Nine years later, with no more selling, Mondeo was finally replaced. Just now, the official announcement of the price of the fifth generation of the new Mondeo, 159,800 yuan - 216,800 yuan, expected. After all, after nine years of forgetting, Ford always has to come up with something that will make consumers shine, and price is the sensitive point for everyone. At the same time, since this generation, Mondeo has become an authentic Chinese car, in the eyes of most consumers, since it is a native specialty, it naturally needs to be cheaper.
However, China's "special car" may no longer be a derogatory term.
In the past, the "special car" = "simple match" in the eyes of the Chinese people was indeed a fact, but as our nation and national brands became more and more shrewd, more and more joint venture car factories began to realize that they could not do this. What's more, for this new Mondeo, China is its only market, and trying to do everything possible to make domestic consumers comfortable is its best way out.
Speaking of Ford's Chinese special models, we can also think of EVOS released last year, as a product designed by the same team, Mondeo has a lot of EVOS design elements. The polygonal mid-mesh and split LED headlights combined with the tough body lines have changed the smoothness and stability of the old Mondeo, becoming more sporty and aggressive, and all these changes are catering to the tastes of Chinese.
Regarding the design, the most substantial change in the new Mondeo is the increase in body size, Chinese has always liked to be "big", so you can see that Mondeo has raised its three circumferences to 4935/1875/1500mm, and the wheelbase has increased to 2945mm, which is larger than camry, Accord, Tianlai, Passat, any B-class car you can think of.
In addition, Mondeo's screen is also the largest of these models, the length of the screen across the entire center console reaches 1.1 meters, the 27-inch central control screen resolution reaches 4K, and behind this screen is Ford's latest SYNC+2.0 Zhixing interconnection system, human-computer interaction, remote interconnection, multi-application expansion, OTA upgrades and other mainstream functions are equipped. To be honest, it's hard to find a joint venture B-class fuel vehicle with a central control system that can achieve this configuration.
In addition, the new Mondeo is equipped with Ford's latest CoPilot360 Intelligent Driving Assistance System, which supports the BlueCruise Active Driving Assistance function to achieve intelligent driving assistance functions such as automatic follow-up and automatic steering on specific sections of highways and urban expressways.
In terms of powertrain, most of the joint venture B-class cars are usually equipped with two different sizes of engines, while Mondeo is the standard 2.0T for the entire series, which is definitely a big advantage. The new Mondeo is equipped with this 2.0T engine, with a maximum output of 238 horsepower and a peak torque of 376 Nm, matching the 8AT gearbox, and the official acceleration of 100 kilometers is 6.5 seconds. The chassis is the front McPherson + rear multi-link independent suspension form, and the official also said that the new generation of Mondeo uses a lightweight aluminum alloy under the control arm, which has helped to improve the handling of the vehicle.
The point is that it's also cheap, and in contrast you'll find that the appearance of the new Mondeo smashes the price floor of the joint venture B-Class.
Of course, cheap is the focus, but it's not the only focus.
You know, the group of people who can get into the joint venture brand B-class car is actually the most shrewd group of people. They will not give up the long-term stability of the vehicle because of a little discount in the early stage, regardless of the residual value of the second-hand car in the later stage, nor will they give up the long-term stability of the vehicle because of the variety of intelligent configurations. What they want is balance in all aspects.
At present, since January this year, the Camry has sold 42,000 units, 34,000 Accord units, 32,000 Tianlai units, 27,000 Maiten, and 25,000 Passats, so the B-class car market has almost become the world of Japanese and German. At the same time, due to the caution and shrewdness of the B-class car consumer population, doomed to the slow heat attributes of this market, "overnight fame" is almost impossible. So, for Mondeo, what will follow is a protracted battle.