When the new Mercedes-Benz S has not yet been listed, due to accidental leakage of the design, and then by netizens a variety of spit, everyone said that this generation of Mercedes-Benz S is really ugly, but it does not seem to affect sales, now the new BMW 7 series is coming, everyone spits that the new car small eyes and large nostrils are not good-looking, then the question is, will the self-injurious design of double B bring opportunities to Audi A8L? Can the A8L take this opportunity to surpass the double B? The answer is hard.
BBA is a first-line luxury brand, have their own flagship models, but the same level also has a high and low points, if you have to rank a place, Mercedes-Benz S first, BMW 7 series second, Audi A8 third, in fact, from the sales point of view, probably also ranked like this. From 2017 to 2021, the BMW 7 Series in the Chinese mainland sales of 115890 vehicles, Mercedes-Benz S for 111370 vehicles, Audi A8L for 63061 vehicles, if you simply look at this sales, there is no doubt BMW first, Mercedes-Benz second, Audi third, but there is one thing that can not be ignored, Mercedes-Benz also Maybach S, if you add Maybach S 39706 vehicles, undoubtedly Mercedes-Benz first. To say that the price-performance ratio, there is no doubt that the Audi A8L is the highest.
Of the three entry-level flagship models, only the Audi A8L is a 3.0 six-cylinder, whether it is horsepower, torque, size, A8L has the upper hand, and the price is cheaper than the double B, even so, the sales volume is still the third place. Although they are all first-line luxury brands, Audi's recognition and influence are slightly lower than double B, no way, luxury cars to the bottom, which Audi suffered a big loss.
Mercedes-Benz plays luxury cars earlier than BMW, BMW plays luxury cars earlier than Audi, so sometimes Mercedes-Benz feels that BMW and itself are not a grade, BMW feels that Audi and itself are not a grade, and Audi is different, Audi feels that the three of them are a grade. Mercedes-Benz is a big brother, so there is no one to refute it, the reason is simple, remember BMW's 100th anniversary? Mercedes-Benz is such a blessing, thanks to 100 years of competition, 30 years without you is actually boring, not for the win or lose, just for the same way. This sentence has a certain weight, which can be described as a word in words.
The 30 years without you feel very boring, the focus is that 30 years is boring, 30 years of generation, if according to the generation, BMW called Mercedes-Benz a big uncle is not too much, even if it is not called uncle, called uncle is normal, since it is the same way, call it Big Brother! In addition, there are three words "very boring", what is very boring? There is a feeling of being cold in the heights, whether it is the generations of the rivers and lakes or the experience of the car students, Mercedes-Benz has a feeling of being on top. It's like a conversation between a tiger and a hadron in conquest. Tiger: Pour a glass of wine, Hadron, I played a little earlier than you, but I also know a little bit about your hadron's reputation... Is there a feeling like this?
In fact, the car to this level, the function is the same, the biggest difference is the brand to passers-by what feeling, many people buy A8 is running four-wheel drive and low-key to go, there is such a sentence, A8 why does not sell well, because it looks like A6. As for the appearance, in the face of a strong brand, the appearance is not very important, because the brand is greater than the value, so it is basically impossible for the Audi A8 to surpass the double B flagship.