Nowadays, when talking about the million-level executive-class luxury car, most people will think of it, perhaps only the Mercedes-Benz S-Class. Because the current market view, the entry-level model is really close to the "million-level" level of the model, the BBA is only mercedes-Benz S-class. In contrast, BMW's 7 Series and Audi's A8L have already fallen into the 700,000 level. Therefore, at least in terms of price, it has been quite different from the Mercedes-Benz S-Class.
However, if you often pay attention to the luxury car market, you will find that in fact, the three BBA companies are "feng shui rotation" most of the time, often "we sing your side to appear" situation. Today, too, it is. Even though the Mercedes-Benz S-Class has always dominated the D-Class market before, this pattern may change. Because, the new generation of the 7 series is coming.
On the evening of April 20, the BMW brand officially launched a new generation of 7 series. As a D-class luxury sedan with a product history of up to 45 years, its arrival has undoubtedly had a considerable impact on the entire automotive market. However, this time the new generation of the 7 series, but because of the excessive changes, has attracted a lot of "controversy".
The most controversial place comes from design in the first place. As the flagship model of the BMW brand, the replacement of the 7 series also has the role of a "weather vane" for the brand interior, which can be said to be a matter of great importance. The new generation of the 7 series unveiled this time has a huge change in appearance. The oversized double kidney intake grille and split headlights, relying on these two points alone, the new generation of the 7 series is shocking enough. For a time, netizens had different opinions, but the voice of "appreciation can't come" is indeed endless.
If I let me evaluate, maybe I feel the same as everyone else, under the alternation of the new and old eras, the exaggerated changes presented by designers do make us ordinary people feel a little aesthetically difficult. However, I have no doubt about the prowess of designers of such top car brands. Just like this generation of Mercedes-Benz S-Class, it was also shelled when it first appeared. But now, sales are slowly proving that aesthetics can be led. This generation of 7 series, I believe that soon will also become the "true fragrance" series in everyone's mouth.
Of course, in my opinion, this is not the point, whether you think the new generation of 7 Series looks good or not, you can't deny that BMW has found a way to "overtake". Looking at the previous S-class and 7 series, it has always been a friend and foe, and at that time, the 7 series was still trying to run all the way on the road of "luxury", trying to catch up with the S-class. As it turned out, the effort was fruitless. In the field of luxury and honor, the S-class is still unique.
So, as you can see from the new generation of the 7 Series, BMW's designers clearly no longer intend to continue this route. Instead, it set its sights on the avant-garde, the technology. First of all, in terms of power, it can be seen that as a new era product, the new generation of 7 series has launched a pure electric version of the i7 and a fuel version of the 7 series at the same time, which is the first time in the BBA. Secondly, at the technical level, the new generation of 7 series also has many highlights, such as Rolls-Royce's same electric door, curved dual screen, iDrve 8 system, crystal interactive atmosphere lights, rear high-definition 8K super-size screen and other configurations, which are currently on the market.0
Conclusion: Overall, the New Generation 7 Series is a work of subversion of the times. Perhaps, you can't accept its big-forward design for the time being, but you must also admit that this is the definition of the flagship luxury car of the new era. Believe it or not, and as I walk, I guess the next generation of S-Class will be even more exaggerated than it.