In the car market, we can often hear a sentence, that is, "applaud not to call". The meaning behind this sentence is actually to refer to those products that were originally optimistic about people, but in the end they fell behind in terms of sales. In the inventory of the car market, there are still many models that meet this law. In my opinion, Korean cars are a very typical example, comparable to the durability of Japanese, lower than the fuel consumption of German and American cars, and higher than the price and configuration level of the same level of joint venture cars. All of them show the great sincerity and excellent product power of Korean cars.
But as the saying goes, "doom is to find a bitter person", although the Korean car that shows great sincerity in the Chinese market still has not been able to have good sales. As for the reasons behind it, I personally don't think it is necessary to delve into it, especially for Korean cars today, which is really of little significance. How to save the status of Korean cars in people's hearts is the most important thing at present.
To establish a brand image, of course, we must start with flagship products. Take the hot SUV market in China, korean cars have always lacked a recognized flagship product. Notice what I said, the previous Korean system is not without flagship products, but it is not recognized. Maybe you already know which car I'm talking about, yes, the modern Parisian. The large space, the extremely high configuration, the mature and stable power system and the pure imported quality are the advantages of Paristi. But overexertional design and declining brand effects were the keys to Paristi's failure.
Fortunately, the Korean car can also be regarded as a timely recognition of the reality, and decided to start from the high-end to make a comeback. Recently, Hyundai Motor unveiled the new Paristi at the just-opened New York Auto Show. Although this car has not yet reached the time node of the replacement, it has been greatly optimized. If this car can be introduced into the country in the future and priced according to the trend of the domestic market, its prospects may be better than the current model.
The reason why I think so is because the new Parristi, at least in my personal opinion, does keep up with the current era and conform to the aesthetics of consumers at this level. At the design level, the new Paristi directly abandoned most of the design elements of the current model and adopted newer design elements. The most obvious is the middle net, which adopts a shield design inside, and is larger and more square, looking a little Alpha-style luxury. The headlight group, the change is not large, but the internal light source has been adjusted, and the lighting effect is also much higher than before. This set of designs, coupled with the towering front of the car, looks quite imposing. If you block the modern LOGO and say that this is a million-level luxury brand SUV, I believe most people will not question it.
Side lines, the new Parristi also adopts a cleaner, sharper line, making this "big man" look cleaner and cleaner. At the same time, in order to match the luxurious sense of the front of the car, the new Paristi also used a number of wheel shapes. The rear design, the new car has not changed much, is still a relatively hard style. Personally, I think that it should be echoed with the front of the car, such as adding some elements such as running through the taillights, which will be more in line with the current trend.
In terms of interior, the new Paristi has also improved the sense of grade under minor changes, such as the steering wheel of the new shape, light-colored interior and other elements. All in all, the new Paristi is indeed one step closer to consumer preferences at the design level. But a slightly progressive design alone cannot determine its success in the domestic market. If you want to have a place at this level, the game of "selling without moving" is no longer possible, and it may take more effort from hyundai cars.