The price of the new Mondeo was unexpected, and like the Versailles C5 X, the pre-price was the same as the official starting price.
The new Mondeo price is 15.98-216,800, the new car is divided into four models, with a price gradient of about 20,000 to divide the product level, the lowest with 159,800, the second low with 179,800, and the top price with 216,800.
Since its debut, the new Mondeo has earned enough eyeballs, and the attraction mainly comes from three points:
1, very low price, 160,000 can start a mid-level car.
2, the whole system of a set of power architecture, 2.0T + 8AT power system, regardless of high and low matching.
3, the design of the major change, the shape design is more fashionable, the interior of the sense of science and technology is full.
At the same time, based on these advantageous projects, Mondeo also has several points to note, in the environment where Ford's pickup truck and SUV strategy is popular in the US market, Ford's sedan project is withdrawn from the local market.
In other words, Mondeo has a bit of a special car.
In fact, many of the volume and label models sold in the domestic market are special products, such as Nissan Crown, Lexus ES200, Lexus LM, Alexand, Langyi and other models are regional models.
The reason why regional models can be popular in the Chinese market is fundamentally because the company already has a comprehensive integrated independent operation capability of research and development, design, production and sales for the regional market.
In my opinion, there is nothing wrong with special cars, and it is more suitable for China's unique consumption habits.
Therefore, we see a larger size on the new Mondeo, the new Mondeo size has reached the 5-meter level, which is already the level of the ceiling of the B-class car, in fact, from the data point of view, the 4935mm body size of the Mondeo has not much gap with the 4990mm of the Asian Dragon.
In other words, this is already a standard B+ class model, and it is worth focusing on here, Mondeo is selling for a lower price than the Camry with the size of the Asian Dragon.
In terms of product strength, Ford wants to use its sincerity to subvert this traditional mid-range car market.
Larger size will inevitably bring a better riding experience, especially the rear passengers feel better than the ordinary B-class car, from the Mondeo 2945mm wheelbase performance can be seen, Mondeo's rear space performance with large sunroof, heavy seats can meet the needs of the vast majority of people.
As if that wasn't enough, the power architecture of the new 2.0T+8AT can be said to be able to hang almost any opponent.
Almost all the mid-level cars in the same level are basically high and low power layout, even if it is known as the most sincere Buick car series, the low-end Regal is also a 1.5T engine, and the high-end is 2.0T.
The low-end Camry and Tianlai are 2.0L engines, the Accord is 1.4T, and the Magotan is 1.4T, in the face of these opponents, Mondeo's low-end 2.0T has been able to show the sincerity of the company.
With a maximum horsepower of 238Ps and a maximum torque of 376 Nm, it directly pulls the power to the 7-second range and matches the not bad 8AT gearbox.
Some people say that this gearbox is castrated on the basis of the universal 9AT, the performance is not good, and I think the evaluation of this gearbox is not objective enough.
The universal 9AT is already very strong, smarter than ZF and Aisin, and the performance after the redesign and tuning of the 8AT from a gear is actually better than the Aisin 8AT transmission.
In my opinion, the power structure of 2.0T+8AT is already the standard for about 200,000 mid-level cars, and Ford is equipped with a low-end model of about 160,000, which is very sincere.
Of course, there is also technology.
I use a sentence to describe Mondeo's sense of technology, that is, the joint venture car has actually sold the product power of the new force, running through the large screen and rich UI interface, sensitive intelligent voice system, excellent car-machine interconnection performance, in fact, this is the ideal ONE, Weilai ES8 and other models have a sense of technology.
Hundreds of thousands of Mondeo equipped with this configuration, which is a direct break with the traditional sense of joint venture mid-level car technology sense chicken rib problem. After all, this sense of technology is much better than Tianlai, Accord, and Camry.
The new Mondeo, which has fully sublimated its product strength, shows Ford's sincerity, but the price does not drop at all, reflecting Ford's last stubbornness, grace to consumers, and maintaining brand image and high pricing can also be done very well.
In fact, 159,800 is also the structure of a conventional joint venture mid-level car, but Ford is different, with the lowest match can sell the product strength of the opponent's high-end model, in general, it is still a new model that is very worth analyzing.