Affected by the epidemic and the shortage of spare parts, the car market has not returned to normal. Recently, the Association of Automobile Manufacturers released the latest retail sales statistics, the cumulative sales of 4.915 million vehicles from January to March, down 4.5% year-on-year, the performance is not optimistic. So, what is the situation of the luxury car market? Let's take a look at the sales list of high-end cars (guidance prices of more than 300,000 yuan) released by the Association of Passengers.
BMW 5 Series wins, 3 Series down nearly 10% year-on-year
As we all know, the sales of high-end cars are basically monopolized by BBA brands. Among them, BMW's 5 series won the first place in the first quarter list. Approximately 47,400 units were sold from January to March, up 5.3% year-on-year. The average monthly sales volume is close to 16,000 units, which is quite good.
The manufacturer guidance price of the 5 series sedan is 428,900-55.19 million yuan, and the charm of the product lies in the combination of business and sportsmanship just right. The shape adopts BMW's family design language and is favored by many consumers. Although the wheelbase has been lengthened, the side of the body is still not cumbersome.
The powertrain is powered by BMW's classic 2.0T engine, which has a maximum power of 252 horsepower. When matched to an 8AT gearbox, it has a strong power output.
The BMW 3 Series sold 43,100 units in the first quarter of this year, down 9.6% year-on-year. Although sales have declined, the amplitude is not large compared to competitors at the same level. The 3 Series has always been known as the driver's car, and it performs well in terms of handling. After domestic production, even if the body is longer, it still has good athletic performance, which is why it can be favored by so many consumers.
Mercedes-Benz E-Class has sold about 43,000 units, and the C-Class still needs to be upgraded
As the inventor of the car, Mercedes-Benz is also a car brand that many consumers dream of. As can be seen from the list, the Mercedes-Benz E-Class achieved the second position in sales, with 43,195 units sold from January to March, an increase of 1.9% year-on-year. In the environment of the shortage of automotive chips, the performance is quite good.
Among medium and large cars, the product strength of Mercedes-Benz E-Class is more comprehensive. The appearance looks relatively stable and can well meet the needs of business reception. In addition to the lengthening of the body, it also adds a lot of luxurious configuration to the rear seat, and its riding experience has certain advantages in the same level.
In contrast, the Performance of the Mercedes-Benz C-Class is much inferior. Only about 25,000 units were sold from January to March, down 40.1% year-on-year. The reason for the decline in sales is that xiaobian guesses that it is related to its power system.
The new generation of the C-class is equipped with a 1.5T turbocharged engine, although the parameters are not weak, but compared to the 2.0T engine commonly equipped with competitors, there are still disadvantages. Of course, in terms of engines aside, the C-Class still has many highlights in terms of appearance and interior design, especially the large-sized central control screen, which is the same as the S-Class. In the later period, if a larger displacement engine can be introduced, it is believed that sales will rebound rapidly.
Production capacity is limited, and the sales of Audi brand cars are not optimistic
After bmw and Mercedes, the next thing is Audi. As can be seen from the list, the Audi A4L ranks fourth. From January to March this year, 37,051 units were sold, down 15.1% year-on-year. In terms of sales, it is not as good as the 3 series but better than the C grade.
As the earliest domestic luxury brand mid-level car, A4L has established an excellent reputation in the hearts of consumers. In particular, the model equipped with four-wheel drive has strong handling stability and is loved by many northern users. At present, A4L is at the end of the product cycle, and the preferential margin will be greater than that of competitors, which is suitable for consumers who pursue cost performance.
The higher-grade Audi A6L sold about 30,600 units in January-March, down 33.7% year-on-year. The reason for the large decline in sales is mainly due to the reduction of terminal discounts caused by limited production capacity.
As we all know, due to the impact of the epidemic and the tension of car chips, FAW Audi has been seriously disrupted in terms of model scheduling. In particular, the higher-level A6L is equipped with many automotive chips. Therefore, there are not many existing cars in 4S stores, and the terminal discount has shrunk compared with last year. For consumers, the drive to buy is reduced.
In fact, from the product point of view, the strength of A6L is still remarkable. Its high-end model is equipped with a 3.0T turbocharged engine with a maximum power of 340 horsepower and is equipped with a four-wheel drive system. In terms of driving control, it does not lose the same level of competitors.
Auto Network Review: The high-end car market showed a downward trend in the first quarter
In the high-end car sales ranking, in addition to the above 6 models, there are also second-tier luxury brands on the list. Among them, volvo S90 sold 6910 units, down 32.5% year-on-year; Hongqi H9 sold 6542 units, down 17.1% year-on-year; Cadillac CT6 sold 3627 units, down 30.2% year-on-year. The Jaguar XFL sold 1,754 units. Whether it is sales figures or year-on-year data, it is not optimistic. It can be seen that in the first quarter of this year, the sales volume of the high-end car market generally showed a downward trend. What do you think of this sales list? Welcome to leave a comment.