Every time the wind outlet comes, it will inevitably attract many followers, among which there may be winners, but more are the runners of this era.
In the wave of new energy, we can feel the heroic posture of Wei Xiaoli, Nezha, Zero Run and other big waves after the sand, and we can see the decline of many new car-making forces such as the Yangtze River, The Future, Byton, Andelin. Recently, another unknown new power brand, Yundu Automobile, has also been rumored to be on the verge of "bankruptcy".
Haiyuan Composite, one of the shareholders of the original Yundu Automobile, recently said in the announcement of the equity transfer that due to the break in the capital chain, Yundu has been in a state of suspension in February 2022, and the annual net profit of the relevant companies is negative, and the loss situation is becoming more and more serious. At present, Haiyuan Composite has transferred 11% of the shares of Yundu Automobile in its hands to Zhuhai Yucheng, with a transfer price of 0.22 billion yuan, which can be described as a tearful "clearance" compared with the original investment of 0.99 billion yuan into the shares.
But Yundu Automobile obviously can not let the situation ferment, in response to this suspension of rumors, the official response said: "We stopped production mainly because of battery problems, now the new source of goods has been determined, is expected to resume production in two months." "However, for the current situation of the capital chain, there is no mention. It is reported that the net profit of Yundu Automobile last year was -213 million yuan, and from January to March this year, the total assets of Yundu Automobile were 1.652 billion yuan and the total liabilities were 1.682 billion yuan; the net assets were -30.7964 million yuan, which was insolvent.
Today's various downfalls cannot help but remind people of the second five-year plan proposed by the CEO of Yundu Automobile at the 2020 Yundu Strategy Conference - 2025 to rank among the top three domestic pure electric vehicle brands, representing China's new energy to participate in the global market competition. At that time, Yundu Automobile was actually exhausted, sales were always in a state of sliding on the ground, the market influence was useless, and only self-encouragement through shouting slogans was left, as well as paralyzing other investors. Now let alone the 5-year contract, even whether you can survive the "cold winter" of new energy vehicles must be said twice.
Yundu New Energy was established on December 4, 2015, and is also the first batch of new car-making forces to enter the track, with the identity of the "national team", Yundu Automobile has also become the first batch of domestic car companies to win the "new energy vehicle production license". While other new forces are still pulling sponsorship through "PPT car manufacturing", Yundu Automobile has completed the process of "research and development, delivery, and after-sales", and its first model, Yundu π1, reached 7343 units in 2018. This report card was definitely a leader in the field of new car-making forces at that time.
Unfortunately, due to the lack of staying power, with the rise of mainstream electric vehicles, Yundu Automobile's products do not have obvious competitive advantages in terms of endurance, sports and configuration, coupled with the singleness of the product, The glory of Yundu is as short as a flash in the pan.
Even if the product strength is weak, the key is that the safety and quality problems of their own products are also frequently thundered. Yundu Automobile's second product, π3, listed in 2018, became the first two-star car after C-NCAP China Automobile Research Institute implemented the 2018 version of the collision rules with the result of obvious bending deformation of the A-pillar with a result of 40%. In 2019, π3 spontaneously combusted in Nanning, Guangxi Province, and the fire location was located at the bottom of the rear of the vehicle, and the battery pack was suspected to be damaged. Although the official said that it would investigate the statement, the results of the investigation never appeared in the public eye.
In terms of technology and new products, Yundu Automobile has said that it will launch a new generation of intelligent modular platform and the first model of the platform, but according to the current progress, Yundu is likely to miss the appointment. And to pin our hopes on the future on the two "obsolete" models with no highlights to speak of, π1 and π3, there is obviously no chance of success.
There is no brand story to come to hand, no products and technologies to talk about, and even the relationship with consumers has made Yundu Automobile a mess. In 2018, in order to eliminate consumers' concerns about the subsequent preservation of the value of new energy vehicles, Yundu Automobile launched a "three-year repurchase plan", in which users can submit a written repurchase application after using the vehicle for three years, and Yundu will repurchase the vehicle at 50% of the transaction price when the user buys the car.
With this repurchase plan, Yundu Automobile quickly obtained initial recognition from the market. However, out of the mix, in the end is to be returned. After the "expiration of the three-year period" last year, a large number of users began to "repurchase applications", when Yundu Automobile has long been different from the past, with dismal sales and tight funds. So there were car companies to take the car back, but they did not pay for it for a long time, as short as two or three months, and as long as half a year. It is reported that at present, some car owners have begun to prepare for prosecution and protection of rights.
Shopping malls are like battlefields, whether consumers or investors, for their own interests, most of them will throw an olive branch to the strong. Yundu automobile, which is insolvent and has no hematopoietic ability, has obviously reached the critical line of being abandoned by the times. How to regain the understanding and recognition of the market in a limited time has become the key to the "life and death" of Yundu Automobile.
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