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Can't hold back, straight six or into the last generation of internal combustion engine, Mazda's high-end still how to play?

Mazda, a long-standing "restless element", seems to have begun to be unable to bear in the process of promoting global electrification. Recently, Mazda executive Joachim Kunz revealed in an interview with foreign media that the latest generation of inline 6-cylinder engines is likely to be the brand's last generation of internal combustion engines. What ? Is it clear that this generation of inline six-cylinder engines is just beginning to be ready to be applied to mass production models, and is it about to start to compromise?

Can't hold back, straight six or into the last generation of internal combustion engine, Mazda's high-end still how to play?

People who pay attention to Mazda must be very clear that this brand has always been in a maverick posture in the market survival, it only pleases 2% of users, others are engaged in turbines, small displacement, and even three-cylinder engines, it is also studying rotors, naturally aspirated, compression engines, others are pursuing long wheelbase large space, it is for the soul design, man-horse integration control or sacrifice the rear space. Others have come a long way in the field of electrification, and they are still pounding the internal combustion engine and pulling out an in-line six-cylinder engine.

This dedication to technology, the ultimate pursuit of design, and the attitude of going against the market trend are important reasons why many people believe in Mazda.

Can't hold back, straight six or into the last generation of internal combustion engine, Mazda's high-end still how to play?

Mazda has previously disclosed that it wants to transform into a high-end luxury brand, and one of the important supports for the transformation of high-end is undoubtedly its new inline six-cylinder engine and rear-drive platform.

The new CX-60 launched this year is Mazda's first high-end product, which is based on the rear-drive platform, achieving a 50:50 gold counterweight ratio, and using 2.5L plug-in mixing technology and 3.0L six-cylinder e-SKYACTIV X gasoline naturally aspirated engine + 48V light mixing system, while there is also a 3.3L six-cylinder e-SKYACTIV D diesel version, this product has not yet been introduced to China, but its overseas price has reached more than 360,000 , benchmark bmw X3.

Can't hold back, straight six or into the last generation of internal combustion engine, Mazda's high-end still how to play?

Although the initiative to abandon the internal combustion engine is actually understandable, the world is advocating the development of new energy, various policies are not so friendly to fuel vehicles, and new energy models continue to seize the market share of fuel vehicles.

Mazda's sales in the market today are not optimistic, and last year's report showed that the car company's sales fell by 9.3% in 2021, with a loss of 31.7 billion yen. In the future, there will be more consumers leaving the ranks of fuel vehicles, and the cake of fuel vehicles will become smaller, in this case, Mazda can divide less, so the development of electrification is also very urgent.

Can't hold back, straight six or into the last generation of internal combustion engine, Mazda's high-end still how to play?

And Joachim Kunz also mentioned that Mazda's 3.3L six-cylinder e-SKYACTIV D diesel engine can meet the more stringent Euro 7 emission standards in the future, and the technology is very advanced, so there may be a long period of sale in the future.

But then again, Mazda is now lagging behind in the field of new energy, and now it has given up the field of internal combustion engines, how to go in the future high-end road?

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