On April 25, Honda held an e:N brand night event with the theme of "Reinventing EVs". From the theme of this event, it can be seen that Honda is riveting enough to release a wave of energy in the EV field this time, and this "first wave" is e:NS1 and e:NP1.
Regarding Honda's two pure electric new cars, they have been shared with you before, and they have performed well. Behind the product, I believe more people are curious, as a highly influential traditional car brand, how should Honda "reshape" the EV in the face of the new forces of car manufacturing that are gradually maturing?
Without policy push, how can we move forward?
According to incomplete statistics, there are more than 600 registered new energy vehicle enterprises in China. Behind the sudden concentration of such a large number of car manufacturers is mainly policy promotion. This is also a big reason why with the decline of new energy vehicle subsidies, there are fewer and fewer new energy vehicle companies.
With the complete termination of the subsidy policy for the purchase of new energy vehicles in 2023, new energy vehicle companies that want to "fish in muddy waters" will inevitably have no development opportunities.
The cancellation of subsidies is not only a huge impact on the new forces of car manufacturing, but also a huge challenge hidden behind Honda, which has only begun to lay out pure electric vehicles. This also means that Honda wants to make a breakthrough in pure electric vehicles, and can only focus more on the technology and products themselves.
However, fortunately, from the current product experience, whether it is Dongfeng Honda e: NS1, or Guangqi Honda e: NP1, compared with the pure electric products of the same level of joint venture brands, there are places worth affirming, such as the inheritance of driving fun.
However, compared with new forces, the advantages of traditional car companies can sometimes become an obstacle to their transformation. For example, we all know that the development system of traditional car companies is relatively perfect, which is very advantageous for mature product development, but it has become advantageous and conetical to the development of pure electrical products.
The so-called "benefit" means that the products of traditional car companies are often relatively more mature and the quality is more reliable, but the disadvantage is that in the early stage of transformation, their product development cycle is too long, which can easily lead to product disconnection.
For example, 5 years may not be enough for many traditional car companies to develop a new car. For the rapidly developing pure electric vehicle market, great changes have taken place in 5 years.
For example, in 2017, the endurance of mainstream pure electric vehicles in China was generally 300 kilometers, and now most pure electric vehicles have exceeded 500 kilometers.
Therefore, for Honda, which has only begun to lay out pure electric brands now, it must have absolutely advanced product planning and technical foresight. This also shows from the side that Honda has made sufficient preparations in this regard, so the future Honda pure electric products are more worth looking forward to.
What are the advantages of honda EVs?
The advantages of Honda pure electricity boil down to the following aspects.
As a car brand with more than 70 years of car manufacturing history, Honda has a very rich experience in car manufacturing and a good team foundation.
Having a foundation means that the quality of the product can be guaranteed. A car has thousands of parts, from research and development to manufacturing, it requires experience, but also needs a team, and these are all hondas that it is good at.
The second is the technical background, as a Honda that is known for its technology, its advantages in this regard are very obvious.
For example, Honda's skills in power adjustment, many small partners believe that the power of pure electric vehicles can not talk about adjustment. Because compared with fuel vehicles, the power structure of pure electric vehicles looks very simple, as long as it is fast enough.
But in fact, it is not, and the adjustment of electric vehicles is also very elaborate. For example, the speed regulation range, speed, starting torque, dynamic braking and energy feedback of the driving motor, including the dynamic inertia brought by acceleration and deceleration, whether it is easy to cause motion sickness, etc., are very tested.
Some time ago, the test drive e: NS1, can clearly feel its power release curve, and many pure electric vehicles are different, very linear, and very close to the feeling of large-displacement self-priming engines, and even do not forget to provide sound wave compensation to ensure the comfort and fun of its driving.
All of this is enough to show how preciseLy Honda's control over user needs and preferences is.
Finally, let's talk about intelligence, although the current pure electric products of Honda are indeed not enough to suppress the new forces of car manufacturing in terms of intelligence. However, compared with many traditional car companies, Honda still has certain advantages in this regard, especially in the function experience of the central control screen, not only adhering to the tradition, but also bringing innovation that conforms to the characteristics of users.
For example, its central control of the large screen partition design, including Honda equipped with Honda Honda Honda's Honda sensing safety super sense system, compared to most of the traditional car companies' intelligent safety assistance system, the sense of experience is better.
According to the brand night activity, it can also be seen that Honda puts "wisdom" in the first place of the e:N brand, and has its own independent thinking and planning, including higher-level intelligent driver assistance systems, more dimensional AI interactions and so on.
In fact, the advantages of Honda pure electricity can finally be summarized as two words "brand", and the H standard is a gold signboard. Whether it is the brand reputation or the driving control enjoyment brought by Honda, it is Honda's obvious advantage in pure electric.
Write at the end
Recently, the Internet asked about "who can laugh to the end of traditional car companies and new car-making forces?" "The discussion on this issue is becoming more and more intense, and everyone's views are different.
From the current environment, whether it is facing the certain trend of "subsidy termination", or facing the suspension of production and work caused by some force majeure factors, as well as facing the bottleneck period of product pushing, it is exposing the disadvantages of new car-making forces.
On the other hand, Honda or some other traditional car companies are now turning the bow of the ship, and although the turn of the big boat is slow and difficult, once the direction is adjusted, the power it contains should not be underestimated.
Who can laugh to the end is difficult to determine, but this contest must be very exciting.