The car sales data in March 2022 is released, and the performance of each model is still quite surprising from the list. For example, the Great Wall Haval H6, which has two generations of the same church, failed to defend its title, and was replaced by BYD Song, becoming the top seller in China's A-class SUV market.
For example, Volkswagen does not have any SUV products on the list. For example, toyota syna has narrowed the distance with the Buick GL8. In terms of cars, the Honda Accord and Toyota Camry "transpose". Finally, BYD Qin surpassed the "double yi" and was just around the corner.
SUV: The Haval H6 fell off the altar
BYD Song successfully ascended to the throne
Once, maybe by accident, two times or three times? The Great Wall Haval H6, which has been dominating the SUV sales list for many years, has been pulled off the altar. In March, the Haval H6 was only 19,303 units, down 43.7% year-on-year, falling out of the top three of the list and ranking fourth.
At the top of the list is the Tesla Model Y, in fact, there is no comparison, and the most direct competitors of the Haval H6 are BYD Song and Changan CS75. According to the data, BYD Song and Changan CS75 both sold 20,000 units in January, ranking second and third in the list, gradually opening up the distance with Haval H6.
Although BYD Song and Changan CS75 scored equally, BYD Song increased by 143.8% year-on-year, and Changan CS75 fell by 24.8% year-on-year, forming a sharp contrast between one increase and one decrease. In the top 15 sales lists in March, Chinese brands accounted for 7 places and Chang'an department accounted for 3 places.
Haval, BYD, Geely and Ideal each occupy one place. In addition to the haval H6's market performance is a bit unexpected, the list of regulars Geely Boyue is also missing. Geely Automobile entered the top 15 of the list only Star Yue L, ranking 13th, and the top ten could not enter.
Although the year-on-year decline of 41.1%, the Honda CR-V is still the top of the joint venture brand compact SUV, followed by the Toyota RAV4, the "three major Japanese SUVs" of Nissan X-Trail has long disappeared, should be from the bottom of the overall list to find up.
The joint venture brand implemented the "two-car strategy" in the early years, with Toyota RAV4 and Veranda two models both entering the list, while Honda's sister model Honda Haoying of the CR-V did not make the list. The only person who can enter the list is Binzhi, ranking 15th, and the sister model XR-V also fell out of the list.
In terms of cumulative sales in the first quarter of this year, the top of the list is still the Tesla Model Y, while the Haval H6 ranks third with sales of 71411 units, down 35.7% year-on-year. BYD has announced the suspension of fuel vehicles, and in terms of past sales, fuel vehicles accounted for no more than 3%.
Tesla Model Y topped the cumulative sales list in the first quarter, up 354.8% year-on-year; BYD Song, ranked second, increased by 126.4% year-on-year. The Haval H6 is the only r-fuel car in the top three of the list. In other words, new energy vehicles have gradually become mainstream.
As china's mainstream brands, Geely and Chery are also models that did not appear in the cumulative sales list in the first quarter. GeelyBo is seriously under-competitive, and the decline in sales can be understood, but the high-end Star-Vietnam L has not performed as expected, which is more difficult to understand.
In addition, Honda Binzhi and XR-V, Toyota RAV4 and Veranda and other sister models are in the first quarter sales list, but Honda CR-V's sister model Haoying is really gone. None of Volkswagen's SUV products made the list, and SUV models such as Tiguan L, Tuyue and Tanyue, which were frequent sellers, also failed to enter the top 15 of the list.
New energy: BYD is a winner
The new forces are repositioned
In terms of new energy vehicles, the first is the new car-making force from the new ranking, from "Wei Xiaoli" to "Xiaoli Zero Wei". I have to say that the daily sound volume of Nezha and zero running, sales are still quite a lot. Xiaopeng, Nezha, Ideal and Zero Run, all sold more than 10,000 units in March.
Weilai was slightly inferior, selling only 9,985 units in March. Chip shortage is on the one hand, Weilai stopped production for a few days some time ago, and has gradually resumed production. Moreover, Weilai's "threshold" is high, and the average price of models is more than 300,000 yuan. Of course, the same is true of ideals.
Then, in the top 10 of the new energy sales list in March, Chinese brands accounted for 9 seats, while "North and South Volkswagen" only appeared in the last two of the top 15 of the list. In terms of cumulative sales in the first three months of this year, the top 15 on the list, Chinese brands accounted for 13 seats.
To say that the biggest winner, or BYD, the cumulative sales market share in January and March reached 26.4%, more than a quarter! BYD's cumulative sales are nearly 3 times that of the second-place Tesla. In terms of specific models, BYD Qin, Han, Song and Tang are at the forefront of their respective market segments.
We have also recently visited a number of BYD dealers, a number of products are not preferential, financial policies are not very powerful, waiting for the car cycle is about 3 months, but this does not affect BYD's sales. Ask many traditional car companies, which one can do this?
Careful friends may find that BYD's sales support is mainly the Dynasty series, and even the monthly sales of the newly listed Yuan Plus have exceeded 10,000 units. Dolphin and destroyer 05 have been listed, with the construction of the ocean network to accelerate the construction, followed by the launch of new models such as seals and frigates 07, it is believed that BYD's share in the new energy vehicle market will be further enhanced, opening up the distance with friends. As far as the current marine network is concerned, the monthly sales of Dolphin have exceeded 10,000 units, and the cumulative sales in the first three months have approached 30,000 units.
Sedan: "Jacquet" transposition
Qin Yue's "double yi" is just around the corner
Looking at the car, the list is actually a bit chaotic, and all levels of models have appeared, so the ranking is not important, but the comparison between models of the same level. As far as compact cars are concerned, the sales crown is still Nissan Xuanyi, ANDD Qin has surpassed Volkswagen Langyi, won the A-class new energy car sales crown position, and ranked among the mainstream camp of China's A-class car market. Volkswagen brands have three products such as Langyi, Sagitar and Bora in the top 15.
In terms of mid-size cars, since toyota Camry's cumulative sales in 2021 surpassed that of its old rival Honda Accord, Camry also easily left the Accord in March this year. The Camry sold 22,518 units in March, while the Accord only had 14,855 units, and the gap between the two is still a bit large. In addition, the Volkswagen Maiteng and Passat of the German B-class cars, the Buick Regal and LaCrosse in the United States, not to mention the Hyundai Sonata and Kia K5 Kaiku of the Korean series, are difficult to enter the sales list.
Judging from the cumulative sales in the first three months of this year, the ranking of A-class cars is still Nissan Xuanyi, Volkswagen Langyi and BYD Qin, forming a triangle of "Japan and Germany". It should be noted that Xuanyi and Langyi both fell year-on-year, falling by 13.4% and 22.4% respectively, while Qin rose 755.6% year-on-year. BYD Qin surpasses the "double yi" and is just around the corner. In addition to the bright performance of Chinese brands, Geely Emgrand and Changan Yidong are still relatively stable.
MPV: Toyota Xena is on track
Honda's product strength declined
In recent years, the domestic MPV market can be regarded as lively, Kia Kahua and Toyota Xena preemptive listing, challenging the supremacy of the Buick GL8. Honda Odyssey and Alexand have both been remodeled in the mid-term, and the market performance of high-end MPV products of Chinese brands such as Trumpchi M8 and Roewe iMAX8 is eye-catching.
Wuling Hongguang and Fengxing and other low-end freight MPV aside, as far as high-end residential MPV is concerned, Buick GL8 is still the king, but it cannot be ignored that Toyota Xena, which was once "doubted" by the market and the industry, approached the Buick GL8 with a sales performance of 6444 units, and the monthly sales of the two were only 1395 units. Moreover, the sales volume of more than 6,000 units of Toyota Sai na has reached the production capacity and sales expectations of the manufacturer.
In terms of cumulative sales in the first quarter of this year, there is still a certain gap between the Buick GL8 and Toyota Syna, and the cumulative sales of the Buick GL8 in the first three months of this year are more than twice that of the Toyota Syna. It should be pointed out that Toyota Syna only fully delivered in stores on January 1 this year, and production capacity is gradually being released.
In addition, the appearance of Toyota Syna immediately pulled Honda Odyssey and Alexon down. In terms of domestic high-end MPV, the cumulative sales of Trumpchi M8 and M6 have both exceeded 10,000 vehicles. In addition, it is quite surprising that the modern Coster can actually enter the list, just ranked 15th.
Write at the end
The rising and high oil prices have accelerated the development of domestic new energy vehicles to a certain extent. There is a certain contrast between the trend of new energy vehicles and traditional fuel vehicles, and the domestic retail penetration rate of new energy vehicles in March was 28.2%, an increase of 17.6 percentage points over the penetration rate of 10.6% in March 2021. Whether it is the price increase or the impact of the chip, the order performance is still hot, and the overall order is sufficient.