Recently, some media reported that because the capital chain was broken, Yundu Company began to stop production in February 2022. The assessment believes that the national subsidy and local subsidy in the new energy automobile industry have decreased year by year, and the subsidy income has a significant impact on the operation of Yundu Company and is difficult to predict. In this regard, Yundu Automobile related people responded to the media: "We stopped production mainly because of battery problems, and now the new supply has been determined, and it is expected to resume production in two months." "
Under the blow of the global epidemic, new energy vehicles are generally facing capital chain and supply chain crises. Many new energy vehicle brands have frequently been exposed to work stoppage and suspension. On the one hand, all walks of life have entered the field of new energy vehicles, on the other hand, "Wei Xiaoli" has exploded problems such as price increases, suspension of production, and layoffs. There are still many new energy car manufacturers like Yundu who have fallen into huge losses, and there is still a need to resume production for new energy vehicles that are in a huge loss and difficult to make a comeback in the short term?
The suspension of the production of Yundu Automobile has sounded the alarm bell for new energy vehicles
With the fading of the tide of new energy subsidies, many new energy vehicle manufacturers, especially the earliest new force car companies, are also facing severe survival pressure because of the lack of competitiveness of their own models, and even directly go bankrupt and stop production.
A few days ago, Haiyuan Composites issued an announcement that the company deliberated and passed the "Proposal on the Proposed Transfer of equity in the participating company", and transferred 11% of the shares held by Yundu New Energy Automobile Co., Ltd. to Zhuhai Yucheng Investment Center Limited Partnership, with a transfer price of 22 million yuan. After the completion of this transaction, the company will no longer hold the equity of Yundu Company.
According to public information, Yundu Automobile was established on December 4, 2015, of which Fujian Automobile Industry Group Co., Ltd. invested 351 million yuan, accounting for 39% of the shares; Putian State-owned Assets Investment Co., Ltd. contributed 310 million yuan, holding 34.44% of the shares; Liu Xinwen contributed 140 million yuan (holding 15.56%); Fujian Haiyuan Automation Machinery Co., Ltd. invested 0.99 billion yuan (11% shareholding).
The announcement disclosed that Yundu Automobile's revenue in 2021 was 67.7632 million yuan, with a loss of up to 213 million yuan; the revenue in the first three months of this year was only 6.6025 million yuan, and another loss was 55.7136 million yuan. At present, due to the break of the capital chain, Yundu Company began to be in a state of suspension in February 2022.
With the continuous intensification of competition in the new energy vehicle market, the time left for Yundu Automobile to save itself is limited. At present, Yundu Automobile, which is caught in the predicament of suspension of production, huge losses and insolvency, if there is no external funds to continue to "transfuse blood", its follow-up operations may face greater challenges. The suspension of the production of Yundu automobile also sounded an alarm bell for the field of new energy vehicles, no matter which new energy car manufacturing company if the product does not have obvious competitive advantages in terms of endurance, power and configuration, it is best not to easily enter the new energy vehicle, once the problem is very easy to fall short.
How can new energy vehicles that have fallen into huge losses make a comeback?
According to media reports, Yundu Automobile was founded in 2015, and released its first model in 2017 - a small pure electric SUV "Yundu π1", and the data shows that the net loss of Yundu Automobile from 2017 to 2020 was 0.95 billion yuan, 138 million yuan, 177 million yuan and 204 million yuan, respectively. In 2021, the revenue was 67.7632 million yuan, the loss reached 213 million yuan, and the production was stopped in February 2022.
The loss of Yundu Automobile is only the tip of the iceberg where new energy vehicles fall into a money-burning war and lose money.
In the past three years, the cumulative loss of zero-run cars is 4.374 billion yuan, and according to the company's expectations, the loss will continue in 2022. Zero-run cars with losses of more than 4 billion yuan are still on the edge of the cliff.
BAIC BJEV lost 11.7 billion yuan in two years, and this domestic pure electric vehicle company, which has been elected as the top seller for seven consecutive years, is now facing the risk of delisting.
Multiple cases have shown that the losses of new energy vehicle manufacturers are not isolated cases, and most face the same problems.
In 2021, Xiaopeng Automobile's total revenue was RMB20.988 billion, an increase of 259.1% compared with RMB5.844 billion in the same period of 2020. However, the net loss in 2021 was $4,863 million, compared to a net loss of $2,732 million in 2020. Net loss increased by 78% compared to the same period in 2020.
On March 25, NIO released its 2021 annual financial report showing that NIO delivered 91,400 new cars in the whole year, an increase of 109.1% year-on-year; during the period, the company's operating income was 36.136 billion yuan, an increase of 122.27% year-on-year; the net loss was 4.02 billion yuan, narrowing by 24.3% year-on-year.
Not all swans are black. Black swans are in danger, but white swans are well fed. Not all new energy vehicles are not profitable. Compared with many loss-making new energy manufacturers, BYD's profitability is rising.
ACCORDING TOD's production and sales report, the production of new energy vehicles in March was 106,700 units, an increase of 396.27% year-on-year; Sales were 104,900 units, up 333.06% year-on-year. In 2022, the cumulative output of new energy vehicles was about 287,500 units, an increase of 416.96% year-on-year; Sales totaled approximately 286,300 units, up 422.97% year-on-year.
There is no harm without comparison, new energy vehicles are still promising, after all, it is the trend of energy conservation and environmental protection, but in the process of technological development, there are still some problems such as time-consuming and costly research and development, slow innovation, and poor user experience.
After the dividend period of government subsidies, the new energy vehicle market may gradually return to rationality. So, how can new energy vehicles that have fallen into huge losses make a comeback?
first. Iterative technology to optimize products and master the core competitiveness of technology.
For new energy vehicles, the market for new energy vehicles is now full of flowers, the technical level of each company is different, and in the same price, who has good technology will naturally gain high consumer recognition, which can promote the sales of their cars. In the traditional automobile field, the core is the engine and gearbox, and these key core technologies are in the hands of the giants of the old capitalist countries such as Japan, Germany, and the United States. New energy vehicles are different, his core technology is the power battery. Cruising range is also a key indicator of priority for many new energy car owners, so how to improve the efficiency of new energy vehicles and improve the mileage will become the core competitive point of the car.
second. Save the source, reduce costs, and integrate the industrial chain.
For pure electric vehicles, the cost of the vehicle includes the cost of the vehicle's three electricity, manufacturing costs, etc., in order to achieve their own profitability, in the supply of parts and partners can be selected, to pure electric vehicle ternary lithium battery as an example, the battery occupies half of the cost of the vehicle, and the price of the same lithium iron phosphate battery is lower than the price of ternary lithium battery, the same battery can save at least half of its cost. Or you can also take the way of joint development with relevant car companies and supporting manufacturers to reduce the cost of their own research and development.
third. Do a good job in after-sales service, especially the core components.
The car is an industrial product, so it needs the support of after-sales service, and the quality of after-sales service is also linked to the repurchase rate, and even the former "brother" BAIC New Energy in the new energy market is far from enough at this point. Looking at the complaint platform, the complaints of individual users about BAIC BJEV are mainly power battery failure, steering system failure, power disappearance, inaccurate mileage, etc., and these problems are concentrated in key parts of the car. In addition, many users also feedback that there are problems in after-sales service, such as no claims, poor technical maintenance personnel, incomplete original car supporting, poor quality of accessories, etc. In order to do a good job in word of mouth, new energy vehicles must do a good job in after-sales service, especially the service of core components.
Yang Shengbing, an autonomous driving expert and associate professor of Wuhan University of Technology, also said: "The earlier batch of new energy vehicle manufacturers in China belong to the early layout of the action faction, and the state has always had policy support, but new energy vehicles are affected by batteries, control system maturity, industry resource integration, technical teams, marketing, funds and other aspects, and it is not necessarily good to get up early." ”
Uncompetitive new energy vehicle companies are bound to be eliminated in this round of reshuffle, in fact, many car companies have encountered difficulties. More than a dozen companies, such as Changjiang Automobile, Qiantu Automobile, Singularity Automobile and Luchi Automobile, have been exposed to the news of arrears of employee salaries or arrears of payment, and some have even announced delisting. Crisis-ridden, foggy losses shrouded under the new energy car manufacturing company is not only Yundu, the entire industry is about to face a major reshuffle. If you ask the new energy vehicle manufacturers with huge losses, do they want to make a comeback? It still depends on whether it has a core competitiveness that is superior to the market. Of course, even car brands with competitive advantages may not be able to save themselves to achieve a gorgeous turn, and the big waves fade to know who is swimming naked.