Since the country vigorously developed new energy vehicles, new car-making forces have sprung up like mushrooms, many of which have developed into well-known brands in just a few years, and the market value has exceeded many traditional car companies that exist for tens or hundreds of years, but there are also new forces that spend huge sums of money to build cars, hoping to become China's Tesla, and eventually like a meteor, a brand conference has been opened, and finally only a "PPT feast" has been left to people. For example, Yundu New Energy (hereinafter referred to as Yundu Automobile).
When it comes to Yundu automobile, I am afraid that most consumers are still relatively unfamiliar with it. It was founded in 2015, initiated by Fuqi Group, Putian State-owned Assets Investment Co., Ltd., natural persons and Fujian Haiyuan Automation Machinery Co., Ltd. four parties jointly funded and established, in 2017 to get the car-making qualification, in the new car-making forces absolutely belong to the big brother level, but this originally rooted in the red car company is a good hand to play a rare hand. In September 2018, Yundu π3 was sampled for the third batch of crash tests of C-NCAP in 2018 and received a low rating of 2 stars. In the second half of 2019, it was once in a state of suspension of work and production. In August 2019, in Nanning, Guangxi, a Yundu π3 spontaneously combusted. It is such a car company with poor operation and poor quality that held a huge strategic conference in August 2020.
At the press conference, Lin Mi, one of the founders of Yundu Automobile, announced a series of new actions in the subsequent development strategy and product technology of Yundu Automobile, as well as the development goal of ranking among the top three domestic pure electric brands within 5 years, as if it was to single out the rhythm of many famous brands. For the new forces, bragging is very necessary, after all, their own cars are not good, and it is easier to be forgotten by the market if they do not blow up, especially the dying new forces car companies like Yundu Automobile, you do not make some movements out of people do not know your existence.
However, the reality is in front of Lin Mi, and it is not easy for his bold words to be realized. According to the sales data of the owner's home statistics, Yundu Automobile continued to decline after the car sales exceeded 700 in May 2021, and by December 2021, Yundu automobile sales have dropped to 261, and the total sales volume in 2021 is only 5361, while the sales volume of Wuling Hongguang MINIEV in December 2021 has reached 55742 vehicles, in contrast, the total sales of Yundu Automobile in the whole year is less than a fraction of the monthly sales of a car. With such sales, and with only two low-end small SUVs for many years, Yundu Auto's grand claim to achieve the top three of five is a pipe dream.
Uncle Che believes that the reason why Yundu Automobile has entered this situation is very large due to its product strength and quality. At present, Yundu Automobile has two small electric SUV models, Yundu π1 and Yundu π3. From the perspective of product positioning, at present, with the consumption upgrade, small electric SUVs originally have low consumer purchase intentions, Wuling Hongguang MINIEV can quickly sell well, in addition to low prices, accurate positioning, behind the SAIC-GM Wuling endorsement, whether it is technology, quality control, or after-sales, etc., there are guarantees. The Yundu π1 (priced at 10.68-11.38 million yuan) and Yundu π3 (priced at 11.98-13.98 million yuan) are not only not cheap, but the endurance of the two cars is 430 kilometers and 401 kilometers, the more expensive models have a shorter endurance, and the 84,800 yuan Euler black cat has a range of 405 kilometers, and even the Nezha V, which is priced at 78,900 yuan, has reached 401 kilometers.
When consumers choose pure electric vehicle models, the most concerned is the price and mileage, Yundu Automobile's two models compared with the same class of models, neither mileage advantage, nor visibility, the configuration is not better than the same level of models, the price is much more expensive. Most importantly, the quality of these two models is more worrying, of which Yundu π3 is the first two-star car after C-NCAP China Automobile Research Institute implemented the 2018 version of the crash rules, everyone knows that the nickname of China Automobile Research Institute is called "Five-star Wholesale Department", and how poor the safety factor of Yundu π3 is, everyone can imagine.
In addition to the concerns about the safety of Yundu π3, Yundu π1 has also been complained about because of a large number of failures. After checking the car, he learned that this car has a series of problems such as power battery failure, center console abnormal sound, car odor, tire cracking, brake failure, steering system abnormal sound, charging failure, mileage, electrical audio and video system failure, etc., of which brake failure is widely complained about, which appears on the 2018 and 2020 models, which is completely taking the life of consumers as a child's play. Quality is the life of the brand, this is definitely a truth, no matter in which field is the case, and under such quality, how does Yundu Automobile win the hearts and minds of the people? Why make consumers pay? Rely on what to quickly rank among the top three of China's new energy vehicles?
Uncle Che summed up
What kind of car do consumers need the most? The answer is very simple: by restoring the consumer car scene, thinking about what consumers think, meeting the needs of daily life, and eliminating the "embarrassment" in the car, it is what the majority of consumers want most. At present, Yundu Automobile only has Yundu π1 and Yundu π3, compared with other new car-making forces, the development of product presence, brand influence and intelligent networking is relatively backward, and product quality has become one of the most concerned issues. It is foreseeable that with the intensification of the industry reshuffle, under the cruel fight, car manufacturers that do not have competitive advantages will face more cruel knockouts, just like the new forces such as Byton, Sailin, Future, Bo County, Ranger and other new forces car companies that bragged about it at that time have been out, it is not without reason, if Yundu Automobile can not recognize its own positioning, it may eventually be more fierce. What are your thoughts on the future prospects of Yundu Automobile? Welcome to leave a message to discuss!