Text/duckweed
"The sugar of children falling in love is interesting for middle-aged people to divorce."
This is a popular comment on Douban, which speaks to the core attraction of "Goodbye Lover 2", in this variety show focusing on divorce, we see the twists and turns of love: Song Ningfeng used a ring woven with flowers to propose to Zhang Wanting for the third time. After experiencing sweet love-fertility battles-daily quarrels - to the brink of divorce, the flash couple finally found their original heart through the show and chose to work together to protect pure love.
Under the same sky, Su Shiding ran in the opposite direction to her new future, Lu Ge left a bond, this time they said goodbye, those warm, aggrieved, unwilling, resentful emotions all passed away with the wind. They reconciled with themselves, with each other, and even more with the world, and found the courage and confidence to start again.
And at the end of the story, Ai Wei and Lisa walk under the sunset, chatting about the details of life, like the calm sea after the rough waves, full of silence and warmth. Marriage is a practice, and it is inevitable that there will be ups and downs on the road, but as long as the outcome is good, whether it is "goodbye, see your lover" or "goodbye, lover", it is worth our fascination.
Presenting such a real marriage, sincere intimacy and a life-turning, "Goodbye Lover 2" provides a real and interesting observation perspective to the outside world, and also promotes the popularity of the show itself.
According to incomplete statistics from Entertainment Business Watch, 11 topics rushed to Weibo hot search on the day of the finale of "Goodbye Lover 2", with 750 hot searches on the whole network throughout the season, and the number of Maoyan views was crowned for 34 consecutive days during the broadcast of the program; The topic represented by the "Zhang Wanting phenomenon" has triggered an in-depth discussion on intimate relationships and personal growth on the whole network.
Behind the show's circle, what kind of power is it that makes the audience cry, laugh, and think about chasing this divorce-themed variety show?
True throughout the show:
Face it calmly and regain courage
Season 2, this season builds on the previous season, with some continuation and innovation. For example, the fixed link husband and wife portraits and thirty-six questions of the first two seasons were retained, and the last love letter to the lover was also added on this basis, so that the guests' journey was more fulfilling and the content of the show was richer.
But more importantly, the truth in "Goodbye Lover 2" is still the soul throughout the show, and it is the show's good-looking "nirvana".
In this season of the show, the three pairs of guests have broken out conflicts at different levels, especially Zhang Wanting, in the filming of the show, did not hide the problems faced by the husband and wife, presented the true thoughts of the heart through the lens, even if he realized that some of his remarks may cause public opinion controversy such as PUA and NPD personality, but still frankly expressed his emotions. For a reality show, this is an extremely sincere and brave guest.
For the pair of Su Shiding and Lu Ge, the sense of realism is reflected in the middle area between each other and old and dead: two people who may have fun together, but are not necessarily suitable for becoming husband and wife, especially in the show, when the two face the harm caused by their original family, due to the difference in perspective, the results are ultimately different, and the sense of realism is born.
Besides, Ai Wei and Lisa, as a couple who have accompanied each other for many years, although they have experienced life and death together, they still pull repeatedly in the face of such a small thing as playing mahjong, and until halfway through the journey, when the lover is weak again due to altitude sickness, Ai Wei finally realized the fear of his partner's death, this "match made in heaven" that can be called "fengsheng" is not from the screenwriter's hand, more accurately the truth written by the years.
In addition, when Zhang Wanting and Song Ningfeng had the most fierce contradiction, and did not trust the program group, the production team directly went down to the dialogue, spread everything out in front of the camera to chat, and was willing to make no contact with the guests before the end of the program recording, to some extent, to reduce the guests' speculation about external forces as much as possible, but to return to the inner exploration, so that the "show" part can also be "true" enough.
Such a sense of authenticity reveals the true face of marriage and life, and it is precisely this reality that makes the three couples in the show represent a wider way of getting along as a couple, conveying positive marriage values to the audience in the interweaving of their different views and attitudes.
3 points of innovation
"Goodbye Lover 2" emotional point follows the trend
If the first season of "Goodbye Lover" gave the market the feeling of a super dark horse, the first focus on the topic of divorce filled the gap in the domestic marriage and dating category, which is a solid theme innovation; Then the second season is to dance on the shoulders of giants, compared to the previous season, the three couples in the second season face completely different problems in their marriage relationship, which is both a supplement to the purpose of the previous season, but also an expansion.
The first is the expansion of the age range. The age range of the guests in the second season ranges from 30 to 60 years old, basically covering the intimacy of various marriage states such as newlyweds and tin marriages. In particular, the addition of Ai Wei and Lisa, a middle-aged and elderly couple, allows the audience to see more clearly the difference in age and generation between gender issues through the program, and thus further leads the audience to expand their attention to the emotional status of middle-aged and elderly people, and the marriage vision is further opened.
The second is the fullness of the male character. In the real world, women are great, but their difficulties have always been concerned, and topics such as housework, childcare, face anxiety, and workplace difficulties are often discussed by the public; "Goodbye Lover 2" not only focuses on women's issues, but also focuses on the difficulties that men may face in marriage.
The stubborn Ai Wei repeatedly accused his lover of "playing mahjong"; The kind Song Ningfeng seemed to have been caught in the soft underbelly; Lu Ge, who has low self-esteem, often does not find empathy in intimate relationships. These bold and innovative observations allow the show to be fairer, more realistic, and more deeply explored the twists and turns of marriage.
Finally, there is the introduction of social issues. Although the program discusses marriage relations formally, it is still studying individuals in gender relations at a deeper level, and thus extends to more social issues, such as the relationship between Song Ningfeng and Zhang Wanting explores: how to manage adults' emotions, how to heal the injuries of the original family, how to reconcile the regrets in the process of growing up, and so on.
It is the development of these issues that makes this divorce variety show more observational value and practical significance, brings more discussion and thinking, and arouses the emotional resonance of netizens.
Build a topic field together
How did "Goodbye Lover 2" get out of the circle?
With inheritance and innovation, focus and expansion, observation and reflection, "Goodbye Lover 2" has repeatedly topped the Weibo variety show influence list, Weibo variety show topic list, bone popularity index ranking, Yunhe data network public opinion list and VLinkage network variety show broadcast index TOP1 with high-quality content.
As an emotional observation reality TV show, how did the guests of "Goodbye Lover 2" break the circle step by step in their natural state during their 18-day trip?
First of all, the program has achieved linkage between the venue and the outside venue, providing opportunities for content fermentation. In this season of the show, the three pairs of guests in the venue are of course the absolute protagonists, but the urging group outside the venue and "Goodbye Lover" who have gone through two seasons have gradually formed their own style in the show, giving appropriate views and evaluations from different standpoints, and guiding the topic of the show is also very important, in the barrage, netizens called this "the best reality show observation room".
Sun Yi's "mouth replacement", Guo Caijie's empathy, Hu Yanbin's sobriety, Qian Zhe's growth, Yi Lijing's sharpness, and the professional perspectives of Huang Zhizhong and Shen Yifei, etc., there are sensibility and rationality, substitution and thinking, urging the group to speak on behalf of the audience from the perspective of the bystander, which can play a role in threading the needle, enlivening the topic, and triggering emotional resonance.
The second is the co-construction of the national topic field, which provides acceleration for the content to go out of the circle. Discussions on topics inside and outside the venue can only be fermented to a larger scale, triggering nation-level discussions to accelerate the out-of-the-loop of the program, from the wave of divorce topic discussions in the WeChat ecology to a series of activities such as roundtable forums, theme essays, and resonance and good questions held in conjunction with Zhihu; and then to the long-term comprehensive operation in Xiaohongshu Station, frequent explosive articles; Douyin, the emotional orientation and character orientation in the B station created content, etc., and worked together to build a national topic discussion field for "Goodbye Lover 2", which accelerated the content of "Goodbye Lover 2" out of the circle.
Finally, there is online and offline resonance to create a relay for the long-term program IP. It is reported that at the end of "Goodbye Lover 2", the program team and Xiaohongshu held an interactive exhibition with the theme of "no one should be an island" offline, which was launched on the occasion of Valentine's Day, which well undertook the closing heat of the program, and also greatly continued the discussion of the program, and relayed to amplify the vitality of content IP.
Entering 2023, the domestic economy and national sentiment are ushering in a moment of repair and rebound, people need more high-quality content to enrich their spiritual life, the success of "Goodbye Lover 2" out of the circle not only meets the user's entertainment content consumption needs, but also forms a set of content production, dissemination, breaking the circle path, to the content industry injected large-scale replication power.