As we all know, the development trend of many new power brands in the new energy vehicle market is getting better and better, and the models of Weilai, Ideal, Xiaopeng, Nezha and other brands have been liked by many consumers. Unfortunately, some people are happy and some people are sad, but Yundu Automobile has been exposed to news such as broken capital chain and suspension of production. You know, the strength of Yundu Automobile once far exceeded that of a number of new force car companies, and the resources in hand were once stronger than Wei Xiaoli. This can't help but make people wonder, how did Yundu Automobile go from excellent students to decline? Is there still a chance to surpass in the future?
Win at the starting line, lose on the way
At present, Yundu Automobile is already a marginalized brand, but 7 years ago, the strength of this car company made most new power brands envious. This is a brand born in 2015, the background is very strong, when the four major shareholders are Fujian Automobile Industry Group Co., Ltd., Putian State-owned Assets Investment Co., Ltd., Liu Xinwen and Fujian Haiyuan Automation Machinery Co., Ltd. (later renamed Haiyuan Composite), that is to say, Yundu Automobile is a new force car company with a state-owned background.
Not only that, Yundu Automobile is still one of the few car companies that has mastered the dual qualification of car manufacturing, and even at the beginning of the establishment of the brand, it has the ability to establish a whole system of research and development, technology, production, sales, after-sales and so on. Compared with other new force car companies, Yundu Automobile is a brand born with a golden key.
Yundu Automobile pushed the speed of new cars very fast, in 2017 to bring the first small SUV Yundu π1, and began to deliver successively, in a down-to-earth way to build the car and complete the delivery, looking more reliable than other PPT car-making new force car companies, and therefore, Yundu Automobile won the recognition of many consumers that year, the total sales volume in 2018 reached 9300 vehicles, becoming the pure electric vehicle brand second only to Weilai in the new forces of car manufacturing.
But the good times are not long, after 2019, the market performance of Yundu Automobile has gradually declined. The data shows that in 2019, 2020 and 2021, the number of new vehicles in Yundu Automobile was 637, 1679 and 1499 respectively. From January to February this year, yundu car sales were only 516.
Corresponding to the decline in sales, the net loss of Yundu Automobile from 2017 to 2021 was 0.95 billion yuan, 138 million yuan, 177 million yuan, 204 million yuan and 213 million yuan, respectively, and the first quarter of this year was also a loss of 56 million yuan. It can be seen that the loss of Yundu Automobile is getting larger and larger every year.
Perhaps it is that there is little hope that Yundu Automobile will turn over, and the shareholders have also changed, and Haiyuan Composite will hold 11% of the shares of Yundu New Energy Automobile Co., Ltd. and transfer it, completely giving up the equity of Yundu Company. At the same time, Haiyuan Composite also exposed the problems existing in Yundu Automobile, such as the increasingly serious loss situation, the broken capital chain, and the suspension of production.
However, for the information exposed by Haiyuan Composite, Yundu Automobile's response was: "The main reason for the suspension of production is the battery problem, and now the new source of goods has been determined, and it is expected to resume production in two months." As for whether the capital chain is broken, Yundu Automobile has no response. What is certain now is that Yundu Automobile has not yet heard from the resumption of production.
There may still be opportunities to change the product strategy
Yundu Automobile has fallen from the head brand of the new force in that year to the edge of being eliminated by the market, for many reasons. First of all, from the perspective of product positioning, Yundu Automobile has only launched three models, including two small SUVs of Yundu π1 and Yundu π3, as well as Yundu V01L mini-vans, and the price of each model is between 100,000 yuan and 150,000 yuan. This is the most competitive price range, but also the world of compact cars, and Yundu π1 and Yundu π3 are not dominant in terms of space practicality, configuration, brand reputation, etc.
Although Yundu Automobile achieved relatively good sales results in 2018, it has a certain relationship with the three-year repurchase plan launched by Yundu Automobile, when Yundu Automobile launched a three-year repurchase plan in order to eliminate consumers' concerns about the subsequent value preservation of new energy vehicles, indicating that users can submit a written repurchase application after using the vehicle for three years, and Yundu will repurchase the vehicle at 50% of the transaction price when the user buys the car. With this repurchase plan, Yundu Automobile quickly obtained initial recognition from the market.
However, with the passage of time, the quality problems of Yundu automobiles have gradually been exposed, and Yundu π3 has only obtained two stars in the third batch of crash tests of C-NCAP in 2018, becoming the first two-star model after C-NCAP China Automobile Research Institute implemented the 2018 version of the crash rules. The C-NCAP Automobile Research Institute is a five-star wholesale department in the minds of the Chinese people, and the results of Yundu π3 are really unacceptable. In addition, in 2019, Yundu π3 spontaneously combusted in Nanning, Guangxi, and the cause of the fire was suspected to be damaged by the battery pack. Although Yundu Automobile said it would issue an investigation statement, the results of the investigation have not been announced so far.
Obviously, in the case of no advantage in product strength and frequent explosions of quality control, Yundu Automobile will gradually lose the trust of consumers, and the final result is a decline in sales.
So, can the future Cloud Degree car still climb up?
Let's first look at the long-cherished wish of Yundu Automobile, which earlier expressed its hope to rank among the top three domestic pure electric vehicle brands in 2025 and participate in the global market competition on behalf of China's new energy. According to the downturn of Yundu Automobile, there are many difficulties in realizing the 2025 plan. But there is a certain possibility of changing the status quo.
In fact, in terms of the resources mastered by Yundu Automobile, it still has advantages over many new force car companies, if you can make full use of the resources around you and sink your heart to create the products that consumers need, you should have the opportunity to change the status quo, after all, the current micro-electric vehicle is also an outlet. Therefore, whether Yundu Automobile can climb up again depends on whether there will be capital injection in the future and how determined the reform is.
Yundu Automobile won at the starting line, but lost on the road. Now the competition in the new energy vehicle market is becoming more and more fierce, and the new and old forces are looking at this cake, which increases the difficulty of Yundu Automobile's turnaround. But God closes a door, will also open a window, for Yundu car, micro electric vehicles should be a good breakthrough, the future can laugh to the end, it depends on whether Yundu automobile has enough funds to change themselves.