#头条创作挑战赛#
Anyone who knows the industry knows that OnePlus in the early days is actually the main flagship market, and the OnePlus mobile phone at that time, because there is no shackle of cost performance, is relatively aggressive in pricing, so it is also more attentive in terms of configuration, taking pictures, performance, screen, workmanship, etc. However, due to the fierce competition in the industry, it was later merged into OPPO and became a sub-brand of OPPO.
Perhaps in order to enhance the competitiveness of the product, OnePlus's product line positioning has also changed significantly, in addition to being a flagship model, more energy is still on mid-range cost-effective mobile phones, such as OnePlus Ace 3 launched this year, in fact, it is a product specially created to benchmark Redmi K70, Honor 90 GT, iQOO Neo9 and other models. Because the OnePlus Ace 2 Pro was launched last year. After the emergence of these competitors, there is a clear threat to competitiveness.
In order to get rid of this predicament, in January this year, OnePlus launched the OnePlus Ace 3, although it is an iterative model, but from the perspective of configuration, it is not much different from the OnePlus Ace 2 Pro compared to the core experience, but it has been upgraded in some details. But its price is much closer than OnePlus Ace 2 Pro, 12GB+256GB is priced at 2599 yuan, and 16GB+512GB is priced at 2999 yuan.
Compared with OnePlus Ace 2 Pro, OnePlus Ace 3The main change is that the middle frame has become an aluminum alloy, the texture performance is better, and the screen has also been replaced with BOE's new X1 material, the size has been increased to 6.78 inches, achieving better picture quality, the peak brightness has been achieved4500nit, and the choice has been made in terms of battery life, adding a 5500mAh large-capacity battery, but the charging power has been reduced to 100W.
Considering that the configuration of this mobile phone and OnePlus Ace 2 Pro have the problem of homogenization, the purchase cost will naturally not be too high, so, in the case of the price reduction of competing products of other friends, OnePlus has also become more aggressive, and has lowered the entry threshold of the machine many times, and now on the e-commerce platform, 16GB+512GB version, only more than 2500 yuan can be obtained, 12GB+256GB standard version, it is as low as 2255 yuan.
Although the price gap is not very large compared to the competition, from the perspective of experience, the purchase value of the OnePlus Ace 3 has also increased significantly. As the price gap with the newly released OnePlus Ace 3V is getting smaller and smaller, it is obviously more cost-effective to buy this phone. After all, in terms of configuration, the OnePlus Ace 3V is quite inferior.
This phone uses a better curved screen design, although the camera has not changed much, it is still IMX890, but it still supports OIS optical image stabilization, and the Snapdragon 8 Gen2 chip is equipped with more stable gaming performance compared to the Snapdragon 7+ Gen3. OnePlus Ace 3 said that the ultra-thin screen fingerprint, large-volume X-axis linear motor, independent display chip and other functions are also not available in OnePlus Ace 3V.
What's more, OnePlus Ace 3 has a more refined workmanship, with a metal middle frame and a glass back, which can give people a more advanced feeling, and the combination of 100W fast charging and a 5500mAh large battery is almost a "0 gap" compared with OnePlus Ace 3V. Therefore, after the price reduction, it is naturally more cost-effective to buy OnePlus Ace 3. What do you think about this?