Everyone may have found that although the Beijing Auto Show, which was originally scheduled for April, has been postponed, many new energy vehicles are still piled up in April, including many new products from various traditional brands. The May Day holiday is here again, I wonder if you have any plans to see these new cars? In this issue of "New Energy of the Week", we will focus on the recent new movements of traditional brands.
Just some time ago, Mercedes-Benz and BMW have made big moves, after the launch of EQS SUV and i7, these two German giants have completed the layout of a new generation of pure electric flagship models. Whether they can start a wishful thinking, relying on Mercedes-Benz EQS/EQS SUVs and BMW i7/iX, to achieve the domination of the million-dollar high-end electric vehicle market remains to be seen, but from their new technology and new model research and development speed in the past two years, it is indeed full of confidence.
In the past few days, it is undoubtedly showtime that belongs to the Japanese brand - Honda and Toyota have successively released and announced the information and price of the new generation of pure electric models (pre-price). Nissan opened the "blind booking" without disclosing too much configuration information, which is undoubtedly a test of the appeal of the current Japanese product brand.
If you look at the Honda e:NS1/e:NP1, Toyota bZ4X, and Nissan Ariya together, you'll find a few interesting things.
First of all, according to their current body size data, the Honda e:NS1/e:NP1 has a wheelbase of 2610mm, positioned as a small SUV; Nissan Aria has a wheelbase of 2775mm, and the wheelbase is slightly longer than the Jun, positioning it as a compact SUV; and the Toyota bZ4X has a wheelbase of 2850mm, and the wheelbase has even been aligned with the Highlander.
I don't know if this is a coincidence, the "first bomb" new cars of the three major Japanese brands are not only SUV models, but also the market positioning is perfectly staggered from each other, avoiding the situation of internecine killing in the Japanese camp.
Honda's e:NS1/e:NP1 is decent in terms of power, endurance and intelligent interconnection technology configuration, but it still focuses on emphasizing Honda's advantages in driving pleasure, constantly telling everyone: Even if I am electrocuted, I will return as a teenager, still the young, hot-blooded Honda.
As for Toyota's bZ4x, the appearance and performance parameters are not very avant-garde, but they are already quite aggressive for Toyota. You may laugh at its four-wheel drive dual-motor version of the 100-kilometer acceleration of only 6.9 seconds, may be the slowest acceleration of the electric car at the same price; you may feel that the low-end eight-book central control screen is still far from our expectations, but this time Toyota has unexpected innovation and competitiveness in other aspects that are not easy to see.
For example, the battery durability that is easy to ignore. Toyota's official statement is that it was designed with a development goal of 90% battery capacity retention rate for 10 years. At the same time, the solar dome is also a certain degree of relief from endurance anxiety and some of nature's electricity. Even that special-shaped steering wheel, in fact, under the blessing of the online control steering system and the variable steering ratio, the steering wheel achieves a rotation angle of plus or minus 150 degrees, which can quickly achieve steering and U-turn.
The information about Nissan Ariaya is relatively limited, in the official disclosure of the pre-sale poster, it seems that the various design elements of the exterior and interior and the large space inside the car are still emphasized, is this routine the most comfortable "electric sofa" of the same level? However, if you refer to Ariya's price in foreign countries, directly converted down, the price may be higher than the Toyota bZ4X. I don't know if the domestic version will have surprises?
In addition, this time Toyota and Honda also changed their past practices in the fuel vehicle market, and did not let their two joint ventures have too much difference in products, and the naming is highly similar or even completely unified. Obviously, this time, both Toyota and Honda realized that now is the key time to join hands to "make a difference".
Of course, this may also refer to some of the experience of the Volkswagen brand in operating ID. series models in China.
I looked through the sales figures of new energy vehicles in March, and several electric vehicles of FAW-Volkswagen and SAIC-Volkswagen sold nearly 14,000 units, which is also a good result.
Do you think that the Japanese top three will have an impact on the Volkswagen ID series?
Or it is precisely with honda and Toyota that the Smart brand has stepped into a new era of the new electric vehicle smart genie #1 has a higher degree of attention. The pre-sale price and parameters of 190,000-230,000 yuan have been revealed, and countless young ladies and sisters have received real incense warnings.
Mercedes-Benz designed, Geely contributed, based on geely SEA vast architecture to build. Fingers crossed, this smart elf #1 can also be regarded as the same brother of Extreme Kr 001.
The round and cute style of smart genie #1, coupled with the wheelbase of 2750mm and the endurance of 560km under CLTC conditions, seems to attract more attention from consumers than the Honda e:N and Toyota bZ4X, which are also around 200,000 yuan.
But in any case, even after the traditional brand is fully electrified, the design concept or brand gene can still continue, so that users who once liked their brand fuel vehicles can still find their former shadow and pursuit on the new electrified car. This is really not necessarily a bad thing, after all, the penetration rate of domestic new energy vehicles is now in the early 20% of the year, and there are still quite a few fans of traditional brands who have not yet shot.
Rather than resting on their own strong comfort zones, traditional brands are gradually finding their way. Their battle with new forces is no longer just a simple book data, but a familiar and constantly surprising sense of happiness on the product.
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New energy for a week
by Wei Xiyu Chen Zhihao