In the recent car market, the most popular model is the new energy vehicle, and many consumers have the intention of purchasing a new energy vehicle. The models of major new power car companies are popular choices in today's market. However, in addition to well-known brands such as "Ideal, Xiaopeng, Weilai, Nezha", many former new force car companies have left.
Remember The Cloud Car?
A few days ago, Haiyuan Composites issued an announcement that the company deliberated and passed the "Proposal on the Proposed Transfer of equity in the participating company", and transferred 11% of the shares held by Yundu New Energy Automobile Co., Ltd. to Zhuhai Yucheng Investment Center Limited Partnership, with a transfer price of 22 million yuan. After the completion of this transaction, the company will no longer hold the equity of Yundu Company.
The announcement disclosed that Yundu Automobile's revenue in 2021 was 67.7632 million yuan, with a loss of up to 213 million yuan; the revenue in the first three months of this year was only 6.6025 million yuan, and another loss was 55.7136 million yuan.
According to media reports, due to the break in the capital chain, Yundu Company began to stop production in February 2022.
After the disclosure of the news, the relevant person of Yundu Automobile responded, "We stopped production mainly because of the battery problem, and now the new supply has been determined, and it is expected to resume production in two months." ”
According to the information, Yundu Automobile was established on December 4, 2015, with a registered capital of 900 million yuan. Up to now, Yundu Automobile has received three rounds of financing, and investors include: Haiyuan Composite, Putian SDIC, Fuqi Group, and Huaxing Venture. Among them, the latest round of financing occurred on March 18, 2021.
Yundu automobile started very fast, a little more than a year, Yundu automobile to get the production qualification. In January 2017, Yundu Automobile obtained a new energy vehicle production license, becoming the tenth enterprise in China to obtain the production qualification of new pure electric vehicles, and becoming the second new energy passenger car manufacturer to obtain the review and approval of the Ministry of Industry and Information Technology.
In the same year, Yundu Automobile released its first model "Yundu π1". In 2018, Yundu π1 sales reached 7343 units, as a new model of a new brand, this performance is still very eye-catching.
When other new power car companies are still in the PPT car manufacturing stage, Yundu Automobile has completed the entire process of "research and development, delivery, and after-sales".
But unfortunately, Yundu cars soon "highlight no more". In 2018, Yundu set a sales target of 35,000 units, and only 9,300 units were actually completed, only 26.6% of the target. In 2019, sales continued to decline to 2566 units, and since then they have been in a state of suspension.
The poor performance of the market is mainly due to the fact that Yundu Automobile has no advantage in the same level of products in terms of product strength. At the same time, the early product quality problems also affected the word-of-mouth spread of Yundu Automobile.
On the other hand, Yundu Auto's products are too single, and since its listing in 2017, only two products have been released. The subsequent release of the π7 model has not been released for a long time, and there is no follow-up news of the X-π concept car.
All this makes Yundu Automobile have no "story" to tell, unlike other new car companies, which strive to make a big fuss about brand promotion.
There are not many opportunities for new forces in the "older generation"
At present, the new energy vehicle market is developing rapidly, and the penetration rate of new energy vehicles is also rapidly increasing. Similarly, the market has become more competitive. Major first-line new force brand models continue to innovate; Volkswagen, Toyota and other traditional car companies have also accelerated the pace of transformation, BYD is the first to stop selling fuel vehicles, fully focused on new energy; in the past two years, many Internet giants have also begun to cross-border into the new energy automobile industry.
It can be said that there are really not many opportunities for the "older generation" of new forces car companies to break through.
At the time of this round of reshuffling, a number of new force car companies have encountered difficulties and even left the game in advance. In 2021, many new car companies such as Changjiang Automobile, Qiantu Automobile, Byton Automobile, and Bojun Automobile will go bankrupt.
Remember the densely packed car-making new force car attempt watch? Today, there has been a number of no more news, "game ID" can be described as a real name.
Xiaoxiang Morning News reporter Hu Xiong