually have an aura because most of them come from executives from world-famous universities or well-known companies, and the people who can work at McKinsey are smart. They come across as being very smart, as if there is no problem they can't solve. However, this "cleverness" is more due to their proficiency in using several high-value "ways of thinking". After long consulting training, analytical framing has become their instinct.
These ways of thinking are not mysterious, and are very practical and easy to understand whether you work in data analysis or not. I'll go through them one by one below.
The first is categorical thinking. In marketing, a very important concept is customer segmentation, which is actually the idea of classification. People have different physical and psychological needs due to factors such as age, income and gender. Therefore, consumers with different needs form different market segments. For different market segments, the positioning of products is also different. Therefore, classification is the premise of precision marketing. At the same time, the idea of classification also applies to personal management.
Everyone should have read the book "Seven Habits of Highly Effective People" (recommended reading), one of the core concepts is "life role". Everyone plays multiple roles in life at all times, such as son, father, friend, husband, community leader, and business executive. In order to be a conscientious person, when making a weekly plan, it is indispensable to consider the tasks of each role. Only in this way can a balance be struck between life and work. Therefore, categorical thinking can sort out complex and messy things and solve them one by one.
Students who want to understand cognition, please pay attention and like, the next issue will introduce nine underlying logics. Follow me to learn more!
